Which? uses cookies to improve our sites and by continuing you agree to our cookies policy.

Best and worst supermarkets


By Matt Clear

Article 5 of 12

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Can Lidl compete with rival supermarkets? We surveyed hundreds of Lidl shoppers to find out what they think of it.

Lidl was founded in Germany in the 1930s as a grocery wholesaler. It opened its first German store in 1973 and arrived in the UK in 1994.

Lidl has expanded rapidly in recent years, and now has more than 600 UK stores.

Lidl stores tend to be smaller than Asda, Morrisons, Sainsbury's and Tesco stores, and they stock a narrower range of products. Like rival Aldi, Lidl is regarded as a discount supermarket.

Is Lidl the UK's best supermarket?

We surveyed thousands of shoppers to discover which are the best and worst supermarkets, as rated by their customers. More than 700 Lidl customers rated Lidl on everything from customer service to quality of food and pricing. Which? members can log in to unlock the table below and find out how it rated. 

Members who've logged in can also see which Lidl products are rated as Best Buys. We include Lidl products in tests of food and drink, such as Champagne and cheese, and cleaning products, such as washing-up liquid and dishwasher tablets. If you're a regular Lidl shopper, take a look at our Lidl offers guide. We try out the supermarket's special-buy offers on electricals – from coffee machines to irons – to help you decide which ones are worth buying.

If you're not a Which? member, sign up for a £1 trial to find out what Lidl customers had to say, which Lidl products are Best Buys, and which supermarket was rated as the best. You'll also get access to all the reviews on our website.

Products being in stock
Range of products Subscriber only content
Quality of own-label products Subscriber only content
Quality of fresh products Subscriber only content
Offers Subscriber only content
Value for money Subscriber only content
Staff availability and helpfulness Subscriber only content
Ease of finding products Subscriber only content
Store tidiness Subscriber only content
Store appearance Subscriber only content
Queuing time Subscriber only content
Customer score Subscriber only content

Which? members can log in to unlock the table above, read our full analysis and discover our Lidl Best Buys.  

Not yet a Which? member? Sign up for a £1 trial to unlock our results, reveal our Lidl Best Buys and access all the reviews on our website.