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Cars & travel.

8 September 2021

Should I buy a Kia?

Kia is a major lower-priced brand, and many of its cars share the same underpinnings as Hyundai. But is buying a Kia a great choice for your wallet? Find out in our Kia guide
Oliver Trebilcock
Kia car brand Sportage

Like its sister brand Hyundai, Kia has made dramatic leaps forwards in recent times. Kia is known for majoring on value, with cars costing a little less than many rivals but aiming to be just as appealing.

Kia’s other big selling point is its market-leading warranty: at seven years, it’s comfortably the most generous of any car brand.

Kia’s most popular model is its SUV the Kia Sportage, which has really struck a chord with mainstream buyers. It also offers the larger Sorento SUV, plus a wide range of small cars and practical family cars.

To complement its petrol and diesel ranges, Kia's made a major push into hybrid and electric cars with the Kia Niro – which is available as a hybrid, plug-in hybrid or full electric – and the electric Kia Soul EV.


Every car we review goes through hundreds of lab and road tests, so you can be confident you’re making a purchase that won’t catch you out. Find out if a Kia car is the right choice for you - check out all our expert, independent Kia car reviews.


How reliable are Kia cars?

Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Below, we reveal how Kia has performed - the feedback from current Kia owners means we have reliability data for new cars aged up to three years old, and also used cars aged between three and eight years old.

Which? members can log in and use the table below to find out just how reliable Kia cars really are. Not yet a Which? member? Join Which? to unlock all of our reliability ratings and our online reviews.

Kia car reliability
 Ratings and reviews
0-3-year
reliability
3-8-year
reliability
Reliability
description
Table notes
We surveyed online 47,013 members of the general public covering 55,833 cars. Survey in field December 2019 to February 2020.

Find out how Kia's reliability compares with its rivals – check our car brand reliability tool. 

How much do Kia cars cost?

Kia Ceed car

Kia’s reputation for value means that its cars tend to represent a cost saving over other brands. However, much like rival Skoda, its cars have crept up in price relative to rivals in recent years, so the gap in price is now narrower.

Kia’s cheapest model, the Kia Picanto, starts at around £10,500 and its large seven-seat Kia Sorento SUV starts from around £39,000.

The Kia Ceed is its mainstream offering, and at around £19,000 it’s a significant saving over the rival Ford Focus and Volkswagen Golf, costing from around £20,500 and £22,000, respectively.

Its popular Kia Sportage SUV is priced from around £22,000, considerably less than the Volkswagen Tiguan (around £24,000) or Hyundai Tucson (£27,000).

Kia often has good deals on offer, including keen rates on personal contract purchases and leasing packages.

Choosing the best Kia car

Kia’s forte is practical, well-equipped family cars that tick the mainstream boxes that many buyers are looking for. If you're after a small to medium car, consider the Kia Rio or the Ceed medium hatchback and estate (the latter known as the Kia Ceed SW, short for sportswagon).

For fans of crossover SUV styling, the Ceed family also includes the Kia XCeed variant with more off-road capabilities. There are plug-in hybrid versions of some Ceed cars as well, including the Kia Ceed Sportswagon Plug-in Hybrid and Kia X-Ceed Plug-in Hybrid.

There's even a sleek, coupé-style version of the Ceed with a sweeping roofline called the Kia ProCeed, which acts as a cheaper rival to premium models such as the Mercedes-Benz CLA Shooting Brake. And for performance car fans, the Kia Ceed GT.

In the popular full SUV category, it offers the Kia Sportage, the smaller Kia Stonic and the larger Kia Sorento. 

If you're after a larger car but are less keen on an SUV, you could also consider the saloon-style Kia Stinger. 

Kia electric cars: the Kia E-Niro and Kia Soul EV

Kia Soul EV electric car

The Niro, one of Kia's mid-sized SUVs, is unusual in that you can get it as a full hybrid version (rivalling the Toyota C-HR), or a plug-in hybrid model, and also in all-electric guise as the Kia E-Niro.

The Kia E-Niro particularly stands out since, while it’s not cheap at £32, 845, it's still more affordable than many electric cars. It could tempt buyers towards lower-emission family transport.

Meanwhile, the Kia Soul EV is for those looking for a car with a sense of style, and as with the E-Niro, it claims a long electric driving range of 280 miles (see our Kia Soul EV review to see if in our independent tests it lived up to the claims).

Look out for more plug-in hybrid options across Kia’s car range as well.

Now you know all about Kia, take a look at our expert Kia car reviews.