Press statement

Which? responds as ICO publishes new data guidance for smart product manufacturers

2 min read
Press Team

Andy Laughlin, Which? Tech Expert, said: 

"Previous Which? investigations have exposed how smart devices are harvesting our information, often without us being fully aware, and transmitting it to servers all around the world. 

"Whether it's an air fryer that wants to know your exact location, or a smartwatch app that listens while you sleep, it's clear that some companies have been pushing the boundaries of what's acceptable on privacy.

"ICO's much-needed guidance marks an important first step towards ensuring consumers can have confidence when buying smart products for their home - but this must be backed by effective enforcement, including against companies that operate abroad.”

 

-ENDS-

 

Notes to editors

·  Read more about Which?'s recent investigation into 'smart' household items collecting excessive data here.

How consumers can guard their data privacy

·  Check privacy information: We’re all in a rush, but it’s worth reviewing any data collection information on the app store listing, including the permissions an app will request. The Google Play store has this in a ‘Data Safety’ section, while Apple’s App Store has it in ‘App Privacy’.  

·  Read the privacy policy: You can find it either on the app store listing or company’s website. If you don’t want to read the whole thing (who can blame you) then focus on the sections on data collection and sharing. You can also find useful information on how to delete your data.

·  Limit or revoke permissions: In Apple iOS and Google Android, you can control what apps can access your data. Head to settings, and then Apps and Permissions to see what each app can access. Limit or revoke entirely, but the latter could block some app features. 

·  Use the settings: It’s always worth checking what additional app privacy controls you get. You can often limit some data tracking, revoke consent to certain aspects and lock down your account to some data sharing. This could help you continue to use the service more privately.  

·  Delete: If you aren’t sure about an app, delete it. Check the settings or privacy policy for how. And make sure all your account data is deleted, too. Periodically check unused apps on your phone, and delete them. Don’t give them your data for nothing in return.