Aldi review

Discount supermarket Aldi has become known for its value for money and eclectic range of Specialbuys. 

But how is it for product freshness, overall quality and customer service?

In the annual Which? supermarkets survey, more than 400 Aldi customers rated the retailer on everything from queuing time to product range and value for money. 

This enabled us to work out a customer score as well as star ratings for individual categories.

Are Aldi supermarkets any good?

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Is Aldi's click and collect service any good?

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• Join Which? for instant access to Aldi's results plus all our online reviews.
• Which? members can log in to unlock the table below and reveal the ratings.

How safe are Aldi stores in the pandemic?

When we surveyed shoppers in October 2020, 73% said that Aldi's in-store Covid-19 measures were good or excellent. To find out how that compares with the other supermarkets in our survey, see our guide to the UK's best and worst supermarkets.

At the time of publishing this page (February 2022), there are hand sanitisers and cleaning stations for baskets and trolleys in all Aldi stores.

When you order shopping via click and collect, your bagged order is brought outside to you when you've arrived at the collection point so you can avoid going into the shop if you don't want to.

Aldi in the news

Aldi opened its first checkout-free supermarket in January 2022, joining Amazon Fresh, Sainsbury's and Tesco in piloting stores where you can shop without having to scan products. Once you've downloaded the Aldi Shop&Go app, the store in Greenwich, London, will use cameras to identify which products you've picked up. You then just walk out of the store and are automatically charged for your shopping. 

Aldi reported its best-ever Christmas in 2021, with sales up 0.4% in December compared with the previous year, when it experienced record spending. There was a big demand for its beers, wines and spirits in 2021 and its premium Specially Selected range. 

In November 2021, Aldi announced plans to open 15 new UK stores by the end of 2022, adding to its 930-plus existing branches.

Aldi extended click and collect to more than 200 stores in March 2021 after first launching the service in September 2020.

In November 2020 it became the first UK supermarket chain to launch its own recyclable freezer bags and is aiming for all of its own-label packaging to be reusable, recyclable or compostable by 2022, and brands it sells to be the same by 2025.

Aldi's plastic packaging

In April 2019, we investigated how much supermarket plastic packaging is recyclable. We ordered 46 of the most popular own-brand items from each of 11 major UK supermarket chains. We found that 53% of Aldi's packaging was widely recyclable at the kerbside. 

We also investigated how much of the packaging was correctly labelled with recycling advice. Aldi's packaging was 69% correctly labelled. See how this compares with other supermarkets and find out more about supermarket plastic packaging.

Find out more

• Best and worst supermarkets: see how the big players compare
• Supermarket price comparison: which is the UK's cheapest grocer?
• Best Buy food and drink: from prosecco to burgers, what impressed our experts?