Consumers think they're among the least likely groups to be represented at trade deal negotiations, Which? research has found.
Government priorities, business interests and workforce issues are expected to take precedence over consumer concerns, the survey of 2,269 UK adults carried out last year found.
One in five of those surveyed were worried that consumers won't be represented at all.
Here we explain why it's so vital trade deals deliver for consumers - protecting rights and standards, whilst delivering new tangible benefits.
Any big changes will be the result of trade negotiations, both with the EU and other countries such as the US, which will begin later this year.
The UK is in the unusual position of being able to design a trade policy from scratch. But consumers may struggle to participate in influencing that new policy, with 70% of those we surveyed saying they don't feel knowledgeable about how the UK trades with other countries.
It's not that consumers don't care, however: we've found that people hold strong opinions on many issues, such as food.
93% of those we surveyed said it's important that UK food standards are maintained after Brexit, with serious concerns over growth hormones in beef and chlorinated chicken.
That said, we found that consumers anticipate positive outcomes from trade deals, particularly those outside the EU and we are keen that these opportunities are seized by Government.
Our paper outlines what new benefits could be sought for consumers in areas like travel and cross border shopping.
For any trade deal to be consumer-friendly, we believe it should pass four key tests:
Beyond these tests, the government can make changes to make sure consumers are heard.
A 'consumer chapter' should be included in any trade deals, which would recognise the rights of each country to maintain existing levels of consumer protection.
All agreements should also include a 'floor' below which consumer rights will not be permitted to fall, with provisions to enhance these rights.
Which? is a member of the government's Strategic Trade Advisory Group, which brings together experts to advise ministers on trade policy. We're also working with other consumer organisations across Europe.