
Where to next?
Discover inspiring destinations, recommended by our in-house travel experts. Know the best places to go, who to book with and how to pay less.
Join Which? TravelUsually £49 - save 25%, £36.75 for a year, offer ends 3 August 2026
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.

Many travellers love the freedom of a villa holiday, with no fixed meal times or jostling to secure a sunbed. It can be the most convenient and affordable option if you're travelling with a group of friends or with the family in tow.
Our survey of more than 2,000 people reveals the best providers, whether you're looking for a villa with a luxury pool or a lodge with more child-friendly facilities.
Booking.com was the most used – unsurprising given its prominence – but its customer service was rated lower than many of its rivals, with a middling three stars.
When we investigated scam listings on Booking.com and asked why it hadn’t refunded a customer whose accommodation didn’t exist, it said that while it can chase what you are owed, it’s the owner’s responsibility to refund you.
That wouldn’t happen with villa holidays from BA, Jet2 or Tui. These three big names only let out self-catering accommodation as part of flight-inclusive packages, so if the accommodation isn’t available, you won’t lose out financially.
The package holiday providers were the more expensive, even after we removed the flight cost in our snapshot pricing research. However, you’ll benefit from Atol protection, meaning you won’t get stranded abroad or lose money if the company goes bust.
And if the accommodation isn’t as promised, your organiser must put it right under the package travel regulations. We think that peace of mind is worth every extra penny.
Get free travel advice and recommendations you can trust from the experts with our monthly travel newsletter
You can compare customer scores and prices in the table. Both the companies awarded Which? Recommended Provider (WRP) status have promised they won't apply surcharges – so even if fuel prices surge or exchange rates fluctuate, the prices won’t go up after you book.
| 79% | ||||||||||
RECOMMENDED PROVIDER | 79% | |||||||||
RECOMMENDED PROVIDER Tui Villas (56) | 79% | |||||||||
Airbnb (907) | 77% | |||||||||
Gites de France (36) | 75% | - | ||||||||
Booking.com (730) | 74% | |||||||||
Villa Plus (54) | 74% | |||||||||
Vrbo (207) | 73% | |||||||||
Eurocamp (31) | 72% |
USING THE TABLE WRP = Which? Recommended Provider, marked with a red dot. Results are based on 2,801 experiences from 2,088 general public and Which? Connect panel respondents who were asked about stays in holiday lets from Jan 2023 to Jan 2025. Customer score Based on a combination of overall satisfaction and how likely people are to recommend the company. A dash (-) means not a big enough sample to generate a star rating.

Discover inspiring destinations, recommended by our in-house travel experts. Know the best places to go, who to book with and how to pay less.
Join Which? TravelUsually £49 - save 25%, £36.75 for a year, offer ends 3 August 2026

Jet2 is a WRP in various travel categories, and it didn’t disappoint in villa holiday results either. This package provider has almost 4,000 villas dotted around the Mediterranean and the Canary Islands, and customers were impressed by the range of properties – from no-frills terraces with shared pools to stylish mansions with hot tubs and gyms. All its package holidays also include return flights and car hire – although, on some of its holidays, you can swap this for airport transfers instead. Our snapshot pricing suggests Jet2’s villas are the priciest (even after we removed flights), but it still scored four stars out of five for value for money. The airline part of the package should impress too: Jet2 cancelled far fewer flights at the last minute than most rivals, while its generous hand luggage allowance makes booking and travelling more stress-free too.
Verdict: Jet2 excels in all our surveys. It’s a reliable choice.
Book a Jet2Villas holiday rental package

Tui is middle-of-the-road in our other surveys, but it’s doing something right with villa holidays. It scored four stars out of five for the quality of its holiday lets, a range of one-to-six-bedroom properties across the Mediterranean and Florida. Several survey respondents commented that their villa was exactly as described. These vary from traditional shuttered houses surrounded by olive groves in the Greek countryside to sleek haciendas in Lanzarote with wraparound pools and all the mod cons. Just bear in mind your journey might be less pleasant than with Jet2: Tui scored lower for seat comfort (three stars) in our survey of the best and worst airlines. The good news? According to our pricing snapshot, Tui is considerably cheaper than other brands.
Verdict: Less choice and fewer in-flight comforts than with Jet2, but you could bag yourself a great price.
Book a holiday rental package with Tui

Verdict: Its flights bring down British Airways’ villa packages. Jet2’s airline is better rated and more reliable.
Book a holiday rental package with British Airways

Verdict: You may need to share spaces such as the pool, but it’s incredibly cheap nonetheless.
Book a holiday rental with Gîtes de France

Verdict: Stunning villas, but you might be better off with a package holiday provider for more financial protection.
Book a holiday let with Villa Plus
For more independent reviews and advice, plus recommendations on where to take your next holiday, sign up to our free travel newsletter.
Research notes: To calculate indicative prices, we took the average price of three peak-time holidays. *For the three package holiday companies that include flights, we removed the flight price to calculate the indicative price.
This article uses insights from the Which? Connect panel, collected from research activities with our members. Find out how to get involved