29th July 2021
Our expert taste tests of supermarket foods and well-known brands have unearthed the tastiest products – from everyday items, such as instant coffee and oven chips, through to luxuries, such as champagne and prosecco.
The results are often surprising. Sometimes supermarket-own labels beat well-known brands. And we've found cheap products that taste better than more expensive rivals, which means you could save money with a simple swap.
We publish the full results of our taste tests in Which? magazine and highlight the best products in this online guide. Our taste tests include: