Discount supermarket Aldi has become known for its value for money and eclectic 'special buy' products. But how is it for product freshness, overall quality and customer service?
Are Aldi stores any good?
In the annual Which? supermarkets survey, more than 700 Aldi customers rated the retailer on everything from queuing time to the quality of its food and value for money. This enabled us to work out a customer score as well as star ratings for individual categories.
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|Store appearance and layout|
|Queuing time to get into store|
|Queuing time at the checkout|
|Staff availability and helpfulness|
|Range of stock|
|Overall quality of own-label and fresh products|
|Availability of products with recyclable/no packaging|
|Value for money|
As well as accessing the supermarket scores, or will enable you to see how Aldi products fared when we reviewed products including champagne, cheese, and cleaning products, such as washing-up liquid and dishwasher tablets.
How safe are Aldi stores in the pandemic?
At the time of publishing this page (Feb 2021), like other supermarkets Aldi is refusing entry to anyone not wearing a face covering except for those who are exempt.
It has also introduced a traffic light system at most stores to limit the amount of people inside at any one time and make sure social distancing is possible – if there are too many, shoppers are asked to wait outside until others leave. Customers are asked to shop alone if possible.
When you order shopping via click and collect, your bagged order will be brought outside to you when you have arrived at the collection point. There are trolley and basket cleaning stations at all stores.
Does Aldi sell online?
It has also started rolling out click and collect to some of its stores, meaning you can order groceries on its website to pick up at a pre-booked time slot.
In some areas, you can order Aldi groceries to your home via Deliveroo.
Aldi in the news
Aldi reported record sales over the 2020 Christmas period – they were up by 10.6% in the four weeks before Christmas compared to the same period in 2019, with a jump in demand for its online wine and special buys. According to market research agency Kantar, though, it had the lowest growth of all the supermarkets from November 2020 to January 2021.
Aldi had extended its trial of click and collect to more than 200 stores before Christmas and is adding more.
In November 2020 it became the first UK supermarket chain to launch its own recyclable freezer bags and is aiming for all of its own-label packaging to be reusable, recyclable or compostable by 2022 and brands it sells to be the same by 2025.
In October 2020, Aldi opened its 900th store. It plans to have 1,200 in the UK by 2025.
Aldi's plastic packaging
In April 2019, we investigated how much supermarket plastic packaging is recyclable. We ordered 46 of the most popular own-brand items from each of 11 major UK supermarket chains. We found that 53% of Aldi's packaging was widely recyclable at the kerbside.
We also investigated how much of the packaging was correctly labelled with recycling advice. Aldi's packaging was 69% correctly labelled. See how this compares with other supermarkets and find out more about .