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Supermarkets advice guides

7 articles

Discover which supermarkets are rated best and worst by thousands of shoppers, and find out which supermarket own-label products are Best Buys.

Best and worst supermarkets

By Hannah Walsh

We've surveyed over 14,000 shoppers to reveal the UK's best supermarket for value for money, food freshness and more.

Supermarkets compared Aldi Asda Iceland Lidl Marks & Spencer Morrisons Ocado Sainsbury's Tesco Waitrose

29 October 2020

Supermarket price comparison

By Hannah Walsh

Discover which is the cheapest supermarket in the UK, based on exclusive Which? price comparison analysis.

1 December 2020

Aldi and Lidl home electricals offers

We've tried out Aldi and Lidl's special-buy electricals – from coffee machines to irons – to help you decide which ones are worth buying.

29 October 2020

Supermarket special offers

Make the most of your money whenever you shop by avoiding the tricks the supermarkets use.

19 May 2020

Food, drink and Brexit: what you need to know

While it's still unclear exactly what our trading relationship will be with the EU in the future, here we take a look at how the availability, price and quality of the food on our shelves could be affected.

10 November 2020

Best and worst convenience stores

By Hannah Walsh

We've quizzed thousands of convenience store shoppers about where they shop, and can reveal the best and worst convenience stores.

9 November 2020

Best and worst supermarket loyalty cards

By Ellie Simmonds

Find out how Nectar, Tesco Clubcard, myWaitrose, M&S Sparks and other popular loyalty card schemes compare and how to get the most out of them

10 November 2020