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Best and worst supermarkets

Asda

By Hannah Walsh

Article 3 of 11

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Find out how thousands of Asda shoppers rate its stores, app and website in our Asda review.

Asda is the UK's third-largest supermarket chain. But is it any good?

Its origins date back to a group of Yorkshire farmers in the 1920s. Nowadays, Asda is better known for its 'rollback' reductions, pocket-tapping jingles and promises of low prices.

It's owned by US retail giant Walmart, and has more than 600 UK stores. But how does Asda stack up against the other supermarkets?

Asda review: is Asda the UK's best supermarket?

In the annual Which? supermarkets survey, almost 3,000 Asda customers rated the retailer on everything from queuing time to the quality of its food and value for money. This enabled us to work out star ratings for different factors as well as an overall customer score.

Which? members can log in to reveal the score and ratings in the tables below. If you're not yet a member, join Which? now for instant access to the results plus all of our online reviews.

In-store customer ratings

Asda
Store layout Subscriber only content
Store appearance Subscriber only content
Queuing time Subscriber only content
Staff availability and helpfulness Subscriber only content
Products in stock Subscriber only content
Range of products Subscriber only content
Overall quality of own-label products Subscriber only content
Overall quality of fresh products Subscriber only content
Recyclable packaging / no packaging Subscriber only content
Value for money Subscriber only content
Customer score Subscriber only content

Online customer ratings

Asda.com
Ease of finding products on the website Subscriber only content
Ease of finding products in the app Subscriber only content
Availability of convenient delivery slots Subscriber only content
Products being in stock Subscriber only content
Choice of substitute items Subscriber only content
Range of products Subscriber only content
Overall quality of own-label products Subscriber only content
Overall quality of fresh products Subscriber only content
Driver's service Subscriber only content
Availability of recyclable packaging/products with no packaging Subscriber only content
Value for money Subscriber only content
Customer score Subscriber only content
As well as accessing the supermarket scores, logging in or joining Which? will enable you to see how Asda products fared when we reviewed products including champagne, cheese, and cleaning products, such as washing-up liquid and dishwasher tablets.

Asda in the news

The Competition and Markets Authority blocked plans for Asda to merge with rival Sainsbury’s in spring 2019. It said the proposed merger would have led to higher prices and reduced range and quality. Collectively, they would have overtaken Tesco to form the biggest supermarket chain in the UK.

In February 2020, Asda's owner Walmart said it could sell a majority stake in Asda but would not comment further. 

In April 2019, we investigated how much of supermarket plastic packaging is recyclable. You can find out how Asda compared to other supermarkets in supermarket plastic packaging.

And if you want to know whether Asda Opticians are any good, check out our guide to the best and worst opticians.

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