Ellie Simmonds - Senior researcher & writer at Which?

Ellie Simmonds

Senior researcher & writer

Ellie is an award-winning investigative reporter who has written about retail issues at Which? for more than 12 years.

127 articles

2026
1. 09 Jun
  Asda was the cheapest supermarket for branded groceries in May
  Shopping, food & drink
2. 04 Jun
  Supermarket price comparison
  Supermarkets
3. 20 May
  What does the war in the Middle East mean for food prices and supplies?
  Shopping, food & drink
4. 18 May
  Which? launches cost of living manifesto
  Shopping, food & drink
5. 14 May
  Dodgy pricing tactics on online marketplaces may be breaking the law
  Shopping, food & drink
6. 06 May
  Morrisons More
  Shopping
7. 06 May
  Lidl Plus
  Shopping
8. 06 May
  Sainsbury's Nectar
  Shopping
9. 06 May
  Tesco Clubcard (and Clubcard Plus)
  Shopping
10. 06 May
  Asda Rewards
  Shopping
11. 06 May
  Iceland Bonus
  Shopping
12. 06 May
  M&S Sparks
  Shopping
13. 06 May
  Co-op Membership
  Shopping
14. 23 Apr
  How to spend less at the supermarket
  Supermarkets
15. 20 Mar
  Food price inflation tracker
  Supermarkets
16. 20 Mar
  Is your favourite Easter egg shrinking?
  Shopping, food & drink
17. 17 Mar
  The secrets of Costco revealed
  Shopping, food & drink
18. 12 Mar
  The silliest supermarket substitutions revealed
  Shopping, food & drink
19. 27 Feb
  I'm a supermarket expert: here's what you need to know about budget groceries
  Shopping, food & drink
20. 17 Feb
  Best furniture, homeware and DIY shops
  Best and worst shops