Press release
Brands offering value-for-money recognised at this year’s Which? Awards
5 min read
- Starling Bank was awarded Banking Brand of the Year for the second year in a row, which was the first challenger bank to break through at the awards for areas including its great customer service.
- NFU Mutual scooped Insurance Brand of the Year in recognition of its exemplary service, demonstrated by its customer service and claims scores.
- Richer Sounds, a regular at the Which? Awards was named as Retailer of the Year for its consistently high customer scores, excellent value for money and generous product guarantees.
- Kia came out on top in the Car Brand of the Year category, commended for its value for money with a diverse and affordable range of models.
- Returning winner LG scooped Home Entertainment Brand of the Year for its consistently high quality products.
- Kenwood was awarded Small Kitchen Appliance Brand of the Year due to the number of Best Buy products and high average test scores across the board.
- And finally Samsung scooped Large Kitchen Appliance Brand of the Year going to Samsung, for its reliability.
Which? Chief Executive, Anabel Hoult said: "Each year we select and recognise those companies that consistently get it right for their customers, and this year that Which? endorsement is proving to be more powerful than ever. "We know that in the current climate consumers want help to make sure they get the best value possible out of every pound they spend, so value for money was a key consideration when judging these awards. "Congratulations to all this year's winners, your products and services serve as a benchmark in your categories and demonstrate you are working to make things better for consumers." This year also saw the launch of the first ever Which? Sustainability Champion honorary award, which has been established to recognise a specific project or initiative to improve sustainability by a brand. Scooping this accolade was Exodus Travels, with its impactful sustainability initiatives and clear future commitments for sustainable travel. It is one of the few providers to start publishing the carbon footprint of its holidays in order to measure and reduce its impact (pledging to halve its footprint by 2030). It is also rewilding 100 square metres per passenger as well as offsetting all trip emissions. To further reinforce this commitment, Exodus Travels is in the process of expanding its rail booking service across its most popular European destinations, in effect giving customers a "no fly" transport option for their holidays. The company has also introduced over 40 walking and cycling itineraries across the UK. Since 2007, Which? has awarded more than 150 companies from a range of different sectors.
ENDS
Notes to editors: Full list of categories, winners and shortlist below.
Category | 2022 Winner | 2022 Shortlist | 2021's winner |
Which? banking brand of the year | Starling Bank | Coventry Building Society, Nationwide, Starling Bank | Starling Bank |
Which? insurance brand of the year | NFU Mutual | LV=, NFU Mutual, Saga | LV= |
Which? travel brand of the year | Jet2 | Exodus Travels, Inn Travel, Jet2, Premier Inn | National Trust Holidays |
Which? retailer of the year | Richer Sounds | John Lewis, Richer Sounds, Seasalt, Skechers | Richer Sounds |
Which? utilities brand of the year | Tesco Mobile | Octopus Energy, Plusnet Mobile, SMARTY, Tesco Mobile, Zen Internet | Tesco Mobile |
Which? car brand of the year | Kia | Honda, Kia, Lexus, Polestar, Toyota | Toyota |
Which? home technology brand of the year | Samsung | Apple, Canon, Dell, Samsung, Xiomi | Apple |
About Which? Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We're the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we're not for profit and all for making consumers more powerful. The information in this press release is for editorial use by journalists and media outlets only. Any business seeking to reproduce information in this release should contact the Which? Endorsement Scheme team at endorsementscheme@which.co.uk.