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Best Apple deals for April 2026
From scouring Black Friday offers to polishing personalised gift guides, Faith has spent three years at Which? curating shopping and deals advice.
Big price drops on Apple products are rare, but we've searched the April sales to find you the best deals on MacBooks, Apple watches, AirPods, AirTags, iPads and iPhones.
Each month, our experts sort through reams of bargains to find products that have performed well in our independent tests and have a genuine discount.
Best April Apple deals
The following Apple offers are the best we've seen across a variety of retailers. We've included prices from a range choice of shops so you can compare.
What makes Which? deals different?
Retailers sometimes use misleading ‘was’ and ‘before’ prices to claim their deals are good. Media sites and artificial intelligence (AI) promote deals from retailers – but do they always check them first? We don’t just take retailers’ word for it, we track actual market prices over six months. We share cheapest and average calculations and evaluate products against strict performance benchmarks. So you get good quality at honest prices.
*References to ‘average price' and 'cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.
Jump straight to the deals:
AirPods | iPads | iPhones | MacBooks | Apple accessories
Best AirPods deals
Apple AirPods Pro (2nd Generation)
Average price in the past six months: £216.58
Cheapest price in the past six months: £160
Pick these up from Argos (£169) or keep an eye on stock below:
- In-ear truly wireless earbuds
- Active noise cancelling
- Built-in touch controls
We like: Plenty of eartip sizes
We don’t like: Compatibility issues with Android
Apple’s flagship headphones feature a redesigned MagSafe charging case with Qi wireless charging support. They are powered by a new internal chip that Apple claims has better sound than the previous generation AirPods Pro.
Touch controls on the stems let you control the active noise cancelling, volume, and change tracks. Each earbud and the case has IPX4 water and sweat resistant – meaning they can handle splashes.
Read our Apple Airpods Pro (2nd Gen) review.
Best iPad deals
11-inch Apple iPad (2025)
Average price in the past six months: £344
Cheapest price in the past six months: £284*
- 10.9-inch screen
- 6GB Ram
- 128GB of storage
We like: Cheapest iPad since 2022
We didn't like: No Apple Intelligence
The 2025 iPad (2025) is sure to tempt Apple fans, launching at almost half the price of an iPad Air and £170 less than the iPad mini.
It has a 10.9-inch screen with 2,360 x 1,640-pixel resolution. It runs on the A16 Bionic chip, which is the same processor found in the iPhone 15.
It has a sleek finish and comes in four colours: blue, pink, silver or yellow. It doesn’t come with Apple Intelligence, though, which is Apple’s latest software features powered by AI.
Get all the information you need about this iPad with our Apple 11-inch iPad (2025) review.
iPad mini 2024
Average price in the past six months: £513
Cheapest price in the past six months: £430*
- 8.3-inch screen
- 8GB Ram
- 128GB of storage
We like: Unbeatable portability
We didn't like: The speakers could be better, based on our tests
This deal isn't a huge discount, but reductions can be scarce with Apple, and this is the best offer we could find available on iPads right now. As the smallest tablet in Apple's range, with an 8.3-inch display, the iPad mini is designed for those who would prefer to have a more compact tablet that's easy to carry on the go.
Even though it is smaller than its siblings, the mini still packs the core iPadOS experience. Thanks to the most recent iPadOS 26 update, this now features windowed app multitasking.
Budding artists will be pleased to know that the iPad Mini is compatible with the Apple Pencil, although the stylus could just as easily be used for taking down some handwritten notes in a meeting or lecture.
Curious to know more about this portable tablet? Head on over to our iPad mini 2024 review.
Find more bargains in our round-up of the best iPad deals.
Best MacBook deals
Apple MacBook Neo
Average price in the past six months: £599
Cheapest price in the past six months: £570
- Apple A18 Pro processor
- 16GB Ram
- 512GB storage
We like: Affordable for a MacBook
We don’t like: Very limited on ports
The MacBook Neo is Apple's ground-breaking new laptop. Usually, you'd pay a premium for an Apple MacBook, but the Neo is pitched at a more affordable, mid-range price. Available to buy since March, it's surprising to see it already on offer – although it's not a huge drop in price.
It has an A18 Pro processor (first used in the iPhone 16 Pro), a 13-inch screen and a premium aluminium chassis. It does only have two USB-C ports (get an adaptor if you want more) and lacks the backlit keyboard of other MacBooks – which may not bother you.
Eager to find out if Apple's affordable laptop is right for you? Read our full MacBook Neo review.
Apple 13-inch MacBook Air M5
Average price in the past six months: £1,087
Cheapest price in the past six months: £993*
You can buy the new Apple MacBook Air M5 from Amazon for £999, which is £100 less than its recommended retail price.
- Apple M5 processor
- 16GB Ram
- 512GB storage
We like: Gorgeous display
We don’t like: Still lacking in ports
Even though the MacBook Neo is now on the scene, for those who want a true high-end Apple laptop but with a flagship-level chipset inside, the new MacBook Air M5 is easily the go-to option right now.
It also has double the base storage and Ram of the Neo. Throw in a vibrant display that's also great for entertainment, and there's a lot to like about Apple's new MacBook Air.
Want to find out more about this slimline workstation? Read our full MacBook Air M5 review.
Apple MacBook Air M4 deals
- If you're happy to go with an older model, the 15-inch version of the MacBook Air M4 is also available for a reduced price now. SQUIRREL_TEXT_50020085
Best iPhone deals
Apple iPhone Air
Average price in the past six months: £950
Cheapest price in the past six months: £799*
- 6.5-inch (2,763 x 1,260 pixels) Super Retina XDR display
- Upgraded front-facing selfie camera
- Estimated minimum of six years of security updates from launch
We like: Stunningly thin and light design
We don’t like: eSim-only
The iPhone Air focuses on a thin and light design above all else – it's the slimmest iPhone ever, measuring a mere 5.6mm thick and weighing just 165g. Despite its delicate profile, it feels reassuringly solid thanks to a strong titanium frame and new ‘Ceramic Shield 2’ glass. It's available in blue, gold, white and black.
It’s powered by the new A19 Pro chip and a generous 12GB of Ram, giving it a noticeable speed boost over last year's models. Storage options are plentiful, starting at 256GB and going up to 1TB. But to achieve its slim frame, Apple has made this an eSim-only phone – you'll need to contact your provider to see if you can convert it to a digital Sim.
Has Apple compromised on camera or battery functions to deliver this slender phone? Our Apple iPhone Air review reveals all.
Apple iPhone 16
Average price in the past six months: £685
Cheapest price in the past six months: £584*
- 6.1-inch (2,556 x 1,179 pixels) Super Retina XDR display with Dynamic Island
- New dedicated Camera Control button
- Estimated minimum of seven years of security updates from launch
We like: Boosted A18 performance, new camera controls and modes
We don’t like: Still uses a 60Hz refresh rate display
The Apple iPhone 16 from 2024 set a new standard at the time. Its screen is bright and sharp, and it finally gets the Dynamic Island previously reserved for Pro models. Under the hood, the new A18 chip speeds things up. Backed by a powerful 5-core GPU and 8GB of memory, it aims to make games run smoothly and apps load without a stutter. There's a main 48Mp camera, and the front-facing camera keeps its sharp autofocus for great selfies.
A new dedicated Camera Control button is a welcome addition for photographers, making it easier to line up shots. It also unlocks extra modes like macro photography (now standard) for getting super close to your subject.
Compare iPhone 16 contract deals, or see if it's worth it in our iPhone 16 review.
- The iPhone 16 Plus has also seen a big price drop, down from its original price of £899 to £689 at Laptops Direct
- The more affordable iPhone 16e is now going for even less. Originally £599, the phone is now listed for £499 at Lebara
- Going back a generation, the iPhone 15 is now just a fraction of what it originally sold for. Right now you can get it for £529 at Appliances Direct
Read our dedicated guide to the best Apple iPhone deals for more expert picks.
Best Apple Watch deals
Apple Watch Series 11
Average price in the past six months: £387
Cheapest price in the past six months: £329*
- 46mm model
- OLED display (496 x 416 pixels)
- GPS
We like: Long list of smart features
We don’t like: Can’t be connected to an Android phone.
Apple’s flagship smartwatch for 2025 has a digital crown on the side that you press to wake up the device and flick through apps. There is a side button too, which prompts actions such as opening Apple Pay or the SOS function.
It has all the Apple Watch features from previous series, such as sleep tracking, crash detection and menstrual tracking. It has an official water resistance rating of 50 metres.
Read our Apple Watch Series 11 review.
Best Apple accessories deals
Apple AirTag (four-pack)
Average price in the past six months: £117.94
Cheapest price in the past six months: £59*
- Works with FindMy
- Simple to set up
- Sleek design
Sick of losing your keys, wallet or even your luggage whenever it’s checked in at the airport? If so, it might be time to add an AirTag to your list of Apple devices, as it can help you keep tabs on your most treasured items from afar.
While you can buy one AirTag at a time, the four-pack presents a better value option (especially while it’s on offer) as it means you can keep track of multiple items as needed, without having to constantly swap out the AirTag they’re paired with.
To see what the AirTag is up against, check out our round-up of the best Bluetooth trackers.
Is Apple a good brand?
Adam Speight, Which? phones expert, says:
"Apple products have some world-leading specifications and high prices to match. Finding a decent discount on its popular products can be tricky but not impossible.
"One of the best ways is to pick a slightly older version of the device you're interested in. With Apple usually supporting devices with important updates for a number of years (six for phones and tablets, and at least seven for MacBooks), you'll be able to keep an older model for a while too. You'll likely be getting a good deal if it's 20% off the launch price."
How Which? can help you find the best Apple deals
Finding good discounts on Apple products can be tricky. Unlike other tech brands, it tends to offer fairly meagre discounts, especially on newer models.
However, Apple offers good support for its product range – iPhones, for example, typically offer the longest support periods, which may be in excess of six years.
As such, the best deals on Apple products can be on predecessors to the current range. Check our reviews of Apple products, listed below, to see how they fare in our tough tests.
Apple iPhone reviews | Apple iPad reviews | Apple MacBook reviews | Apple Watch reviews | Apple AirPod reviews
How to get an even better deal on Apple tech
Even when Apple products are discounted, they can still be some of the most expensive tech products on the market.
You might be able to save hundreds of pounds more if you buy a refurbished or second-hand device, but it's important to know what to expect when you buy.
Read more advice on refurbished or second-hand devices here:
- How to buy a refurbished iPad – where to buy and which model to opt for.
- How to buy a refurbished laptop – refurbished vs second-hand and how to spot a deal.
- How to make big savings on a second-hand phone – maximise savings in the sales.
- Guide to buying a second-hand phone – everything you need to know to shop smart.
How to recycle your old Apple tech
If you're upgrading from an older Apple product, you might be wondering what to do with the old one.
If your product is eligible, Apple will trade it in for credit against your next purchase. Visit Apple's trade in page to see if your device is eligible.
Electronics, particularly devices with batteries (such as mobile phones) should not be disposed of in your general household waste or kerbside recycling.
See all our expert advice on how to recycle a mobile phone and how to recycle electrical items.
