Best Apple deals for February 2026

Big price drops on Apple products are rare, but we've searched the February sales to find you the best deals on MacBooks, Apple watches, AirPods, AirTags, iPads and iPhones.

Each month, our experts sort through reams of bargains to find products that have performed well in our independent tests and have a genuine discount.

Best February Apple deals

The following Apple offers are the best we've seen across a variety of retailers. We've included prices from a range choice of shops so you can compare.

* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Jump straight to the deals:

 AirPods | iPads | iPhones | MacBooks

 Best AirPods deals

Apple AirPods Pro (2nd Generation)

Average price in the past six months: £216.58
Cheapest price in the past six months: £160

• In-ear truly wireless earbuds
• Active noise cancelling
• Built-in touch controls

We like: Plenty of eartip sizes

We don’t like: Compatibility issues with Android

Apple’s flagship headphones feature a redesigned MagSafe charging case with Qi wireless charging support. They are powered by a new internal chip that Apple claims has better sound than the previous generation AirPods Pro.

Touch controls on the stems let you control the active noise cancelling, volume, and change tracks. Each earbud and the case has IPX4 water and sweat resistant – meaning they can handle splashes.

Read our Apple Airpods Pro (2nd Gen) review.

 Best iPad deals

11-inch Apple iPad (2025)

Average price in the past six months: £333
Cheapest price in the past six months: £299*

• 10.9-inch screen
• 6GB Ram
• 128GB of storage

We like: Cheapest iPad since 2022

We didn't like: No Apple Intelligence

The 2025 iPad (2025) has a 10.9-inch screen with 2,360 x 1,640-pixel resolution. It runs on the A16 Bionic chip with 6GB of Ram, which is the same processor found in the iPhone 15.

It has a sleek finish and comes in four colours: blue, pink, silver or yellow. It doesn’t come with Apple Intelligence, though, which is Apple’s latest software features powered by AI.

Get all the information you need about this iPad with our Apple 11-inch iPad (2025) review.

Apple iPad Air (2025)

Average price in the past six months: £604
Cheapest price in the past six months: £499*

• 11-inch and 13-inch versions
• Starts at 8GB Ram and 128GB storage
• M3 processor

We like: Upgraded processor

We didn't like: Processor aside, not the biggest upgrade

Sporting the powerful M3 chipset, the iPad Air has never been more powerful. The Air sits in the mid-range of tablets. Unless you're an absolute power-user who absolutely needs the souped-up iPad Pro, you will find this a more than capable tablet for your needs.

The Air comes with Apple Intelligence (AI). So if you don't need this, consider saving some money and getting the cheaper, standard iPad instead.

Read our Apple 11-inch iPad Air (2025) review to see our verdict.

iPad Mini 2024

Average price in the past six months: £484
Cheapest price in the past six months: £429*

• 8.3-inch screen
• 1,488 x 2,266-pixel resolution
• Works with Apple Pencil

We like: Unbeatable portability

We didn't like: The speakers could be better

As the smallest tablet in Apple's range with an 8.3-inch display, the iPad Mini is designed for those who would prefer to have a more compact tablet that's easy to carry on the go.

Even though it is a smaller device, the iPad Mini still packs the core iPadOS experience which, thanks to the most recent iPadOS 26 update, now features windowed app multitasking. It has 8GB Ram and 128GB storage.

Budding artists will be pleased to know that the iPad Mini is compatible with the Apple Pencil, although the stylus could just as easily be used for taking down some handwritten notes in a meeting or lecture.

Curious to know more about this portable tablet? Head on over to our iPad Mini 2024 review.

Find more bargains in our round-up of the best iPad deals.

Best MacBook deals

Apple 13-inch MacBook Air M4

Average price in the past six months: £936
Cheapest price in the past six months: £799*

• Apple M4 Pro processor
• 16GB Ram 
• 256GB storage

We like: Fast and responsive

We don’t like: Low on ports - two Thunderbolt USB-C and a 3.5mm jack

This 13.6-inch laptop from Apple (there’s also a 15.3-inch larger version) is its thinnest, lightest MacBook (hence the ‘Air’ in its name). 

The 256GB of storage feels stingy for the price. But it's good to see 16GB of Ram, as opposed to the 8GB we used to previously see on base models, and that powerful M4 processor.

To find out if this MacBook is the one for you, see our expert Apple 13-inch MacBook Air M4 review.

Apple 14-inch MacBook Pro M5

Average price in the past six months: £1,597
Cheapest price in the past six months: £1,449*

• Apple M5 processor
• 16GB Ram 
• 512GB storage

We like: Lightning-fast processor

We don’t like: No full-sized USB ports or face scanner

This 14-inch laptop from Apple was released in October and is getting a discount for the first time thanks to online retailer Box.

It has a powerful Apple M5 processor, 16GB of Ram and a 512GB SSD. There are three USB-C ports (super-high-speed Thunderbolt 4 data transfer format), an HDMI port, SD card reader and 3.5mm headphone/microphone jack. It also has a MagSafe 3 charging port and a fingerprint reader for swift, secure login.

It weighs 1.54kg - this is heavy for a 14-inch laptop, but is due in part to its all-metal aluminium body and glass screen.

To find out whether this laptop is worth your money, see our expert Apple MacBook Pro M5 review.

 Best iPhone deals

Apple iPhone 16

Average price in the past six months: £693.80
Cheapest price in the past six months: £599*

• 6.1-inch (2,556 x 1,179 pixels) Super Retina XDR display with Dynamic Island
• New dedicated Camera Control button
• Estimated minimum of seven years of security updates from launch

We like: Boosted A18 performance, new camera controls and modes

We don’t like: Still uses a 60Hz refresh rate display

The Apple iPhone 16 from 2024 set a new standard at the time. Its screen is bright and sharp, and it finally gets the Dynamic Island previously reserved for Pro models. Under the hood, the new A18 chip speeds things up. Backed by a powerful 5-core GPU and 8GB of memory, it aims to make games run smoothly and apps load without a stutter. There's a main 48Mp camera, and the front-facing camera keeps its sharp autofocus for great selfies.

It comes in five different colours (Black, White, Pink, Teal, and Ultramarine) and with 128GB, 256GB or 512GB of memory. A new dedicated Camera Control button is a welcome addition for photographers, making it easier to line up shots. It also unlocks extra modes like macro photography (now standard) for getting super close to your subject.

Compare iPhone 16 contract deals, or see if it's worth it in our iPhone 16 review.

• The iPhone 16 Plus has also seen a price drop, down from its original price of £899 to £689 at Laptops Direct
• The more affordable iPhone 16e is now going for even less. Originally £599, the phone is now listed for £499 at Lebara
• Going back a generation, the iPhone 15 is now just a fraction of what it originally sold for. Right now you can get it for £529 at Appliances Direct

Find more bargains in our round-up of the best iPhone deals.

Best Apple accessories deals

Apple AirTag (four-pack)

Average price in the past six months: £117.94
Cheapest price in the past six months: £59*

• Works with FindMy
• Simple to set up
• Sleek design

Sick of losing your keys, wallet or even your luggage whenever it’s checked in at the airport? If so, it might be time to add an AirTag to your list of Apple devices, as it can help you keep tabs on your most treasured items from afar.

While you can buy one AirTag at a time, the four-pack presents a better value option (especially while it’s on offer) as it means you can keep track of multiple items as needed, without having to constantly swap out the AirTag they’re paired with.

To see what the AirTag is up against, check out our round-up of the best Bluetooth trackers.

Is Apple a good brand?

Adam Speight, Which? phones expert, says:

"Apple products have some world-leading specifications and high prices to match. Finding a decent discount on its popular products can be tricky but not impossible. 

"One of the best ways is to pick a slightly older version of the device you're interested in. With Apple usually supporting devices with important updates for a number of years (six for phones and tablets, and at least seven for MacBooks), you'll be able to keep an older model for a while too. You'll likely be getting a good deal if it's 20% off the launch price."

How Which? can help you find the best Apple deals

Finding good discounts on Apple products can be tricky. Unlike other tech brands, it tends to offer fairly meagre discounts, especially on newer models.

However, Apple offers good support for its product range – iPhones, for example, typically offer the longest support periods, which may be in excess of six years.

As such, the best deals on Apple products can be on predecessors to the current range. Check our reviews of Apple products, listed below, to see how they fare in our tough tests. 

Apple iPhone reviews | Apple iPad reviews | Apple MacBook reviews | Apple Watch reviews | Apple AirPod reviews

How to get an even better deal on Apple tech

Even when Apple products are discounted, they can still be some of the most expensive tech products on the market.

You might be able to save hundreds of pounds more if you buy a refurbished or second-hand device, but it's important to know what to expect when you buy.

Read more advice on refurbished or second-hand devices here:

• How to buy a refurbished iPad – where to buy and which model to opt for.
• How to buy a refurbished laptop – refurbished vs second-hand and how to spot a deal.
• How to make big savings on a second-hand phone – maximise savings in the sales.
• Guide to buying a second-hand phone – everything you need to know to shop smart.

How to recycle your old Apple tech

If you're upgrading from an older Apple product, you might be wondering what to do with the old one.

If your product is eligible, Apple will trade it in for credit against your next purchase. Visit Apple's trade in page to see if your device is eligible.

Electronics, particularly devices with batteries (such as mobile phones) should not be disposed of in your general household waste or kerbside recycling.

See all our expert advice on how to recycle a mobile phone and how to recycle electrical items.