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1 October 2020

Should I buy a Kia?

Kia has made strides to improve the quality of its cars. Read our Kia guide to find out more about the brand and decide if a Kia car is for you
Oliver Trebilcock

Like sister brand Hyundai, Korean manufacturer Kia has made dramatic leaps forwards in recent times. It still occupies a market position that majors on value but it now has a range of cars that is – mostly – genuinely appealing.  

It has also made inroads with practical family cars such as the Cee'd hatchback and estate, which can genuinely challenge European equivalents.

Its small cars include the Picanto and Rio, while Kia is even making headway with larger cars such as the Optima and Stinger.

Perhaps Kia’s most significant model in recent years is its SUV 4x4 offering, the Sportage, which has really struck a chord with buyers.

Other range highlights include the charismatic Soul MPV and the Niro (which marks Kia’s move into the hybrid market). Kia even has a pure electric car in the Soul EV.

One aspect in which Kia definitely leads the market is its warranty: at seven years, it’s comfortably the most generous warranty of any car brand.

Every car we review goes through hundreds of lab and road tests. Find out if a Kia is for you - see all of our expert, independent Kia car reviews.

How reliable are Kia cars?

Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Based on feedback from current Kia owners, we have reliability data for new cars aged up to three years old, and also cars aged between three and eight years old.

Which? members can log in and use the table below to find out just how reliable Kia cars really are. Not yet a Which? member? Join Which? to unlock all of our reliability ratings and our online reviews.


Kia car reliability
  Ratings and reviews

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Table notes

We surveyed online 47,013 members of the general public covering 55,833 cars. Survey in field December 2019 to February 2020.

Find out how Kia's reliability compares to its rivals - check our car brand reliability tool.

Find out how Kia's reliability compares to its rivals - check our car brand reliability tool. 

Kia Rio

Kia Sportage

How much do Kia cars cost?

Kia has traditionally majored on value. While its cars have crept up in price relative to rivals' in recent years, it’s firmly in the mainstream.

Its cheapest model, the Kia Picanto, starts at under £10,000. The popular VW Golf-sized Kia Cee’d is from around the £15,000 mark – which is cheaper than most rivals.

Kia often has good deals on offer, including keen rates on PCPs and leasing packages.

Choosing the best Kia car

Kia’s forte is practical, well-equipped family cars that tick the mainstream boxes that many buyers are looking for. In this category come the Picanto city car, Kia Rio small car and Cee’d medium hatchback and estate. 

There's even a sleek 'shooting brake' fastback-style version of the Cee'd, called the Kia ProCeed.

More practical MPV offerings include the Kia Venga and Kia Soul.

Kia’s SUV/4x4 range has also expanded in recent times. As well as the popular Kia Sportage, you can also now opt for the smaller Kia Stonic, the larger Kia Sorento or even a hybrid SUV called the Kia Niro.

Now you know more about Kia, take a look at our expert Kia car reviews.

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