
Health? or Hype?
Make the right choice with recommendations you can trust, backed by expert testing.
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In this article
There's nothing quite like a dollop of thick, creamy yoghurt. But can supermarket own-label Greek-style yoghurts, at around half the price of big brands, match them for taste and texture?
To find out how they compare, we asked 64 yoghurt fans to blind-taste 12 different Greek-style yoghurts, pitting Yeo Valley and Tims Dairy against cheaper supermarket options.
We've uncovered no less than three brilliant Best Buys, including two Great Value picks.
Read on to see the tastiest tubs on test. Plus, find out if Greek-style yoghurts are a healthy choice, and how they compare on fat and protein content.
How our tests find you the best
Large tasting panel
Our panel of 64 yoghurt fans got through nearly 100 tubs to uncover the best-tasting options.
Statistical analysis
All our results are checked and analysed by our in-house statistical team for accuracy.
In-depth ratings
As well as rating the overall flavour, texture, appearance and aroma, our panel of tasters also scored the creaminess, thickness and sharpness of each yoghurt.
Blind tasting
Tasters were served a scoop of yoghurt in a coded pot. They had no idea which brand they were tasting, and there was strictly no discussion to avoid influencing scores.
Budget yoghurts from Aldi and Lidl tied at the top of the table, matching on both taste and value.
Yeo Valley also earned a Best Buy for its great-tasting yoghurt, though it costs more than double the price.

Price: 95p for 500g (19p per 100g)
Score: 77%
Aldi's Great Value yoghurt was the joint highest-scorer overall, proving you don't need to splash out for a great-tasting tub.
Both the flavour and appearance were well liked. Its texture also impressed, with 80% finding it had the perfect thickness and creaminess.
This product is also available in a 1kg size for £1.49 (15p per 100g), which makes it the joint-cheapest on test alongside Lidl.
Available from Aldi (in-store only).

Price: £1.49 for 1kg (15p per 100g)
Score: 77%
Another fantastic value pick, this high-scoring yoghurt from Lidl impressed across the board.
The majority of tasters liked the strength of flavour, and three quarters were satisfied with the creaminess.
Unlike the other yoghurts we tested, Lidl is only available in a larger 1kg sized tub. So, if you prefer sticking with a smaller size, you might be better off trying one of our other recommended Best Buys.
Available from Lidl (in-store only).

Price: £2.25 for 450g (50p per 100g)
Score: 76%
Big brand Yeo Valley came in just a tad behind the winning tubs.
Our tasters liked the well-balanced flavour and lovely creamy texture.
However, it is pricier than others, costing more than twice as much as most of the supermarket own-label yoghurts we tested.
Yeo Valley is also available in a larger 950g size for £4 (42p per 100g), which works out slightly cheaper if you tend to get through a lot.
Available from Co-op, Sainsbury's, Tesco and Waitrose.
Looking for more expert food and drink recommendations? See our guide to the best olive oil, best ground coffee and best luxury ice cream

Most of the other supermarket Greek-style yoghurts scored similarly overall, though some were less thick and creamy.
Best supermarket food and drink – see the full list of supermarket products that have topped our taste tests
| Greek-style yoghurt | Score | Price per tub | Tub size | Price per 100g | Saturated fat per 100g | Protein per 100g |
|---|---|---|---|---|---|---|
| Best Buy and Great Value:Aldi Brooklea Greek Style Yogurt | 77% | 95p | 500g | 19p | 6.4g | 3.1g |
| Best Buy and Great Value: Lidl Milbona Greek Style Natural Yogurt | 77% | £1.49 | 1kg | 15p | 6.5g | 2.7g |
| Best Buy:Yeo Valley Organic Greek Style Natural Yogurt | 76% | £2.25 | 450g | 50p | 5.5g | 4.5g |
| Sainsbury's Greek Style Natural Yogurt | 74% | £1.15 | 500g | 23p | 5.1g | 4.0g |
| Ocado Greek Style Yoghurt | 73% | £1.15 | 500g | 23p | 5.1g | 4.0g |
| Asda Creamy Greek Style Yogurt | 72% | £1.08 | 500g | 22p | 5.1g | 4.0g |
| Morrisons Greek Style Yogurt | 72% | £1.15 | 500g | 23p | 5.1g | 4.0g |
| Tims Dairy Natural Greek Family Yoghurt | 72% | £2.30 | 500g | 46p | 6.3g | 5.2g |
| Waitrose Essential Natural Greek Style Yogurt | 72% | £1.20 | 500g | 24p | 4.9g | 3.9g |
| Co-op Greek Style Natural Yogurt | 71% | £1.45 | 500g | 29p | 5.1g | 3.9g |
| M&S Greek Style Natural Yogurt | 71% | £1.15 | 500g | 23p | 6.7g | 3.2g |
| Tesco Greek Style Yogurt | 71% | £1.15 | 500g | 23p | 5.1g | 3.7g |

Which? nutrition expert Shefalee Loth said:
'Greek and Greek-style yoghurts tend to be higher in fat and saturated fat than standard natural yoghurts, but these differences are usually small, so don't forgo your Greek yoghurts on concerns around fat.
For most people, the saturated fat in moderate amounts of full-fat dairy doesn't significantly impact heart health risks, as yoghurt isn't really a big source of fat in our diet. That said if you do have high cholesterol, you can opt for low-fat versions and still get all the health benefits.
Traditional Greek yoghurts are typically strained, which removes the liquid whey – this creates a thick texture and concentrates the protein, making it a good protein source. It can contain double the protein of normal yoghurt – but processing techniques may vary with the Greek-style.
Some Greek-style yoghurts contain stabilisers and thickeners (although none in this taste test do). They're added to make the yoghurt thicker when the traditional straining process is skipped. They're not necessarily harmful to health but, if these are included, it's likely the nutritional profile of your yoghurt will be similar to standard yoghurt.
The healthiest option is to choose unflavoured yoghurts that don't contain added sugars, and then add fruit for taste and sweetness.'

Make the right choice with recommendations you can trust, backed by expert testing.
Explore health recommendationsGreek-style yoghurt typically contains the same core starter cultures as other yoghurts, usually Streptococcus thermophilus and Lactobacillus bulgaricus. These cultures ferment the milk and contribute to yoghurt’s characteristic tang and texture. Yoghurt products are generally expected to contain live cultures, although heat-treated products after fermentation are an exception, so check the packaging for words such as 'heat-treated' as this can kill the live cultures.

Authentic Greek yoghurt must be made in Greece with Greek ingredients (because under EU rules, the name means it indicates a country of origin). The yoghurt is strained to remove liquid whey, which produces a thicker texture.
Greek-style yoghurt, on the other hand, can be made anywhere. It tends to be cheaper than real Greek yoghurt.
Greek-style yoghurt may not be quite as thick and usually has a softer 'spoonable' texture. It's a good halfway house between thinner and tangier natural yoghurt, and the thicker and pricier Greek yoghurt, which is why it's such a popular pick (and why we focused on it for testing).

If you're lactose intolerant or following a vegan diet, most supermarkets also have dairy-free yoghurt options.
They can be made from various plant-based ingredients, including soya, oats or coconut. These are some of the most widely available brands:
All the yoghurts were blind-tasted and rated by a panel of 64 people in June 2026 at our specialist test lab.
We recruited a panel of people who buy and eat yoghurt, and who broadly represent the demographic profile of adults in the UK (age range, gender split and more).
The taste test was blind, so our testers didn’t know which brand they were trying. They tasted the yoghurt in a fully randomised order to avoid bias. Each tester had a private tasting booth so they couldn’t discuss what they were tasting or be influenced by others.
The tasters rated the flavour, aroma, appearance, and texture of each yoghurt and told us what they liked and disliked.
The overall score was based on:
These weightings are based on the attributes people ranked as most important when tasting Greek-style yoghurt. All our results are checked and analysed by our in-house statistical team.
Find out more about our editorial independence policy and see behind the scenes of our taste tests to understand more about how we work
Price and availability correct as of July 2026