Which? uses cookies to improve our sites and by continuing you agree to our cookies policy.

Best and worst supermarkets


By Matt Clear

Article 8 of 12

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

How does Ocado compare with other supermarkets? Read on to find out what hundreds of Ocado shoppers think of its service.

Ocado is an online grocer - the only supermarket without a bricks-and-mortar store that we've assessed.

The retailer was founded in 2000, and today its delivery area covers more than 70% of UK households.

Is Ocado the UK's best online supermarket?

We surveyed thousands of shoppers to discover which are the best and worst supermarkets, as rated by their customers. Almost 250 Ocado customers rated Ocado on everything from customer service to quality of food and pricing. 

Which? members can log in to unlock the table below and find out our definitive verdict.

If you're not a Which? member, sign up for a £1 trial to find out what Ocado customers had to say, and which supermarket was rated best for both in-store and online shopping. You will also get access to all our online reviews.

Ease of finding products Subscriber only content
Products being in stock Subscriber only content
Convenient delivery slots Subscriber only content
Substitutions Subscriber only content
Range of products Subscriber only content
Quality of own-label products Subscriber only content
Quality of fresh products Subscriber only content
Drivers' service Subscriber only content
Offers Subscriber only content
Value for money Subscriber only content
Customer score Subscriber only content

Which? members can log in to unlock the table above and read our analysis.

Not a Which? member? Sign up for a £1 trial to reveal our results and get access to all our online reviews.