The 14th annual Which? awards announces its winners today.
It recognises the brands that went above and beyond for consumers in a challenging year.
The impact of COVID-19 is reflected in this year’s awards, from the first ever virtual ceremony, to the new Supermarket of the Year award to recognise the particular challenge supermarkets faced during lockdown.
Watch the video below to see some of our shortlisted brands
Our full list of winners
Which? Banking Brand of the Year: Nationwide Building Society
Shortlisted brands: First Direct, Starling
Which? Insurance Brand of the Year: NFU Mutual
Shortlisted brands: Direct Line, LV, Saga
Which? Holiday Provider of the Year: Trailfinders
Shortlisted brands: Explore, Inntravel, Kuoni
Which? Supermarket of the Year: Waitrose
Shortlisted brands: Asda, Iceland, Sainsbury’s, Tesco
Which? Utilities Brand of the Year: Utility Warehouse
Shortlisted brands: Asda Mobile, GiffGaff, Octopus Energy
Which? Car Brand of the Year: Toyota
Shortlisted brands: Honda, Kia, Mazda
Which? Floorcare Brand of the Year: Dyson
Shortlisted brands: Miele, Samsung, Tineco
Which? Home Technology Brand of the Year: Apple
Shortlisted brands: Dell, Microsoft, Samsung
Which? Home Entertainment Brand of the Year: LG
Shortlisted brands: Samsung, Senheiser, Sonos
Which? Kitchen & Household Brand of the Year: Kenwood
Shortlisted brands: Asda, DeLonghi, Sage
Which? Large Kitchen Appliance Brand of the Year: Miele
Shortlisted brands: AEG, Bosch, Samsung
Which? Trusted Trader of the Year: Splash of Colour
Shortlisted brands: Furlonger Tree Services, JR Roofing Lancs, Inspiration Computers
Splash of Colour, a smaller painter and decorator family business based in Glasgow is this year’s Trusted Trader of the year.
It beat a competitive shortlist, including last year’s winners Furlonger Tree Services, due to its commitment to consumers and the community.
Its consistently excellent customer feedback and involvement in community projects and charities has also previously won it the Trader of the Month award in December 2018 and January 2020.
Raj Kakar-Clayton, Managing Director of Which? Trusted Traders, said:
“The Which? Awards are here to help people make better choices by shining a light on those businesses that are putting consumers first. This has been especially pertinent this year given the significant impact COVID-19 has had on consumers.
“Splash of Colour always goes above and beyond for their customers at every opportunity, and the consistent consumer feedback about their outstanding customer service and work ethic demonstrates why this trader is such a worthy winner.”
Your Consumer Chamption: James Williscroft, Complaints Specialist, Coventry Building Society
Shortlist: Sue Martin, Guest Services Manager, Viking UK; Kathryn Townsend, Senior Propositions Manager, Barclays UK
James was shortlisted for going above and beyond in his role to help a vulnerable customer who was suffering severe financial difficulty following an online error that saw a rent payment sent to their son’s junior ISA instead.
The ISA rules meant the customer was unable to simply send the money back to her main account.
James heard the distress of this single parent who had recently lost their job and felt strongly that, even though it was not a Coventry Building Society error and the customer’s main account was not with them, he had to try and find a solution.
James liaised with several teams and managers in Coventry Building Society to set up a new account and develop a payment plan for the customer so they could still pay their rent on time. He demonstrated true problem-solving, putting the customer first.
A word from our CEO
Anabel Hoult, Which? Chief Executive, said:
‘The Which? Awards are here to help people make smarter choices by shining a light on those businesses that are putting consumers first. This has been especially pertinent this year given the significant impact COVID-19 has had on consumers.
‘Supermarkets in particular have experienced incredibly turbulent times, first with a surge in demand for key items and then followed by a greater demand for delivery slots, especially for elderly and vulnerable customers, or those required to self-isolate.
‘The way in which Waitrose has risen to the challenge, resulting in overwhelmingly positive feedback from consumers, is why we’re pleased to name them Which? Best Supermarket 2020.
‘I’d like to congratulate all of the winners and thank them for their commitment to delivering great services and products for UK consumers.’
How we select Which? award winners
Like our product testing and investigations, the Which? Awards are completely independent. Brands can’t nominate themselves for an award or influence our choice of winners.
To select the winning brands, an expert panel of judges takes into account everything from customer service and value for money to innovation and breadth of offering. This includes the results of our product tests, investigations and satisfaction surveys.