Best Buy food and drink

Our expert taste tests of supermarket foods and well-known brands have unearthed the tastiest products – from everyday items, such as instant coffee and oven chips, through to luxuries, such as champagne and prosecco.

The results are often surprising. Sometimes supermarket-own labels beat well-known brands. And we've found cheap products that taste better than more expensive rivals, which means you could save money with a simple swap.

We publish the full results of our taste tests in Which? magazine and highlight the best products in this online guide. Our taste tests include:

• Best alcohol-free beer
• Best vanilla ice cream
• Best spreadable butter
• Best fish fingers
• Best chocolate digestives
• Best frozen pizza
• Best oven chips
• Best wheat biscuit cereal
• Best everyday instant coffee
• Best champagne
• Best prosecco and sparkling wines
• Best red wine for winter drinking
• Best white wine
• Best sirloin steak
• Best extra virgin olive oil
• Best sparkling rosé
• Best red wine for summer drinking
• Best gin

Which? members can log in now to see our recent taste-test Best Buy winners, plus all our old favourites from bacon to burgers. 

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