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Cars & travel.

Updated: 13 Jan 2022

Should I buy a Jaguar?

Jaguar cars have always been a symbol of British luxury. We reveal how reliable they are, and bring you up to date with Jaguar's latest models
Oliver Trebilcock

Jaguar is a bastion of Britishness, even though it and its sister brand Land Rover are now owned by India-based Tata Motors. A fresh charge spearheaded by new SUVs and electric cars, plus the popular XE and XF saloons and the stunning F-Type sports car, means the brand is enjoying a resurgence. 

But Jaguar still has some way to go to shake off its reputation for iffy build quality and truly challenge other luxury brands, such as BMW and Mercedes-Benz.

One way it hopes to do that is by being one of the first marques to electrify its cars. Jaguar and sister brand Land Rover have committed to manufacturing only hybrid or full-electric vehicles by 2020. This follows a similar move by Swedish carmaker Volvo.  

Find out whether the new breed of Jaguars beats the old guard - our tough lab and road tests reveal all. See our expert, independent Jaguar car reviews.

Jaguar XF


Jaguar F Pace


How reliable are Jaguar cars?

Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Based on feedback from current Jaguar owners, we have reliability data for new cars aged up to four years old, and also used cars aged between five and nine years old, and old cars aged 10-15 years. 

To see how reliable Jaguar cars are, head over to our most reliable car brands page.

How much do Jaguar cars cost?

Jaguar is a premium brand, and its cars are competitively priced against rivals from Audi, BMW and Mercedes-Benz. Jaguar has a smaller range, though. 

Its cheapest model starts from around £29,000 for the Jaguar E-Pace small SUV, similar to challengers the Audi Q3 and BMW X1.

Its saloons don’t cost that much more, with the Jaguar XE priced from roughly £32,000. Its most expensive models are the Jaguar F-Type sports car (£48,000) and the Tesla-rivalling Jaguar I-Pace luxury all-electric SUV (£62,000), which is considerably cheaper than its main competitor, the Tesla Model X (£83,000).

Choosing the best Jaguar car

All new Jaguar cars being launched from 2020 are expected to be either hybrids or fully electric cars, following its pledge in 2017. However, conventional-fuel cars are still available on models that originally launched in previous years. Jaguar’s car range is focused on tradtional saloons as well as SUVs, capitalising on their recent rise in popularity. 

If you’re looking for a compact SUV, the Jaguar E-Pace is the brand's smallest car. For those who want more space, there's the medium-sized Jaguar F-Pace 4x4. Its full-sized, luxury SUV, the all-electric Jaguar I-Pace (pictured above), obviously has Tesla in its sights.

Jaguar’s historical home is in saloon cars, and these remain a popular choice with buyers. The Jaguar XE compact executive saloon rivals the excellent BMW 3 Series, whereas the Jaguar XF luxury saloon completes with the upmarket mid-sized BMW 5 Series.

For those looking for the traditional, quintessential Jaguar saloon, you’ll want to buy used, as the brand moves towards SUVs and an electrified future. The famous large luxury Jaguar XJ, defining the marque’s magic right back to 1968, has gone off sale.

If you really want to see what a modern Jaguar’s made of, there’s no better place than the Porsche-rivalling Jaguar F-Type. This is the marque’s current sports car, and its first since the acclaimed iconic E-Type, more than 50 years ago.

So is Jaguar back at the top of its game? Every car we review goes through hundreds of lab and road tests. See whether Jaguar cars are a worthy buy - head to our independent, expert Jaguar car reviews.