Car brand reviews
Should I buy an Audi?
By Martin Pratt
Article 2 of 24
Audi has carved itself a very successful position as the premium brand in the VW Group portfolio. It's one of the 'big three' German prestige brands, competing with BMW and Mercedes-Benz.
Audi offers an enormous range of cars. Everything from the Audi A1 small hatchback, right up to the Audi Q7 full-size 4x4 and its sporty sibling, the SQ7, and the innovative diesel hybrid, the Q7 e-Tron. In between are big sellers, such as the A3 and larger A4.
To some extent, Audis can be regarded as expensive Volkswagens, since they share much of VW's engineering and underpinnings. But Audi does boast a lot of its own specific innovative technology and superior materials, especially inside the cabin.
Every year, we survey thousands of car owners so we can reveal the most reliable car brands. Keep reading to find out if you can trust Audi cars.
Every car we review is subjected to hundreds of tests in our lab and on the road. Find out how Audi cars performed - see our full Audi car reviews.
Audi and dieselgate
The sharing of engines with VW means that Audi has been affected by the ‘dieselgate’ scandal.
Certain diesel-powered Audis built between 2009 and 2015 may be more polluting than official figures suggest and may be subject to recall.
Read our guide to air pollution and car emissions to find out which cars are the most polluting in our tough tests.
How reliable are Audi cars?
Audi cars are reliable - or so the company's reputation would have you believe. But does the reality live up to the expectation?
Every year, we run an annual car survey where tens of thousands of people tell us about their current car and how reliable it is. Based on feedback from current Audi owners, we have reliability data for new cars aged up to three years old, and also cars aged between three and eight years old.
Which? members can login and use the table below to find out just how reliable Audi cars really are. Not yet a Which? member? Join Which? to unlock all of our reliability ratings and our online reviews.
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Find out how Audi's reliability compares to its rivals - check our car brand reliability tool.
How much do Audi cars cost?
Audis are marketed as premium cars, so it's no surprise to find that they are priced very much at the top end of the mainstream market.
It's often the desirable optional extras that really push Audi prices up - just ticking a few boxes will see your bank balance become much lighter.
Audis tend to hold their value well.
Audis tend to hold their value well, which can be good news for running costs as it means you lose less money over time. However, as with a new Audi, buying a second-hand one can be quite expensive.
Choosing the best Audi car
Most people choosing an Audi put quality high on their shopping list - and there's not a single model in the range where you'll feel short-changed in terms of fit, finish and quality of materials.
It's in the larger car classes that Audi really shines, showing off its innovative technology and opulent fittings. The Audi A4 saloon and Audi A4 Avant estate are perhaps the true heartland of Audi, with the Audi A6 (including the A6 Avant) and Audi A8 offering cutting-edge luxury.
It's even got a couple of sports cars, the Audi TT and R8, as well as ‘RS’ branded performance models like the RS3, RS4 and RS6.
Like VW, Audi is pursuing hybrid power (which it calls ‘e-tron’), including the A3 e-tron and Audi Q7 e-tron.
Now you know a bit more about Audi, find out whether its cars are right for you. Take a look at all of our new and used car reviews.