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29 October 2020


Find out how thousands of Lidl supermarket customers rate its stores and overall shopping experience in our Lidl review.
Matt Clear

It promises to be 'big on quality, Lidl on price' – but does it succeed?

Lidl was founded in Germany in the 1930s as a grocery wholesaler. It opened its first customer-facing store in 1973 and arrived in the UK in 1994.

Lidl has expanded rapidly in recent years, and in February 2020 it opened its 800th UK store. 

Its shops tend to be smaller than most other supermarkets and stock a narrower range of products. But how do UK shoppers rate Lidl compared with other supermarkets?

Lidl review: Is Lidl the UK's best supermarket?

In the annual Which? supermarkets survey, more than 3,600 Lidl customers rated the retailer on everything from queuing time to the quality of its food and value for money. This enabled us to work out star ratings for different factors as well as an overall customer score.

Which? members can log in to unlock the table and reveal the customer score. If you're not a member, join Which? to find out what Lidl customers had to say.

In-store customer ratings

Lidl stores
Store layout
Store appearance
Queuing time
Staff availability and helpfulness
Products being in stock
Range of products
Overall quality of own-label products
Overall quality of fresh products
Recyclable packaging / no packaging
Value for money
Customer score

As well as accessing the supermarket scores, logging in or joining Which? will enable you to see how Lidl fared when we reviewed items from champagne and olive oil to bacon and cleaning products.

Plus, if you're a regular Lidl shopper, take a look at our Lidl offers guide, where we try out its special-buy electrical items and gadgets to help you decide which ones are worth buying.

Lidl in the news

Aldi and Lidl, the two discount supermarkets, took their highest-ever Christmas market share in 2019, according to data released by market analyst Kantar Worldpanel in January 2020. Their combined market share of 13.7% was more than treble what they held a decade ago. 

Speculation is mounting that Lidl is considering entering the online grocery market. It has been advertising for online roles and has recently partnered with an online logistics company.

In April 2019, we investigated how much of supermarket plastic packaging is recyclable. You can see how Lidl compares with other supermarkets at supermarket plastic packaging.

Find out more

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