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Megan is a senior researcher and writer at Which?, with a background in data analysis and stats in the public and charity sectors.
eToro is a trading platform that was founded in 2007. It offers investors a stocks and shares Isa and a general investment account.
You'll need a minimum of £500 to invest in an Isa with eToro.
Please note that this article is for information purposes only and does not constitute advice. Please refer to the particular T&Cs of an investment platform before committing to any financial products.
eToro received an above-average score for its fees (66%) but was let down by below-average scores for its choice of assets (9%) and from customers (69%).
62%
Annual fees (for funds)
of 23 providers
Annual platform charge:
Trading charges:
Find out how these fees compare to other stocks and shares Isas.
Megan Thomas, Which? investments writer, says:
eToro is one of the only platforms in our survey that has a more restricted offering for its Isa than its general investment account.
There aren't nearly as many options to invest in a stocks and shares Isa on eToro as there are on some of the other platforms we've reviewed. Of the more than 10,000 shares on the platform, only 1,447 are available in their Isa.
Stocks and shares Isa investors do get access to some mutual funds, which you don't get in a general investment account, but you'll pay £3.95 to buy or sell them – one of the highest charges for funds of any platform.
If you have less than £50,000 to invest, you'd also pay more to invest with eToro, especially if you plan to invest regularly.
eToro has social feeds, where other users of the app post their thoughts on market developments, and you get a lot of push notifications about changing prices of different stocks. You'd likely do best to ignore these and stick to your own investment goals, or you might end up trading too much and racking up fees, losing out in the long term.
High-risk assets like crypto and contracts for difference (CFDs) are also integrated into the platform (though you can't get these in a stocks and shares Isa). You should avoid these if you don't fully understand them.
eToro customers scored it 69%, placing it 16th in our survey.
Comments from eToro customers who took part in our survey include:
Visit eToro to find out more about its accounts, services and investment options.
| Aspect of service | Star rating |
| Customer service | |
| Ease of use | |
| Information on investments | |
| Value for money |
These results are based on a January 2026 online survey of 3,053 adults – members of the Which? Connect panel and members of the public – who told us about 4,146 experiences with stocks and shares Isas. eToro results based on sample size of 68.
eToro is regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).
If eToro went bust and its other arrangements to protect your money failed, the FSCS will cover up to £85,000 of investments per person, per platform. This does not apply to cryptoassets. You can claim for free online at fscs.org.uk – there's no reason to use a claims management company.