Like its sister brand Hyundai, Kia has made dramatic leaps forwards in recent times. Kia is known for majoring on value, with cars costing a little less than many rivals but aiming to be just as appealing.
Kia’s other big selling point is its market-leading warranty: at seven years, it’s comfortably the most generous of any car brand.
Kia’s most popular model is its SUV the Kia Sportage, which has really struck a chord with mainstream buyers. It also offers the larger Sorento SUV, plus a wide range of small cars and practical family cars.
To complement its petrol and diesel ranges, Kia's made a major push into hybrid and electric cars with the Kia Niro – which is available as a hybrid, plug-in hybrid or full electric – and the electric Kia Soul EV.
Every car we review goes through hundreds of lab and road tests, so you can be confident you’re making a purchase that won’t catch you out. Find out if a Kia car is the right choice for you - check out all our expert, independent .
Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Below, we reveal how Kia has performed - the feedback from current Kia owners means we have reliability data for new cars aged up to three years old, and also used cars aged between three and eight years old.
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Kia’s reputation for value means that its cars tend to represent a cost saving over other brands. However, much like rival , its cars have crept up in price relative to rivals in recent years, so the gap in price is now narrower.
Kia often has good deals on offer, including keen rates on personal contract purchases and leasing packages.
Kia’s forte is practical, well-equipped family cars that tick the mainstream boxes that many buyers are looking for. If you're after a small to medium car, consider the or the Ceed medium hatchback and estate (the latter known as the , short for sportswagon).
If you're after a larger car but are less keen on an SUV, you could also consider the saloon-style Kia Stinger.
The Kia E-Niro particularly stands out since, while it’s not cheap at £32, 845, it's still more affordable than many electric cars. It could tempt buyers towards lower-emission family transport.
Meanwhile, the Kia Soul EV is for those looking for a car with a sense of style, and as with the E-Niro, it claims a long electric driving range of 280 miles (see our to see if in our independent tests it lived up to the claims).
Look out for more plug-in hybrid options across Kia’s car range as well.