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Shops and websites rated

Best shops and websites for beauty and personal care

By Vicki Crowe

Article 3 of 4

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Find out how thousands of shoppers rate their experience shopping in-store and online for beauty and wellbeing.  

Liz Earle, Boots, Amazon and AllBeauty.com go head to head in our search for the best personal care, wellbeing and beauty websites.

We asked thousands of shoppers to rate their online (June/July 2018) and in-store (January 2018) experiences to find out which shops give a great impression, and which you'd be better off avoiding.

This year's surveys cover major retailers, including Amazon, John Lewis, Holland and Barrett, Boots and more, as well as smaller brands.

To see how these brands fit into the overall ratings, head to our guides to the best and worst online shops and high street shops.

Which? members can log in now to unlock the scores in the tables below. If you're not a member, join Which? for instant access to this as well as our thousands of product reviews. 

 The best and worst personal care, wellbeing and beauty websites

Personal care, wellbeing and beauty websites rated
Shop Range of products Price Deliveries Product quality Returns process Customer Score
AllBeauty.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Amazon.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Boots.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Debenhams.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
eBay.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Feelunique.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Fragrance Direct.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Healthspan.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
HollandandBarrett.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
JohnLewis.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
LizEarle.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
LookFantastic.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
MarksandSpencer.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
QVCuk.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Superdrug.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
TheBodyShop.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
TheFragranceShop.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Table notes
Star ratings: These range from one to five - the more stars the better.
Customer score: Based on overall satisfaction with the website as a toiletries and cosmetics retailer and how likely people are to recommend it to a friend.
Sample sizes in brackets.

The best and worst personal care, wellbeing and beauty shops

Wellbeing and beauty shops rated
Shop Range Products Service Store Pricing Customer Score
Asda Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Bodycare Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Boots Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Debenhams Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Holland and Barrett Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
House of Fraser Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
John Lewis Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Lush Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Marks & Spencer Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Morrisons Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Sainsburys Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Savers Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Selfridges Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Superdrug Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Tesco Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
The Body Shop Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
The Perfume Shop Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Table notes
Star ratings: These range from one to five - the more stars the better.
Survey respondents rate shops on the following aspects:
Range: How wide the range of products is and whether they are in stock. Products: Based on quality of products and how well they last. Service: Based on staff product knowledge, helpfulness, availability and after-sales service and returns. Store: Based on ease of finding products, tidiness of store, store environment, queuing time and how child friendly the store is. Pricing: Based on value for money and special offers.
Customer score: Based on overall satisfaction with the shop as a toiletries and cosmetics retailer and how likely people are to recommend it to a friend.
Sample sizes in brackets. Which? Recommended Providers in red.
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