Baby Bjorn is a Swedish company that started in 1961. Its head office is located in Stockholm, but the products are available in more than 50 countries around the world.
It's best known for making baby carriers – the first one was launched in 1973 – although it does also make products such as high chairs, bouncers and travel cots, among other things.
These days, Baby Bjorn is the most popular brand of carrier available, beloved by celebrities and 'regular' parents alike.
In a 2018 survey of 951 carrier and sling owners, 16% owned a Baby Bjorn carrier.
Baby Bjorn carriers are structured carriers, which often feature a sturdy waist belt and straps that click together.
They come in a range of patterns and colours, which are usually quite muted – black, grey, or navy.
In the past, there have been questions around the safety of Baby Bjorn carriers, particularly those with a narrow seat area. Some parents were worried the carriers didn’t provide enough support or hold your baby in the correct position, with their legs creating an 'M' shape. They were concerned that this may cause hip problems and put pressure on a baby's genital area.
Hip dysplasia is a hereditary condition where the bones of the hip joint are not aligned correctly, preventing the hip joint from functioning properly. There was concern that inadequate support from baby carriers with narrow seats would leave a baby or toddler’s legs dangling. This could increase the risk of damage to the ball-and-socket joint of the hip, or gradually cause dislocation.
Baby Bjorn has been swift to refute these claims, saying that ‘it’s not possible to cause hip dysplasia by carrying a baby in a baby carrier. If you carry your baby in the right way in the baby carrier, ie facing inwards during the first five months, there’s no need to worry at all.’ According to Baby Bjorn, it works alongside paediatric orthopaedists (who specialise in children’s bones, joints and muscles) to ensure the carriers hold the baby’s hips in the correct position.
Baby Bjorn carriers sit at the upper end of the market in terms of price, with the older versions costing around £70 and the most recent versions, such as the One, costing £135.
It’s possible to buy accessories for Baby Bjorn baby carriers. These include teething pads that you can attach to the carrier straps in case your little one likes to nibble on them, and a bib to protect the upper part of the carrier.
If you’re thinking of buying a Baby Bjorn carrier, you can see which ones we’ve reviewed by checking our table below.
The BabyBjorn Baby Carrier One is the brand's top-of-the-range carrier and its most versatile, with four carrying positions, including a hip-healthy wide-legged position. As one of the most popular baby carrier brands on the market, Baby Bjorn has plenty of fans… and critics. That's why we've put this carrier through a range of ergonomic assessments, safety and durability tests. Find out what those tests discovered by reading our full review.Sign up to reveal score
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Last updated November 2020.
Our reviews answer crucial questions about baby slings and baby carriers:
When we look at durability, we strap the baby carrier to a test dummy, load it with a 15kg baby test dummy, and then jolt it up and down for around 50,000 cycles to check the carrier is secure.
We see how safe the baby carrier is by checking it for choking hazards and trailing cords, and looking at whether the instructions contain all the relevant safety advice.
We also check how comfortable the carrier is for both you and your baby, using ergonomic experts to assess each model. They check how supportive it is for the head, back and spine, and what position it holds your baby’s legs and hips in.
We have a user panel of parents who look at how easy the carrier is to put on, put their baby into and adjust if needed, and whether the instructions that come with the carrier are clear or confusing.
After pulling together the scores for the different test areas, we come up with a final score, which excludes price. A baby carrier needs to score 80% or more to be a Best Buy.
Watch out for fake Baby Bjorn carriers - as it's a popular brand, there’s a higher risk of them being reproduced illegally and sold (usually online).
If you have any questions and would like to contact the manufacturer, you can get in touch via the , email firstname.lastname@example.org, or call 0046 370 83863 (but bear in mind that this is a phone number for its offices in Sweden, so you may be charged international calling fees).
The company's UK postal address is:
Pentax House, South Hill Avenue, South Harrow, HA2 0DU