Best and worst supermarkets
By Matt Clear
Article 5 of 11
Can Lidl compete with rival supermarkets? We surveyed more than 3,000 Lidl shoppers to find out what they think.
Discount supermarkets, including Lidl, have increased in popularity in recent years. It promises to be big on quality, Lidl on price – but does it succeed?
Lidl was founded in Germany in the 1930s as a grocery wholesaler. It opened its first customer-facing store in 1973 and arrived in the UK in 1994.
Lidl has expanded rapidly in recent years, and now has more than 600 UK stores. Its stores tend to be smaller than Asda, Morrisons, Sainsbury's and Tesco stores, and stock a narrower range of products.
But how do UK shoppers rate Lidl compared to other supermarkets?
Is Lidl the UK's best supermarket?
We surveyed thousands of shoppers to discover which are the best and worst supermarkets, as rated by their customers. More than 3,000 Lidl customers rated it on everything from customer service to quality of food and value for money.
Members who've logged in can also see which Lidl products are rated as Best Buys. If you're a regular Lidl shopper, take a look at our Lidl offers guide, where we try out its special-buy offers on electrical items and gadgets to help you decide which ones are worth buying.
|Ease of finding products|
|Staff availability and helpfulness|
|Products being in stock|
|Range of products|
|Overall quality of own label products|
|Overall quality of fresh products|
|Value for money|