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Updated: 24 Nov 2021

Lidl review

Find out how hundreds of Lidl supermarket customers rate its stores and overall shopping experience in our Lidl review.
Which? Team

It promises to be 'big on quality, Lidl on price' – but what do its customers really think of the quality of its products and value for money?

In the annual Which? supermarkets survey, almost 700 Lidl customers rated the retailer on everything from queuing time to the quality of its food and value for money. 

This enabled us to work out star ratings for different factors as well as an overall customer score.

Are Lidl supermarkets any good?

This is member-only content.

  • Join Which? to find out what Lidl customers had to say and instantly unlock all our online reviews.
  • Which? members can log in to unlock the table and reveal Lidl's customer score.
Lidl stores
Store appearance and layout
Queuing time to get into store
Queuing time at the checkout
Staff availability and helpfulness
Stock availability
Range of stock
Overall quality of own-label and fresh products

As well as accessing the supermarket scores, logging in or joining Which? will enable you to see how Lidl fared when we reviewed items from champagne and olive oil to bacon and cleaning products.

Plus, if you're a regular Lidl shopper, take a look at our Lidl offers guide, where we try out its special-buy electrical items and gadgets to help you decide which ones are worth buying.

How safe are Lidl stores in the pandemic?

When we surveyed shoppers in October 2020, 66% said Lidl's in-store COVID-19 measures were good or excellent. Find out how that compares to the other supermarkets in our survey by visiting Supermarkets compared.

At the time of publishing this page (Feb 2021), like its rival Aldi, Lidl is operating a traffic light system at store entrances. However, Lidl's system simply indicates whether the store is busy, average or quiet, rather than limiting the amount of people in the store.

If you forget your face covering, you'll be asked to pick one up at the store entrance and then pay for it at the till when you've finished shopping.

There are trolley and basket cleaning stations with antiviral disinfectant so you can clean your trolley or basket before you shop and hand sanitiser to use on arrival and exit.

You're encouraged to shop alone and only touch products you intend to buy, and there are now disposable gloves as well as tongs provided at its bakery to use when you put loose items into a bag.

For the latest on the measures supermarkets are taking in the pandemic, read our coronavirus supermarkets news story.

Does Lidl sell online?

Lidl (Lidl.co.uk) doesn't offer home delivery on groceries or its non-food 'middle of Lidl' products, and doesn't have a click and collect service either.

In 2019 there was speculation that the retailer was planning to launch an online grocery delivery service but it now seems to have shelved these plans.

Lidl in the news

In November 2021, Lidl announced that it was on track to open 1,000 UK stores by the end of 2023, with plans to open a further 100 by the end of 2025.

In January 2021 we revealed that Lidl was the cheapest supermarket of 2020. It was 34p cheaper than Aldi for our trolley of 45 groceries, at £42.67 – an impressive £26.02 cheaper than the priciest supermarket.

Lidl beat Aldi for growth over the 2020 Christmas period according to Kantar, with sales up by 15.2% in the three months before Christmas compared to the previous year. Aldi's sales increased by just 6.3%.

Lidl's plastic packaging

In April 2019, we investigated how much of supermarket plastic packaging is recyclable. We ordered 46 of the most popular own-brand items from 11 major UK supermarket chains. We found 51% of Lidl's packaging, by item, was widely recyclable at the kerbside.

We also looked at how much of the packaging in our baskets was correctly labelled with recycling advice. We found 64% of Lidl's packaging was correctly labelled. See how Lidl compares with other supermarkets and find out more about supermarket plastic packaging.

Find out more