Press release
Aisle be damned - Which? reveals which of Britain’s favourite branded foods have gone up the most
5 min read
Sue Davies, Which? Head of Food Policy, said: "Our research shows the shocking rate of inflation on some of the nation's favourite branded foods, which is much higher than the national average and highlights why it is so important for retailers to provide people with a choice of product ranges. "Supermarkets must ensure budget lines for healthy and affordable essential items are widely available across their stores including smaller convenience stores. Promotions should be targeted at those most in need and people supported so they can easily compare the price of products to get the best value."
ENDS
Notes to editors:
Which? cost of living campaign Millions of families are skipping meals to survive the cost of living crisis. With the price of essential products soaring, supermarkets have a crucial role to play to help us all. As part of Which?'s AFFORDABLE FOOD FOR ALL campaign, Which? is calling on supermarkets to commit to clear pricing, better access to budget ranges that enable healthy choices and more offers for those who need them most. Find out more about our research and . Our petition can be found here: https://campaigns.which.co.uk/affordable-food/
Research
- Which? conducted an analysis on 79 branded products including big names such as Dolmio and Lurpak, available across Asda, Morrisons, Ocado, Sainsbury's, Tesco, Waitrose (Sept 21 to Oct 20 in both 2020 and 2022). The products from Which?'s regular analysis of food prices were chosen as they could be matched between both time periods.
- Aldi and Lidl were not included in the study as they did not have enough comparable items.
- All the data includes discounts but not multi buys or loyalty offers
- *15% inflation refers to the latest figures from Kantar Worldpanel which reported earlier this month that grocery prices were 14.7% higher than a year ago in October.
30 BRANDED PRODUCTS WITH THE BIGGEST PRICE HIKES
Parent Product Name | Average price rise in percentages |
Heinz Tomato Ketchup Sauce - Top Down 460g | 53% |
Dolmio Lasagne Sauce 470g | 47% |
Heinz Classic Cream Of Chicken Soup 400g | 46% |
Dolmio Bolognese Original Pasta Sauce 500g | 46% |
Anchor Spreadable Butter Tub 500g | 45% |
Heinz Cream Of Tomato Soup 400g | 44% |
Colman's Classic Mint Sauce 165g | 44% |
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About Which? Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We're the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we're not for profit and all for making consumers more powerful. The information in this press release is for editorial use by journalists and media outlets only. Any business seeking to reproduce information in this release should contact the Which? Endorsement Scheme team at endorsementscheme@which.co.uk.