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29 October 2020


Find out how thousands of Sainsbury's shoppers rate its supermarket stores, app and website in our Sainsbury's review.
Hannah Walsh

Since its first store opened in London in 1869, Sainsbury's has grown to become the second-largest supermarket in the UK. But is it any good?

Sainsbury's has almost 600 supermarkets and more than 800 smaller convenience stores, branded as Sainsbury's Local. 

In the annual Which? supermarkets survey, more than 5,000 Sainsbury's customers rated the retailer on everything from queuing time to the quality of its food and value for money. This enabled us to work out star ratings for different factors as well as an overall customer score.

Which? members can log in to unlock the table below and reveal the ratings. If you're not yet a member, join Which? now for instant access to the results plus all of our online reviews.

Sainsbury's review: is Sainsbury's the UK's best supermarket?

In-store customer ratings

Sainsbury's stores
Store layout
Store appearance
Queuing time
Staff availability and helpfulness
Products being in stock
Range of products
Overall quality of own-label products
Overall quality of fresh products
Recyclable packaging / no packaging
Value for money
Customer score

Online customer ratings

Ease of finding products on the website
Ease of finding products in the app
Availability of convenient delivery slots
Products being in stock
Choice of substitute items
Range of products
Overall quality of own-label products
Overall quality of fresh products
Driver's service
Availability of recyclable packaging/products with no packaging
Value for money
Customer score

As well as accessing the supermarket scores, logging in or joining Which? will enable you to see how Sainsbury's fared when we reviewed items from champagne and cheese to washing-up liquid and dishwasher tablets.

Sainsbury's in the news

Although its experimental till-less store in central London ultimately failed, with checkouts being reinstalled in September 2019, the supermarket giant clearly hasn't been put off testing new concepts. 

Sainsbury's announced in February 2020 that it was launching a new 'on the go' concept shop, again in central London, where customers could eat in-store, collect online Argos and Tu orders, and - you guessed it - pay via the app.

A proposed merger between Sainsbury's and Asda was blocked by the Competition and Markets Authority early in 2019.

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