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Best and worst supermarkets


By Ellie Simmonds

Article 8 of 11

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

How does Ocado compare with other supermarkets? Read on to find out what hundreds of Ocado shoppers think of its service.

Ocado is an online-only grocer – one of only two supermarkets in our study that don't have any bricks-and-mortar stores.

The retailer was founded in 2000, and today its delivery area covers more than 70% of UK households. But is it any good? 

Is Ocado the UK's best online supermarket?

We surveyed thousands of shoppers to discover which are the best and worst supermarkets, as rated by their customers. More than 700 Ocado customers rated it on everything from customer service to quality of its produce and value for money. 

Which? members can log in to unlock the table below and find out our definitive verdict.

If you're not a Which? member, join Which? to find out what Ocado customers had to say, and which supermarkets were rated best for in-store and online shopping. You will also get access to all our online reviews.

Ease of finding products Subscriber only content
Products being in stock Subscriber only content
Availability of convenient delivery slots Subscriber only content
Choice of substitute items Subscriber only content
Range of products Subscriber only content
Overall quality of own label products Subscriber only content
Overall quality of fresh products Subscriber only content
Driver's service Subscriber only content
Value for money Subscriber only content
Customer score Subscriber only content

Which? members can log in to unlock the table above and read our analysis.

Not a Which? member? Join Which? to reveal our results and get access to all our online reviews.