Best TV deals 2025

Looking for a great television for less? All the TVs we've listed here are not only genuinely good TV deals, but they also did well in our in-depth lab tests.

We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider. The TVs we list here, from the likes of LG, Samsung and Panasonic, all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.

See which models impressed in our test labs in our guide to the best TVs for 2025. 

Best TV deals for October 2025

*'Average price' or 'lowest price' are based on Which? market knowledge and information supplied by our partners. Average price and lowest price are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

 Our pick overall: LG 43NANO81A6A

*Average price in the past six months: £327. Cheapest price in the past six months: £280

• 43-inch 4K TV
• LCD display
• Supports HDR10 and HLG formats

We like: Clear SD and HD picture

We don't like: Sound lacks dynamism

This entry-level TV from LG incorporates the brand's Nanocell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.

For this price, you shouldn't expect a whole host of bells and whistles (gaming features are a little limited, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.

Read our LG 43NANO81A6A review to discover whether this is a bargain TV worth bagging.

Best TV deals: 42 to 50-inch

 LG OLED48C54LA

*Average price in the past six months: £1,207. Cheapest price in the past six months: £1,199

• 48-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Fantastic HDR use

We don't like: Needs more smart menu customisation

It’s widely agreed that if you want the best TV, you go for an OLED. The advantages the technology has over backlit models, typically LCD or QLED, are undeniable. Each pixel in an OLED display creates its own light, so there’s a lot more control over how the screen is lit, which gives contrast a big boost. LG popularised the technology, and the 48-inch OLED48C54LA is one of its most high-end sets.

There’s a microphone in the remote enabling you to control some parts of the TV with your voice, Apple AirPlay 2 and Google Cast are both built-in, and it's packed with gaming features with a 120Hz screen.

Read our full LG OLED48C54LA review to find out about this TV's picture quality and more.

Save £220 on this TV at Richer Sounds now – it's down to £979. Or compare prices in our tracker below.

Samsung QE50QN80F

*Average price in the past six months: £793. Cheapest price in the past six months: £699

• 50-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Richly detailed picture

We don't like: Fiddly remote

With its miniLED backlight and quantum dot display, the 50-inch QE50QN80F should have vibrant colours and impressive contrast.

Samsung has given it the high-end treatment, too, so there are nice extras for gamers, too (e.g. 144Hz screen, FreeSync and variable refresh rate tech), all for a cheaper price than an OLED from LG or Samsung.

Check out the full Samsung QE50QN80F review to see how this one scored in our tests.

Hisense 50U6NQTUK

*Average price in the past six months: £446. Cheapest price in the past six months: £362

• 50-inch 4K TV
• LCD screen
• Supports 4K HDR Immersive, HDR10+ Adaptive, HDR10+ and Dolby Vision IQ

We like: Decent feature list

We don't like: Smart menu could use a revamp

The Hisense 50U6NQTUK may not have all the bells and whistles of a top-of-the-range model, but you could do far worse – and you may even get a bargain.

The initial setup is a doddle, especially if you do everything through your smartphone. And the settings menus load quickly and are thoughtfully laid out. That said, the electronic programme guide (EPG) could be improved.

Our in-depth Hisense 50U6NQTUK review will tell you if this is a TV worth owning.

Best TV deals: 55 to 60-inch

 Samsung QE55QN93F

*Average price in the past six months: £1,285. Cheapest price in the past six months: £1,199

• 55-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Well-designed operating system

We don't like: Remote is tricky to use

When people think of high-end TVs, they think of OLEDs, but that tech isn’t your only option. Neo QLED TVs have special backlights designed to compete with OLEDs on contrast for a lower price. Backlit TVs can be brighter, too, so there are benefits.

The 55-inch QE55QN93F is a top-tier TV from Samsung, with some of its most advanced tech and a long list of features. But can it compete with OLEDs?

Our full Samsung QE55QN93F review will tell you all you need to know.

LG OLED55C54LA

*Average price in the past six months: £1,528. Cheapest price in the past six months: £1,499

• 55-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Consistently good picture quality across modes

We don't like: Obtuse data collection terms

We've found a new all-low price on this top-end LG TV, which could make it a great 55-inch option if you don't want to wait until Black Friday to buy your new television. Released in 2025, it's right near the top of LG's range.

It's packed with gaming features, is compatible with a host smart home assistants, can be controlled through the mic in the remote and allows for recording or pausing live TV.

Read our full LG OLED55C54LA review to decide if this is the right TV for your family.

Save £300 on this TV at Richer Sounds now – it's down to £1,199. Or compare prices in our tracker below.

Samsung QE55S90F

*Average price in the past six months: £1,999. Cheapest price in the past six months: £1,241

• 55-inch TV
• OLED display
• 4K resolution

We like: Good operating system

We don't like: Remote isn't good enough

This is a high-end Samsung TV with 4K Ultra-HD and packed with gaming features, a PVR and built-in voice control. There's also a microphone in the remote.

Setting up the TV is easy, as you can do most of it on your phone, and the electronic programme guide is great. It's easy to see at a glass what's on and when, and you get plenty of programme information.

What's the picture quality like, and what about the sound? Read our full Samsung QE55S90F review to find out.

Before you buy a TV, check whether it's a decent model by reading our expert TV reviews

Best TV deals: 65-inch 

 Hisense 65U7NQTUK

*Average price in the past six months: £1,086. Cheapest price in the past six months: £799

• 65-inch display
• LCD display
• Supports HDR10, Dolby Vision IQ and HDR10+ formats

We like: Strong HD picture

We don't like: Weaker 4K picture

Hisense combines solid quality with low prices, which is why you see so many of them on our deals page.

The 65U7NQTUK isn't its most high-end model, but that doesn't stop it from having gaming features and a long list of supported HDR formats, which should help the contrast feel richer and broader when you're watching content in 4K. We wish the colours were a bit stronger in 4K, but lower resolutions shine more strongly.

But how does it sound? Read our Hisense 65U7NQTUK review to get our full lowdown before you buy.

LG OLED65B56LA

*Average price in the past six months: £2,037. Cheapest price in the past six months: £1,699

• 65-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Punchy colours

We don't like: Small 4K quibbles

Seeing LG scribed on the chassis of an OLED TV is a good indicator of quality, but with three ranges to choose from (not including the enormously costly M range), are they all as good as each other, or can you save money by choosing a B range OLED like this OLED65B56LA? It’s the cheapest way to get a 65-inch OLED from LG released in 2025.

It’s a high-end TV, so it’s not short on gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Amazon Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV. It also has a 120Hz screen, so if you’re a gamer with a console or PC capable of outputting 120fps, then this TV can display them.

Read our LG OLED65B56LA review to see if it delivers on the promise.

Samsung QE65Q80D

*Average price in the past six months: £1,290. Cheapest price in the past six months: £679

• 65-inch 4K TV
• QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Excellent accessibility features

We don't like: Remote takes some getting used to

This 65-inch TV might not have the Neo QLED display that you’ll find on Samsung’s top-of-the-range TVs, but the big-screen Samsung QE65Q80D still has the specs to pack a punch.

It's easy to set up and use with a great electronic programme guide (EPG). There's also a nice array of features for gamers, as well as voice control and a PVR. 

But are the picture and sound quality any good? Read our Samsung QE65Q80D review to see.

Samsung QE65QN80F

*Average price in the past six months: £1,280. Cheapest price in the past six months: £1,146

• 65-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Good operating system

We don't like: Narrow viewing angle

Neo QLED TVs have backlights with thousands of LEDs, which means they have incredible control over what parts of the screen are lit. That means contrast should be excellent and Samsung is well known for the sharpness of its displays.

There’s an elephant in the room, though: OLED TVs. They’re this TV’s arch-rival, so should you choose Neo QLED over OLED?

Read our Samsung QE65QN80F review to find out.

How to spot a good TV deal

Martin Pratt, Which? TV expert, says:

• Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. These will offer good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
• Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting significant discounts – try to work out the percentage price drop rather than the monetary amount. Find out what size TV you should buy.
• Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung – and always check our reviews.

Will there be any good Black Friday TV deals this year?

Absolutely. TVs are synonymous with Black Friday and there will be many deals for you to peruse. Too many, honestly, and not all of them are good. 

Because we track prices all year we know when something is a good deal. And, because we test just about every TV from the leading brands, we can tell you whether the TV you're eyeing up is worth buying at any price.

If you can see a TV on this page, then you know it's the real deal and you'll be happy with how it looks and sounds.

When is Black Friday? Find out more about this year's sales extravaganza.

Want to save even more money on a TV?

If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturer. 

Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:

• Currys
• John Lewis

However, a keen price on a bad TV isn't any deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic only produces a small range of TVs, so you won't have as much choice. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though. 

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews.

Head to our guide on the best cheap TVs under £500 and £1,000 to see our favourite picks.

Which TV features are worth paying for?

4K resolution 

A 4K TV can cost as little as £350, and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending the extra. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay-TV and streaming services – makes full use of the technology.

HDR 

Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits. 

There are four main formats: two basic and two advanced. Basic formats HDR10 and HLG are available on just about every 4K TV, while Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name of Samsung's OLED-rivalling quantum-dot TVs – seen in the past few years – where light hits a layer of quantum dots to produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brand should you buy? 

Four brands dominate the market: LG, Panasonic, Samsung and Sony. But some lesser-known TV manufacturers – such as Bush, Celcus and JVC – might catch your attention with prices that are hard to ignore. But are they worth a punt? 

Well, the numbers speak for themselves. Between January 2014 and January 2025, we reviewed more than 1,000 televisions from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

In the same period, we tested more than 200 TVs from other brands, but these models rarely did well, and there's a much higher proportion of Don't Buys among them. You get the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price, and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street. 

If you've chosen a slightly older TV – for example, some independent retailers may have an ex-demo model going cheap – do your research, especially when buying online. Also, look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

• AO boldly claims to price-match every product against any retailer.
• Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco. 
• Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.