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Best and worst supermarkets


By Matt Clear

Article 5 of 11

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Can Lidl compete with rival supermarkets? We surveyed more than 3,000 Lidl shoppers to find out what they think. 

Discount supermarkets, including Lidl, have increased in popularity in recent years. It promises to be big on quality, Lidl on price – but does it succeed?

Lidl was founded in Germany in the 1930s as a grocery wholesaler. It opened its first customer-facing store in 1973 and arrived in the UK in 1994.

Lidl has expanded rapidly in recent years, and now has more than 600 UK stores. Its stores tend to be smaller than Asda, Morrisons, Sainsbury's and Tesco stores, and stock a narrower range of products.

But how do UK shoppers rate Lidl compared to other supermarkets?

Which? members can log in to unlock the table, read our full analysis and discover our Lidl Best Buys. If you're not a Which? member, join Which? to find out what Lidl customers had to say.

Is Lidl the UK's best supermarket?

We surveyed thousands of shoppers to discover which are the best and worst supermarkets, as rated by their customers. More than 3,000 Lidl customers rated it on everything from customer service to quality of food and value for money. 

Members who've logged in can also see which Lidl products are rated as Best Buys. If you're a regular Lidl shopper, take a look at our Lidl offers guide, where we try out its special-buy offers on electrical items and gadgets to help you decide which ones are worth buying.

Lidl stores
Ease of finding products Subscriber only content
Store appearance Subscriber only content
Queuing time Subscriber only content
Staff availability and helpfulness Subscriber only content
Products being in stock Subscriber only content
Range of products Subscriber only content
Overall quality of own label products Subscriber only content
Overall quality of fresh products Subscriber only content
Value for money Subscriber only content
Customer score Subscriber only content
Log in or join Which? to unlock the table, read our full analysis, discover our Lidl Best Buys and find out which supermarket was rated as the best. You'll also get access to all the reviews on our website.