Asda Review - Which?

Hannah Walsh

Asda is the UK's third-largest supermarket chain. But is it any good?

In this article

Its origins date back to a group of Yorkshire farmers in the 1920s. Nowadays, Asda is better known for its 'rollback' reductions, pocket-tapping jingles and promises of low prices.

It's owned by US retail giant Walmart, and has more than 600 UK stores. But how does Asda stack up against the other supermarkets?

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Asda review: is Asda the UK's best supermarket?

In the annual Which? supermarkets survey, almost 3,000 Asda customers rated the retailer on everything from queuing time to the quality of its food and value for money. This enabled us to work out star ratings for different factors as well as an overall customer score.

Which? members can log in to reveal the score and ratings in the tables below. If you're not yet a member, join Which? now for instant access to the results plus all of our online reviews.

In-store customer ratings

Asda
Store layout
Store appearance
Queuing time
Staff availability and helpfulness
Products in stock
Range of products
Overall quality of own-label products
Overall quality of fresh products
Recyclable packaging / no packaging
Value for money
Customer score

Online customer ratings

Asda.com
Ease of finding products on the website
Ease of finding products in the app
Availability of convenient delivery slots
Products being in stock
Choice of substitute items
Range of products
Overall quality of own-label products
Overall quality of fresh products
Driver's service
Availability of recyclable packaging/products with no packaging
Value for money
Customer score

As well as accessing the supermarket scores, logging in or joining Which? will enable you to see how Asda products fared when we reviewed products including champagne, cheese, and cleaning products, such as washing-up liquid and dishwasher tablets.

Asda in the news

The Competition and Markets Authority blocked plans for Asda to merge with rival Sainsbury’s in spring 2019. It said the proposed merger would have led to higher prices and reduced range and quality. Collectively, they would have overtaken Tesco to form the biggest supermarket chain in the UK.

In February 2020, Asda's owner Walmart said it could sell a majority stake in Asda but would not comment further.

In April 2019, we investigated how much of supermarket plastic packaging is recyclable. You can find out how Asda compared to other supermarkets in supermarket plastic packaging.

And if you want to know whether Asda Opticians are any good, check out our guide to the best and worst opticians.