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Shops and websites rated

Best shops and websites for beauty and personal care

By Vicki Crowe

Article 3 of 5

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Discover the best shops and websites to buy beauty products from, as voted by shoppers

When you're buying beauty and personal care items, you want to know that you'll get a quality product at the right price.

That's why, each year, we survey thousands of Which? members to find the brands that leave a great impression and those you're best off avoiding.

Our survey respondents have rated brands from Boots and Avon to Liz Earle and Feel Unique on aspects including range, quality, delivery and value for money. 

We've also combined shoppers' satisfaction with their likelihood to recommend the retailer to produce unique customer scores.

Which? members can log in now to unlock the scores in the tables below. If you're not a member, join Which? for instant access to this as well as thousands of product reviews. 

Websites compared: best and worst personal care, wellbeing and beauty online shops

Personal care, wellbeing and beauty websites rated
Shop Range of products Quality Ease of ordering Practicality of delivery Value for money Customer Score
AllBeauty.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Amazon.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Avon.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Boots.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Debenhams.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
eBay.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Feelunique.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
FragranceDirect.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Healthspan.co.uk Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
HollandandBarrett.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
JohnLewis.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
LizEarle.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
LloydsPharmacy.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
LookFantastic.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
MarksandSpencer.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Superdrug.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
TheBodyShop.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Table notes
Star ratings: These range from one to five - the more stars the better.
Customer score: Based on overall satisfaction with the website as a toiletries and cosmetics retailer and how likely people are to recommend it to a friend.
Sample sizes in brackets.

High street stores compared: best and worst personal care, wellbeing and beauty shops

Wellbeing and beauty shops rated
Shop Range Products Service Store Pricing Customer Score
Asda Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
B&M Bargains/Home Store Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Bodycare Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Boots Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Day Lewis Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Debenhams Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Holland & Barrett Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
House of Fraser Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
John Lewis Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Lloyds Pharmacy Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
L'Occitane Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Lush Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Marks & Spencer Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Morrisons Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Poundland Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Sainsbury's Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Savers Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Superdrug Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Tesco Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
The Perfume Shop Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Wilko Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Table notes
Star ratings: These range from one to five - the more stars the better.
Survey respondents rate shops on the following aspects:
Range: How wide the range of products is and whether they are in stock. Products: Based on quality of products and how well they last. Service: Based on staff product knowledge, helpfulness, availability and after-sales service and returns. Store: Based on ease of finding products, tidiness of store, store environment, queuing time and how child friendly the store is. Pricing: Based on value for money and special offers.
Customer score: Based on overall satisfaction with the shop as a toiletries and cosmetics retailer and how likely people are to recommend it to a friend.
Sample sizes in brackets. Which? Recommended Providers in red.
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