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Best Black Friday deals for 2026: what to expect from the sales
With over a decade of experience at Which?, Tom covers everything from tech advice to money-saving tips, and highlights the best deals during major sales events.
Black Friday is one of the biggest shopping events of the year, and retailers cut prices on everything from TVs and laptops to kitchen appliances. With thousands of offers battling for your attention, finding the best deals isn't always easy – but our experts can help.
This year's event officially kicks off on 27 November, but you don't need to wait to start shopping. We've seen retailers launch offers weeks ahead of the big day, so our experts will be keeping a close eye on prices in the run-up.
We track prices on products put through our expert, independent tests, so we'll only highlight deals genuinely worth considering. Bookmark this page, as we'll be updating it regularly.
Retailers sometimes use misleading ‘was’ and ‘before’ prices to make their deals look better than they are. Media sites and artificial intelligence (AI) tools also promote retailers' offers, but do they always check the prices first?
We don’t just take retailers’ word for it. We track market prices over six months, looking at the cheapest and average prices we've seen, and evaluate products against strict performance benchmarks. That means you can be confident you're getting a good product at a genuinely good price.
References to ‘average price' and 'cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.
When do the Black Friday sales start?
This year, Black Friday falls on 27 November, meaning Cyber Monday is on 30 November.
Many stores, including John Lewis and Currys, typically launch their sales weeks in advance, with some offers appearing as early as October. If you start favouriting items now, you'll be well placed to spot a good price when the sales begin.
Bookmark this page to stay up to date with all the latest Which?-selected offers.
Find out more about the Amazon Prime Day sale, John Lewis Black Friday sale and the Currys Black Friday sale.
The most popular Black Friday deals last year
Black+Decker 63099 Three Tier Heated Clothes Airer
Average price in the past six months: £113
Lowest price in the past six months: £80
- Weighs 5.5kg
- 140 x 73 x 68cm
- 15kg maximum load weight
We like: Large capacity
We don't like: Heavier than most heated clothes airers we've seen
This three-tier clothes airer arrives assembled and folds flat for easy storage.
As part of our hands-on testing, we've rated this clothes airer on its drying speed. Our experts have also determined howe much it costs to run per hour.
Read our Black+Decker 63099 Three Tier Heated Clothes Airer review.
INIU BI-B6 10000mAh Portable Charger
Average price in the past six months: £27
Lowest price in the past six months: £13
- 1.5 x 7 x 13.5cm (HxWxL)
- Weighs 205g
- 10,000mAh capacity
We like: Compact size, digital display
We don't like: Crowded ports
The INIU power bank supports fast charging and has a USB-C port that can be used for both input and output, alongside two USB-A outputs. It has a digital display showing the remaining charge level.
This model is designed to pack plenty of power into a relatively compact portable charger, so it's worth a look if you want something to keep your devices topped up while you're away from a power socket.
Read our INIU BI-B6 10000mAh Portable Charger review.
Dreamland Herringbone Pattern Heated Throw
Average price in the past six months: £88
Lowest price in the past six months: £60
- 160 x 120cm
- 3.69-metre power cord (longer than average)
- Nine-hour timer
We like: Responsive to temperature adjustments
We don't like: We've tested alternatives that are cheaper to run
This heated throw from Dreamland has six heat settings, giving you plenty of control when you're using it to keep warm on the sofa. It has a soft finish and a cable that's almost four metres long, so you don't necessarily need to sit right next to a power socket.
Dreamland offers a two-year guarantee with this model, so you're covered if it develops a fault. We've put it through our independent tests to assess factors including how quickly and evenly it heats, how responsive the temperature controls are and how much it costs to run.
Read our Dreamland Herringbone Pattern Heated Throw review.
Black Friday 2026 – From key dates to expert shopping advice, Which? explains all you need to know about the Black Friday sales.
Apple AirTag (first generation)
Average price in the past six months: £32
Lowest price in the past six months: £19
- 11g
- Replaceable CR2032 battery
- 31.9 × 31.9 × 8.0mm
We like: Easy to set up
We don't like: Only compatible with iOS devices
This Bluetooth tracker is designed to help you find your lost items. It's small enough to attach to keys, bags or other personal items. The AirTag has a claimed battery life of up to one year and connects through Apple's Find My network.
Read our Apple AirTag review.
Ninja Foodi Dual Zone AF300UK
Average price in the past six months: £176
Lowest price in the past six months: £120
- Basket air fryer
- Weighs 1.3kg
- Annual running cost: £30.49
We like: Plenty of options for customisation
We don't like: Large size can make it tricky to move and store
This large 7.6-litre air fryer has two 3.8-litre cooking drawers that can be controlled independently. There are six automatic programs to choose from: max crisp, air fry, roast, reheat, dehydrate and bake.
You can cook foods using different programs and timings in each drawer, while the sync function is designed to make sure they're ready at the same time. Both drawers have removable crisper plates, plus the air fryer automatically pauses cooking when you pull out a drawer.
For more details, see our Ninja Foodi Dual Zone AF300UK review.
Black Friday shopping tips
Get ahead this Black Friday with our top shopping tips and advice on your consumer rights.
Check the Which? website
As well as finding you the best deals this Black Friday, we've put together a guide to the best and worst shops.
We've surveyed thousands of Which? members about their experiences shopping with some of the country's best-known retailers and lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money.
To see which retailers impressed in our shopping survey, head to our extensive guide on the best tech and appliance shops.
Watch out for sneaky Black Friday tricks
Some retailers use sales tactics designed to encourage you to make a purchase quickly.
These include anchor pricing (using a higher reference price to make the current price look more attractive), pressure selling ('30 people are viewing this right now!') and dubious claims about a product's 'before' price.
If you're unsure how good a deal really is, use a tool such as PriceRunner to compare prices across retailers. It also pays to understand the language retailers use around discounts, so you can work out how much you're actually saving.
Find out how to get the best price when shopping online.
Check customer reviews
It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. Some sellers use fake positive reviews to boost ratings and drown out genuine negative feedback.
If you're in any doubt, read our expert guide on how to spot a fake review.
Returning goods
Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.
The regulations give you a 14-day window to return a non-faulty product, starting from the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy.
Need to know more about your online shopping rights? See our online returns guide.
Our extensive Amazon Prime Day coverage is produced by a group of consumer experts, working across deal analysis, price tracking and product testing.
- Faith Strickland, senior consumer editor – over a 10-year journalism career spanning The Times and Condé Nast, Faith has worked on deals at Which? for four years. She manages a stellar team to ensure only the best deals make it into our pages.
- Tom Morgan, senior consumer writer – with more than a decade of experience at Which?, Tom has manually sifted through thousands of Amazon deals to find genuine bargains. He uses specialist pricing tools to spot products at historically low prices.
- Yasmine Crossland, senior consumer writer – Having spent seven years covering consumer products for Good Housekeeping, Good Food and T3, Yasmine now helps Which? readers find discounted Best Buys without paying over the odds.
- Natalie Turner, consumer writer – Natalie is a natural at hunting down great deals, having spent nearly five years scouring seasonal sales events such as Black Friday and Amazon Prime Days to find you the best savings.
- Lars Stannard, consumer writer – Which?'s very own 'bargain bloodhound', Lars has been sniffing out great deals for over four years now. He cuts through the hype, collates advice and keeps detailed records so you can get the best for less.
