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Which? most popular fund supermarkets

See which fund supermarkets were the most popular with customers.

In this article
What is a fund supermarket? Best fund supermarkets

What is a fund supermarket?

A fund supermarket is an online service that allows you to invest your money in shares, bonds, funds and other assets, without the help of a financial adviser. 

But how do you know which one is best? Which? is here to help. 

In March 2017 we surveyed 1,060 Which? members who invest their money with investment supermarkets and asked them how satisfied they were with their provider and how likely they are to recommend the service to a friend or family member. 

This gives us our Which? customer score - helping you discover the fund supermarkets that real customers love using. 

Our short video explains how fund supermarkets work.


Best fund supermarkets

So, who tops our table?

Which? members can log in to see the results of our analysis. If you’re not already a member, you can sign up to a two-month trial for Which? Money for just £1 to access this review and enjoy the benefits of a Which? membership.

Which? most popular fund supermarkets
Provider Which? verdict Customer score