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Fidelity investment platform review

In our review, we analyse the charges levied by Fidelity Personal Investing fund supermarket, suggesting which areas provide good value for money and which appear expensive.

In this article
What is Fidelity Personal Investing? Is Fidelity Personal Investing any good? What are Fidelity's charges?
Fidelity Personal Investing customer views Get top money-saving tips from Which?

What is Fidelity Personal Investing?

Fidelity Personal Investing is a fund supermarket service provided by international investment company, Fidelity.

Measures of market share regularly place it second to Hargreaves Lansdown,

Is Fidelity Personal Investing any good?

Which? members can exclusively read the the results of our unique customer satisfaction survey, which reveals how customers rate Fidelity Personal Investing fund supermarket for seven different elements of its service.

Members can log in to see our reviews. If you're not already a member, you can sign up to a one month trial for Which? Money for just £1 to access this review and thousands of others.

Aspect of service Star rating
Customer service Logged out padlock
Efficient administration Logged out padlock
Online functionality Logged out padlock
Online tools and guidance Logged out padlock
Information on investments Logged out padlock
Clarity of charges Logged out padlock
Value for money Logged out padlock

What are Fidelity's charges?

  • £45 on anything up to £7,500 for lump sum investors, 0.35% on anything from £7,501 to £250,000, dropping to 0.2% for the whole portfolio if you hold between £250,000 and £1m. Investors with a regular savings plan will dodge the £45 fee and instead pay 0.35%.
  • No additional charge on anything more than £1m, effectively capping charges at £2,000
  • £10 to trade shares* and investment trusts online
  • Free trading for unit trusts and open-ended investment company funds

Who is Fidelity good for?

Fidelity Personal Investing's 0.35% headline rate platform charge is cheaper than rivals Hargreaves Lansdown and Bestinvest.

All three start charging less if you have more than £250,000, but Fidelity apply this threshold across your whole portfolio whereas the others apply it per account (Isa, Sipp and so on), making Fidelity a more attractive proposition in this regard.

Who is Fidelity expensive for?

Fidelity Personal Investing is very expensive for those with small pots, charging a whopping £45 annual flat fee for anyone with less than £7,500 invested.

It offers more competitive charges for those with larger portfolios, but the bigger your pot, the more likely you will be better off with a fixed-fee broker such as Alliance Trust Savings, Interactive Investor or The Share Centre.

Read our comparison of investment platform charges to see how much investing with Fidelity costs for a range of portfolios.

And if you're thinking of using Fidelity to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges

Fidelity Personal Investing customer views

'Helpful information is regularly provided by email and post and there are good analysis tools online.'

'Very easy to deal with either online or by phone and excellent information about by portfolio on the website.'

'No problems, but feel like I'm largely irrelevant to them as my pot is too small.'

'I am not an active investor - I check the value of my portfolio from time to time and that is easy enough to do.'

'I invest in index tracker funds. Fidelity has a good offering and low costs. I don't need to be in this month's fashionable investment.'

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