Our expert taste tests of supermarket foods and well-known brands have unearthed the tastiest products – from everyday items, such as instant coffee and oven chips, through to luxuries, such as champagne and prosecco.
The results are often surprising. Sometimes supermarket-own labels beat well-known brands. And we've found cheap products that taste better than more expensive rivals, which means you could save money with a simple swap.
We publish the full results of our taste tests in Which? magazine and highlight the best products in this online guide. Our taste tests include:
- Best alcohol-free beer
- Best vanilla ice cream
- Best spreadable butter
- Best fish fingers
- Best chocolate digestives
- Best frozen pizza
- Best oven chips
- Best wheat biscuit cereal
- Best everyday instant coffee
- Best champagne
- Best prosecco and sparkling wines
- Best red wine for winter drinking
- Best white wine
- Best sirloin steak
- Best extra virgin olive oil
- Best sparkling rosé
- Best red wine for summer drinking
- Best gin
Which? members can log in now to see our recent taste-test Best Buy winners, plus all our old favourites from bacon to burgers.
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