Best Apple deals for December 2025

Big price drops on Apple products are rare, but we've searched the December sales to find you the best deals on MacBooks, Apple watches, AirPods, AirTags, iPads and iPhones.

Each month, our experts sort through reams of bargains to find products that have performed well in our independent tests and have a genuine discount.

Best December Apple deals

The following Apple offers are the best we've seen across a variety of retailers. We've included prices from a range choice of shops so you can compare.

* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Jump straight to the deals:

 AirPods | Apple Watches | iPads | iPhones | MacBooks

 Best AirPods deals

Beats Powerbeats Pro 2

Average price in the past six months: £216.05
Cheapest price in the past six months: £169

• In-ear headphones
• IPX4 water and sweat resistant
• Active noise-cancellation

We like: Heart-rate monitor built into the headphone bud

We don't like: Ear hook design won't be for everyone

A pair of wireless earbuds with ear hooks to keep them securely in place, Apple's Beats Powerbeats Pro 2 could be worth considering for workouts. They're water and sweat-resistant, so should endure a heavy gym session, and there's even a heart rate monitor built in to give you real-time readings on your phone. 

Active noise cancelling will help you stay focused, without distractions from the outside world, and they come with a charging case featuring Qi wireless charging. 

Read our Beats Powerbeats Pro 2 review.

Apple AirPods Pro (2nd Generation)

Average price in the past six months: £216.58
Cheapest price in the past six months: £169

Buy the Apple AirPods Pro (2nd Generation) from Argos for £169 or compare prices from other retailers below:

• In-ear truly wireless earbuds
• Active noise cancelling
• Built-in touch controls

We like: Plenty of eartip sizes

We don’t like: Compatibility issues with Android

Apple’s flagship headphones feature a redesigned MagSafe charging case with Qi wireless charging support. They are powered by a new internal chip that Apple claims has better sound than the previous generation AirPods Pro.

Touch controls on the stems let you control the active noise cancelling, volume, and change tracks. Each earbud and the case has IPX4 water and sweat resistant – meaning they can handle splashes.

Read our Apple Airpods Pro (2nd Gen) review.

Best Apple Watch deals

Apple Watch Series 10

Average price in the past six months: £333.32
Cheapest price in the past six months: £269*

• 46mm model
• OLED display (496 x 416 pixels)
• GPS

We like: Long list of smart features

We don’t like: Can’t be connected to an Android phone.

Apple’s flagship smartwatch for 2024 has a digital crown on the side that you press to wake up the device and flick through apps. There is a side button too, which prompts actions such as opening Apple Pay or the SOS function.

It has all the Apple Watch features from previous series, such as sleep tracking, crash detection and menstrual tracking. It has an official water resistance rating of 50 metres.

Read our Apple Watch Series 10 review.

 Best iPad deals

Apple iPad Air (2025)

Average price in the past six months: £594
Cheapest price in the past six months: £499*

• 11-inch and 13-inch versions
• Starts at 8GB Ram and 128GB storage
• M3 processor

We like: Upgraded processor

We didn't like: Processor aside, not the biggest upgrade

Sporting the powerful M3 chipset, the iPad Air has never been more powerful. The Air sits in the mid-range of tablets. Unless you're an absolute power-user who absolutely needs the souped-up iPad Pro, you will find this a more than capable tablet for your needs.

The Air comes with Apple Intelligence (AI). So if you don't need this, consider saving some money and getting the cheaper, standard iPad instead.

Read our Apple 11-inch iPad Air (2025) review to see our verdict.

• If you need more storage (and a larger display), you can buy the 256GB 13-inch iPad Air from Amazon for £799(cheapest price: £799, average price: £839.93).

iPad Mini 2024

Average price in the past six months: £484
Cheapest price in the past six months: £429*

• 8.3-inch screen
• 1,488 x 2,266-pixel resolution
• Works with Apple Pencil

We like: Unbeatable portability

We didn't like: The speakers could be better

As the smallest tablet in Apple's range with an 8.3-inch display, the iPad Mini is designed for those who would prefer to have a more compact tablet that's easy to carry on the go.

Even though it is a smaller device, the iPad Mini still packs the core iPadOS experience which, thanks to the most recent iPadOS 26 update, now features windowed app multitasking. It has 8GB Ram and 128GB storage.

Budding artists will be pleased to know that the iPad Mini is compatible with the Apple Pencil, although the stylus could just as easily be used for taking down some handwritten notes in a meeting or lecture.

Curious to know more about this portable tablet? Head on over to our iPad Mini 2024 review.

Find more bargains in our round-up of the best iPad deals.

Best MacBook deals

Apple MacBook Air 13-inch (2022, M2)

Average price in the past six months: £852
Cheapest price in the past six months: £699*

Available for £699 from John Lewis and Currys

• Apple M2 processor
• 8GB Ram
• 256GB SSD

We like: Quiet when working hard

We don't like: Battery not as good as predecessor

This 2022-generation MacBook has a 13.6-inch Liquid Retina display and a processor with eight cores, four of which are high-speed and four of which handle lightweight tasks in the background. At 1.22kg and 1.13cm thick, it makes a great portable companion to join you on your travels.

There's the choice of four finishes: midnight, space grey, silver and starlight.

To find out more about what it's like to use, read our full Apple MacBook Air 13-inch (2022, M2) review.

Apple 13-inch MacBook Air M4

Average price in the past six months: £936
Cheapest price in the past six months: £799*

• Apple M4 Pro processor
• 16GB Ram 
• 256GB storage

We like: Fast and responsive

We don’t like: Low on ports - two Thunderbolt USB-C and a 3.5mm jack

This 13.6-inch laptop from Apple (there’s also a 15.3-inch larger version) is its thinnest, lightest MacBook (hence the ‘Air’ in its name). 

The 256GB of storage feels stingy for the price. But it's good to see 16GB of Ram, as opposed to the 8GB we used to previously see on base models, and that powerful M4 processor.

To find out if this MacBook is the one for you, see our expert Apple 13-inch MacBook Air M4 review.

Apple 14-inch MacBook Pro M5

Average price in the past six months: £1,591
Cheapest price in the past six months: £1,449*

• Apple M5 processor
• 16GB Ram 
• 512GB storage

We like: Lightning-fast processor

We don’t like: No full-sized USB ports or face scanner

This 14-inch laptop from Apple was released in October and is getting a discount for the first time thanks to online retailer Box.

It has a powerful Apple M5 processor, 16GB of Ram and a 512GB SSD. There are three USB-C ports (super-high-speed Thunderbolt 4 data transfer format), an HDMI port, SD card reader and 3.5mm headphone/microphone jack. It also has a MagSafe 3 charging port and a fingerprint reader for swift, secure login.

It weighs 1.54kg - this is heavy for a 14-inch laptop, but is due in part to its all-metal aluminium body and glass screen.

To find out whether this laptop is worth your money, see our expert Apple MacBook Pro M5 review.

Another 14-inch Apple MacBook Pro deal to consider

• Last year's Apple MacBook Pro M4 doesn't have onboard AI capabilities, but it's practically the same as this 2025 version - and it's cheaper at £1,380 from Laptops Direct.

Apple MacBook Pro 16-inch (M4, late 2024)

Average price in the past six months: £2,358
Cheapest price in the past six months: £2,150*

• Apple M4 Pro processor
• 24GB Ram 
• 512GB storage

We like: Great webcam

We don’t like: Upgrades are expensive

This new 16-inch laptop from Apple has three USB-C ports, which work with the super-high-speed Thunderbolt 4 data transfer format. There's also an HDMI port, SD card reader and a 3.5mm headphone/microphone jack. It has a fingerprint reader for swift, secure login, but no face scanner. 

It's a top-of-the-range model, but very expensive. It's currently at the cheapest price we've seen in the past six months.

So is it worth shelling out for? Our Apple MacBook Pro 16-inch (M4, late 2024) review has the answer. 

Definitely know you want a MacBook? Pick the right model for your needs and budget – see our expert guide to the best MacBooks.

 Best iPhone deals

Apple iPhone 16

Average price in the past six months: £693.80
Cheapest price in the past six months: £599.00*

• 6.1-inch (2,556 x 1,179 pixels) Super Retina XDR display with Dynamic Island
• New dedicated Camera Control button
• Estimated minimum of seven years of security updates from launch

We like: Boosted A18 performance , new camera controls and modes

We don’t like: Still uses a 60Hz refresh rate display

The Apple iPhone 16 from 2024 set a new standard at the time. Its screen is bright and sharp, and it finally gets the Dynamic Island previously reserved for Pro models. Under the hood, the new A18 chip speeds things up. Backed by a powerful 5-core GPU and 8GB of memory, it aims to make games run smoothly and apps load without a stutter. There's a main 48MP camera, and the front-facing camera keeps its sharp autofocus for great selfies.

It comes in five different colours (Black, White, Pink, Teal, and Ultramarine) and with 128GB, 256GB or 512GB of memory. A new dedicated Camera Control button is a welcome addition for photographers, making it easier to line up shots. It also unlocks extra modes like macro photography (now standard) for getting super close to your subject.

Compare iPhone 16 contract deals, or see if it's worth it in our iPhone 16 review.

• The iPhone 16 Plus has also seen a price drop thanks to Laptops Direct, which is now selling the larger handset for £719, down from its original price of £899.
• Going back a generation, the iPhone 15 is now just a fraction of what it originally sold for. Right now you can get it for £529 over at Appliances Direct.

Apple iPhone 14

Average price in the past six months: £524
Cheapest price in the past six months: £446*

• 6.1-inch (2,532 x 1,170 pixels) Super Retina XDR display
• Dual-camera system with a larger sensor
• Estimated minimum of six years of security updates from launch

We like: Camera upgrades

We don’t like: No Dynamic Island notch on the display

The Apple iPhone 14 from 2022 has dropped in price at a number of retailers. It's the standard model in the 14 range and the cheapest, but it has a number of premium perks. The processor – called the A15 Bionic chip – is the same as in the iPhone 13, but it received an upgraded five-core GPU and 6GB of memory. The front-facing camera has powerful autofocus, making it smarter at focusing in pictures.

It comes in five different colours and with 128GB, 256GB or 512GB of memory. Cinematic mode records in 4K, but the cameras aren't as advanced as on the iPhone 14 Pro.

To find out if it lives up to expectations, check out our iPhone 14 review.

Find more bargains in our round-up of the best iPhone deals.

Best Apple accessories deals

Apple AirTag (four-pack)

Average price in the past six months: £117.94
Cheapest price in the past six months: £74*

• Works with FindMy
• Simple to set up
• Sleek design

Sick of losing your keys, wallet or even your luggage whenever it’s checked in at the airport? If so, it might be time to add an AirTag to your list of Apple devices, as it can help you keep tabs on your most treasured items from afar.

While you can buy one AirTag at a time, the four-pack presents a better value option (especially while it’s on offer) as it means you can keep track of multiple items as needed, without having to constantly swap out the AirTag they’re paired with.

To see what the AirTag is up against, check out our round-up of the best Bluetooth trackers.

Is Apple a good brand?

Adam Speight, Which? phones expert, says:

"Apple products have some world-leading specifications and high prices to match. Finding a decent discount on its popular products can be tricky but not impossible. 

"One of the best ways is to pick a slightly older version of the device you're interested in. With Apple usually supporting devices with important updates for a number of years (six for phones and tablets, and at least seven for MacBooks), you'll be able to keep an older model for a while too. You'll likely be getting a good deal if it's 20% off the launch price."

How Which? can help you find the best Apple deals

Finding good discounts on Apple products can be tricky. Unlike other tech brands, it tends to offer fairly meagre discounts, especially on newer models.

However, Apple offers good support for its product range – iPhones, for example, typically offer the longest support periods, which may be in excess of six years.

As such, the best deals on Apple products can be on predecessors to the current range. Check our reviews of Apple products, listed below, to see how they fare in our tough tests. 

Apple iPhone reviews | Apple iPad reviews | Apple MacBook reviews | Apple Watch reviews | Apple AirPod reviews

How to get an even better deal on Apple tech

Even when Apple products are discounted, they can still be some of the most expensive tech products on the market.

You might be able to save hundreds of pounds more if you buy a refurbished or second-hand device, but it's important to know what to expect when you buy.

Read more advice on refurbished or second-hand devices here:

• How to buy a refurbished iPad – where to buy and which model to opt for.
• How to buy a refurbished laptop – refurbished vs second-hand and how to spot a deal.
• How to make big savings on a second-hand phone – maximise savings in the sales.
• Guide to buying a second-hand phone – everything you need to know to shop smart.

How to recycle your old Apple tech

If you're upgrading from an older Apple product, you might be wondering what to do with the old one.

If your product is eligible, Apple will trade it in for credit against your next purchase. Visit Apple's trade in page to see if your device is eligible.

Electronics, particularly devices with batteries (such as mobile phones) should not be disposed of in your general household waste or kerbside recycling.

See all our expert advice on how to recycle a mobile phone and how to recycle electrical items.