Best TV deals 2026

Looking for a great television for less? All the TVs we've listed here are not only genuinely good TV deals, but they also did well in our in-depth lab tests.

We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider. The TVs we list here, from the likes of LG, Samsung and Panasonic, all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.

For more tips to help you shop smart for your new set, take a look at our dedicated guide to the best TVs 2026.

Best October TV deals 

See our expert picks of top deals at different TV sizes below, or keep reading to see all the sets we've handpicked this month.

When is Black Friday? Prepare for the sales event with our expert advice.

 Our pick overall: LG OLED48C56LB

Average price in the past six months: £1,055
Cheapest price in the past six months: £679*

• 48-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: HDR is used well

We don't like: Obtuse data collection terms

LG was the first brand to release OLED TVs and its screens are synonymous with quality. The 48-inch OLED48C56LB is on the higher end of LG's range, but this latest deal brings the price way below its usual £1,000-mark. It’s not exactly light on features or advanced technology, with plenty of gaming options available if that's your thing. And you can use it as a PVR. LG TVs are also some of the simplest to use, the magic remote is clearly labelled, with a well thought out layout.

Gone are the days when you need to choose a big TV if you want an OLED. Does quality suffer with smaller screen sizes though? It’s no secret that big TVs tend to score better, but this is a high-end set with plenty of features and hardware to help it secure a Best Buy score.

Check out the full LG OLED48C56LB review to see how this one scored in our tests.

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Best TV deals: 42 to 50-inch

 LG OLED42C66LB

Average price in the past six months: £1,212
Cheapest price in the past six months: £979*

• 42-inch 4K TV
• OLED evo display
• Supports HDR10, HLG and Dolby Vision formats

We like: Simple to use

We don't like: Hard-to-read T&Cs

Thanks to its OLED display, high-end processor and superior speakers, LG charges more for the OLED42C66LB than it does many of its smaller screen models.

But, for that money, you get a plethora of high-end features including a 120Hz display along with FreeSync, G-Sync and variable refresh rates, so games should look incredibly smooth and feel responsive.

Both AirPlay 2 and Google Cast are built-in, so it will be easy to send content from your phone to the TV screen regardless of your handset. And if you connect a USB hard drive and you can record one channel at a time onto it and pause broadcasts.

Read our LG OLED42C66LB review to see if it's worth forking out for.

 Samsung UE50U8020H

Average price in the past six months: £348
Cheapest price in the past six months: £259*

• 50-inch 4K TV
• LCD display
• Supports HDR10, HLG and HDR10+ formats

We like: Simple to set up and use

We don't like: Navigation can feel sluggish

The Samsung UE50U8020H is a 50-inch TV sitting at the entry level of the popular South Korean brand’s range and has the price to match – thanks to this discount, it's now available for less than £300.

It’s a very usable TV, with a couple of minor frustrations. Its menus are sensibly structured and provide plenty of settings to explore, for example, although navigating can sometimes feel slightly sluggish.

Samsung has one of the best operating systems, but the remote has too much of a learning curve. The One Remote will look strange to anyone used to a traditional remote with its nest of same-sized rectangular buttons.

Check out the full Samsung UE50U8020H review to see how this one scored in our tests.

Hisense 50Q8STUK

Average price in the past six months: £936
Cheapest price in the past six months: £599*

• 50-inch 4K Ultra-HD TV
• HI-QLED display
• Supports HDR10, HLG, HDR10+, Dolby Vision and Dolby Vision IQ formats

We like: Good gaming features for the price

We don't like: Sound would benefit from deeper bass

Hisense has thrown a lot into the 50-inch 50Q8STUK. It supports numerous HDR formats, has quantum dots to boost colour in the display, and its high refresh rate screen will be ideal for gamers.

You get some nice extra features, too, including a child-friendly mode. It’s sort of like an operating system within an operating system, and it prevents children accessing anything unsuitable.

The layout of the electronic programme guide (EPG) could be easier to understand, but enough information is given on each show, and it’s quick.

Is this TV any good? Read our Hisense 50Q8STUK review to find out.

Best TV deals: 55 to 60-inch

 Samsung UE55M70H

Average price in the past six months: £536
Cheapest price in the past six months: £399*

• 55-inch 4K Ultra-HD TV
• LCD display
• Support HRD, HDR10 and HDR10+ vision formats 

We like: Simple to set up and use

We don't like: Motion handling could be better

The Samsung UE55M70H is a 55-inch TV with an attractive price from a brand name you'll instantly recognise.

Its spec sheet may lack some of the features you’ll find on more expensive models – game mode is mostly just a basic picture preset, designed to optimise your gaming visuals, you don’t get any integrated voice controls, and there’s no built-in ability to record programmes – but none of that may matter to you if all you're after is a reasonably priced 55-inch model that still has a good picture and sound.

To find out whether this television is worth buying, read our full Samsung UE55M70H review for all the results.

Samsung QE55S90F 

Average price in the past six months: £1,205
Cheapest price in the past six months: £699*

• 55-inch 4K Ultra-HD TV
• OLED display
• Support HRD, HDR10 and HDR10+ vision formats 

We like: Good operating system

We don't like: SD is a bit dark and juddery

The 55-inch QE55S90F was one of Samsung’s top-tier TVs for 2025, so it should be one of, if not the, best TVs around. It’s as feature-packed as TVs get, with gaming features, a PVR and voice control. 

You can record shows and pause live TV if you connect a USB hard drive, but you can’t watch one channel while recording another. It has a 144Hz screen, which consoles can make use of to make games look smoother, as well as FreeSync and variable refresh rates (VRR) to help games look stutter-free. 

Our Samsung QE55S90F review has all the details and our final verdict.

LG OLED55B65LA

Average price in the past six months: £1,409
Cheapest price in the past six months: £1,199*

• 55-inch 4K Ultra-HD TV
• OLED display
• Supports HDR10 and HLG and Dolby Vision formats

We like: Simple to use

We don't like: Obtuse data collection terms

Seeing LG inscribed on the chassis of this OLED TV is a good indicator of quality, but can you save money by choosing a B-range OLED like this OLED55B65LA? It is one of LG's more high-end TVs and not short of extra features. 

Its high 120Hz refresh rate display, coupled with the extra software, means games should look silky smooth.  There’s a PVR built-in, so you can record one channel at a time as long as you don’t want to watch a different one. You can also pause live TV. 

Google Cast and Apple AirPlay 2 are built-in, so you can easily send content from your phone to display on the TV screen.

Our fully tested LG OLED55B65LA review sets out precisely how the positives outweigh the negatives with this TV.

Hisense 55U7STUK

Average price in the past six months: £1,367
Cheapest price in the past six months: £999*

• 55-inch 4K Ultra-HD TV
• QLED display
• Supports HDR10 and HLG, and HDR10+ and Dolby Vision IQ formats

We like: Kid-friendly mode

We don't like: Smart menu lacks useful features 

Hisense has steadily improved its TVs and charged less than the competition to establish itself as a brand that deserves to be mentioned in the same breath as LG and Samsung. We have high expectations of a Hisense TV in 2026, particularly high-end models, such as this 55-inch 55U7STUK. It’s feature-packed and should be the perfect showcase for Hisense’s expertise.

In 2026, Hisense introduced a kid-friendly mode to its TVs - like an operating system within an operating system that prevents children accessing anything unsuitable.

Apple users can send content from their phone to the TV (casting) because Apple AirPlay 2 is pre-installed. There’s no Google equivalent, though, so casting will be trickier for Android users.

Our fully tested Hisense 55U7STUK review reveals whether its 144Hz screen makes it a good choice for PC and console gamers.

 Best TV deals: 65 to 75-inch 

Hisense 65U8QTUK

Average price in the past six months: £1,286
Cheapest price in the past six months: £1,087*

• 65-inch 4K Ultra-HD TV
• QLED display
• Supports HDR10 and HDR10+, HLG and Dolby Vision IQ formats

We like: Simple operating system

We don't like: Remote is cramped

This is a high-end TV from the Hisense range that supports a wide range of picture quality formats. The QLED screen features a  miniLED backlight, which allows for more bulbs illuminating the display and the advanced formats HDR10+ and Dolby Vision IQ that adjust contrast to suit each scene. It promises spellbinding 4k picture quality along with streaming apps, numerous settings, a PVR and even smart home control.

The impressive tech in the 65U8QTUK should make it a Best Buy and an easy recommendation among other more expensive TVs from competing brands. But will the lack of an OLED display hold it back?

Read our Hisense 65U8QTUK review to find out how the sound, picture quality and usability of this TV compares.

Samsung QE65S85H

Average price in the past six months: £2,169
Cheapest price in the past six months: £1,799* 

• 65-inch 4K Ultra-HD TV
• OLED display
• Supports HLG, HDR10 and HRD10+ formats

We like: Good operating system

We don't like: the remote is fiddly

Samsung stubbornly refused to get into OLED TVs for years, but we’re glad it changed its mind. Some of our favourite TVs from the past 48 months of testing have been from Samsung, so you can expect we were expecting great things from the 65-inch QE65S85H in the lead up to its release.

It’s not the most high-end option, but it’s not far off. You can record shows and pause live TV if you connect a USB hard drive, but you can’t watch one channel while recording another. The remote also has a microphone, so you can control most aspects of the TV with your voice.

It’s about as feature-packed as TVs get for gaming, with its 120Hz screen, FreeSync and variable refresh rates (VRR). These features help compensate when consoles struggle to render every frame and help games look stutter-free.

See how it performed in our tests, and whether you should consider buying it, in our full Samsung QE65S85H review.

Will there be any good Black Friday TV deals this year?

The short answer is yes, there always is. TVs are syonymous with TVs and they are one of the most shopped for pieces of tech on the day.

TVs release in the spring and steadily drop in price throughout the year, but Black Friday is the first time we see bigger price drops across a wide variety of models.

So, you're likely to see a lot of TVs reach their cheapest price since launch, but it's worth noting that most will get cheaper.

After Black Friday, we tend to see the prices stay the same and then fall again in the spring and summer when new TVs come along to replace the ones released the previous year.

Ultimately, this means you shouldn't feel like you have to buy a TV on Black Friday, but if you do, you'll still be getting a good deal compared to how expensive the TVs were when the launched six months earlier.

How to spot a good TV deal

Martin Pratt, Which? TV expert, says:

• Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. These will offer good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
• Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting significant discounts – try to work out the percentage price drop rather than the monetary amount. Find out what size TV you should buy.
• Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung – and always check our reviews.

Want to save even more money on a TV?

If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

If you'd like to see more about why it takes us five weeks to review every telly, take a look at how we test TVs.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturer. 

Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:

• Currys
• John Lewis

However, a keen price on a bad TV isn't any deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the widest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic only produces a small range of TVs, so you won't have as much choice. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though. 

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews.

Head to our guide on the best cheap TVs under £500 and £1,000 to see our favourite picks.

Which TV features are worth paying for?

4K resolution 

A 4K TV can cost as little as £350, and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending the extra. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay TV and streaming services – makes full use of the technology.

HDR 

Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits. 

There are four main formats: two basic and two advanced. Basic formats HDR10 and HLG are available on just about every 4K TV, while Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them at all well. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name of Samsung's OLED-rivalling quantum-dot TVs – seen in the past few years – where light hits a layer of quantum dots to produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brand should you buy? 

Four brands dominate the market: LG, Panasonic, Samsung and Sony. But some lesser-known TV manufacturers – such as Bush, Celcus and JVC – might catch your attention with prices that are hard to ignore. But are they worth a punt? 

Well, the numbers speak for themselves. Between January 2014 and January 2025, we reviewed more than 1,000 televisions from LG, Panasonic, Samsung and Sony, and more than 200 were Best Buys.

In the same period, we tested more than 200 TVs from other brands, but these models rarely did well, and there's a much higher proportion of Don't Buys among them. You get the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price, and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street. 

If you've chosen a slightly older TV – for example, some independent retailers may have an ex-demo model going cheap – do your research, especially when buying online. Also, look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

• AO boldly claims to price-match every product against any retailer.
• Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco. 
• Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.

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