It promises to be 'big on quality, Lidl on price' – but what do its customers really think of the quality of its products and value for money?
In the annual Which? supermarkets survey, almost 700 Lidl customers rated the retailer on everything from queuing time to the quality of its food and value for money.
This enabled us to work out star ratings for different factors as well as an overall customer score.
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Store appearance and layout
Queuing time to get into store
Queuing time at the checkout
Staff availability and helpfulness
Range of stock
Overall quality of own-label and fresh products
Availability of products with recyclable packaging/no packaging
Value for money
At the time of publishing this page (Feb 2021), like its rival Aldi, Lidl is operating a traffic light system at store entrances. However, Lidl's system simply indicates whether the store is busy, average or quiet, rather than limiting the amount of people in the store.
If you forget your face covering, you'll be asked to pick one up at the store entrance and then pay for it at the till when you've finished shopping.
There are trolley and basket cleaning stations with antiviral disinfectant so you can clean your trolley or basket before you shop and hand sanitiser to use on arrival and exit.
You're encouraged to shop alone and only touch products you intend to buy, and there are now disposable gloves as well as tongs provided at its bakery to use when you put loose items into a bag.
In 2019 there was speculation that the retailer was planning to launch an online grocery delivery service but it now seems to have shelved these plans.
Lidl announced that it had opened its 860th store in Britain in June 2021. It aims to grow this to 1,000 by 2023.
Lidl beat Aldi for growth over the 2020 Christmas period according to Kantar, with sales up by 15.2% in the three months before Christmas compared to the previous year. Aldi's sales increased by just 6.3%.
In April 2019, we investigated how much of supermarket plastic packaging is recyclable. We ordered 46 of the most popular own-brand items from 11 major UK supermarket chains. We found 51% of Lidl's packaging, by item, was widely recyclable at the kerbside.
We also looked at how much of the packaging in our baskets was correctly labelled with recycling advice. We found 64% of Lidl's packaging was correctly labelled. See how Lidl compares with other supermarkets and find out more about .