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Best and worst laundry detergents

We've tested laundry detergents from Ariel, Ecover, Persil and more to see which liquids, gels and powders are best for blitzing stubborn stains
Which?Editorial team
filling detergent drawer on a washing machine

No one else tests laundry detergents as thoroughly as we do. Our independent lab tests mimic the everyday dirt and stains you get on your clothes and linen, so you can be confident that our Best Buy laundry detergents really will get your grubbiest washing clean.

We review three different types of laundry detergent – liquids and gels, which are the best for keeping colours bright, washing powder that shines when it comes to getting whiter whites, and laundry capsules that are the most convenient option to use, but tend to be less effective.

Here we compare bio and non-bio detergents from brands such as Ariel, Ecover and Persil, as well as own-brand laundry products from Aldi, Co-op, Sainsbury's and Waitrose.

How our tests find you the best

Stain-busting

We pit every detergent against 17 different and challenging stains, including red wine and chocolate, as well as tricky stains like grass and ink.

Protecting whites

Nobody wants a greying work shirt or t-shirt, that’s why we wash four types of white fabric with each detergent to see which ones will help to keep them bright.

Stopping colour fade

Replacing clothes costs money, so we wash multiple colour swatches 20 times to check which are best at keeping bright and colourful clothes looking like new.

We also test...

We check if the ingredients contain any chemicals that could harm aquatic life. Plus whether refills are available and if the packaging can be recycled.

The best liquid and gel laundry detergents from our tests

Only logged-in Which? members can view the best liquid and gel laundry detergents test results below. 

Join Which? to get instant access to our test results and Best Buy recommendations below.

Laundry detergentPriceScoreBio or non-bioOverall stain removalKeeping whites brightProtecting colours

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71%Bio
67%Bio
65%Non-bio
64%Bio
63%Non-bio
61%Non-bio
61%Bio
60%Bio
58%Bio
57%Non-bio
55%Non-bio
54%Non-bio
48%Non-bio
48%Non-bio

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Dates tested: June 2024. Page last checked: February 2025. Formulations of products may have changed since we last tested them. Overall stain removal: How well the detergent removes a range of stains, such as drink stains (including wine and tea), food stains (including tomato purée, chocolate ice cream, curry and mustard), make-up, everyday stains (including grass, mud, blood, ink and sweat) and grease, fat and oil stains. Keeping whites bright: The brightness of white laundry after six washes in the detergent. Protecting colours: The vibrancy of coloured fabrics after 20 washes in the detergent. Our test measures this on 14 different types of coloured fabrics. We're not able to show every retailer and cheaper prices may be available.

The liquid and gel laundry detergents we tested

All the liquid and gel laundry detergents we tested are listed in alphabetical order below.

Only logged-in members can view the best liquid and gel laundry detergents from our tests.

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Aldi Almat Super Concentrated Non-Bio Laundry Liquid

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Aldi Almat Non-Bio Liquid 1.8 litres

Available from Aldi (£2.79)

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Most recently tested June 2024

Pack size 1.47 litres

Washes per pack 42

Cost per wash 7p

Ariel Original Gel

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Ariel Original Gel

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Most recently tested June 2024

Pack size 840ml

Washes per pack 24

Cost per wash 29p

Ariel Original Liquid

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Ariel Original Liquid

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Most recently tested June 2024

Pack size 2.45 litres

Washes per pack 70

Cost per wash 19p

The Co-op Non-Bio Laundry Gel

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Co-Op Non-Bio Gel

Available from Co-op (£3.20)

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Most recently tested June 2024

Pack size 720ml

Washes per pack 24

Cost per wash 13p

Ecozone Bio Laundry Liquid

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Ecozone Concentrated Liquid

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Most recently tested June 2024

Pack size 2 litres

Washes per pack 50

Cost per wash 22p

Kit & Kin Fragrance Free Laundry Liquid

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Kit & Kin Fragrance Free Liquid

Available from Kit & Kin (£6.99)

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Most recently tested June 2024

Pack size 1 litre

Washes per pack 25

Cost per wash 28p


Remove stubborn creases from your garments in minutes with the best clothes steamers


Marks & Spencer Sensitive Non-Bio Laundry Liquid

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Marks & Spencer Sensitive Non-Bio Liquid

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Most recently tested June 2024

Pack size 1.5 litres

Washes per pack 50

Cost per wash 11p

Method Wild Lavender Concentrated Laundry Detergent 

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Method Wild Lavender Liquid

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Most recently tested June 2024

Pack size 1.56 litres

Washes per pack 39

Cost per wash 26p

Miniml Fresh Linen Non-Bio Laundry Liquid 

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Miniml Eco Non-Bio Liquid

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Most recently tested June 2024

Pack size 1 litre

Washes per pack 33

Cost per wash 29p

Sainsbury's Non-Bio Super Concentrated Laundry Liquid

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Sainsburys Super Concentrated Non-Bio Liquid

Available from Sainsbury's (£3.75)

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Most recently tested June 2024

Pack size 720ml

Washes per pack 24

Cost per wash 8p

Waitrose Essential Bio Laundry Gel

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Waitrose Essential Bio Gel

Available from Waitrose (£2.75)

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Most recently tested June 2024

Pack size 720ml

Washes per pack 24

Cost per wash 13p

Waitrose Essential Non-Bio Laundry Liquid

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Waitrose Essential Non-Bio Liquid

Available from Waitrose (£2.50)

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Most recently tested June 2024

Pack size 900ml

Washes per pack 36

Cost per wash 7p

Wilton London Eco Non-Bio Lavender Laundry Liquid

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Wilton London Eco Friendly Liquid

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Most recently tested June 2024

Pack size 1 litre

Washes per pack 28

Cost per wash 29p

The best laundry capsules from our tests

Only logged-in Which? members can view the best laundry capsules test results below. 

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Laundry detergentPriceScoreBio or non-bioOverall stain removalKeeping whites brightProtecting colours

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73%Bio
72%Bio
72%Bio
70%Bio
70%Bio
66%Non-bio
64%Non-bio
62%Non-bio
62%Bio
57%Non-bio
53%Non-bio

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Dates tested: August, 2024, June 2024. Page last checked: February 2025. Formulations of products may have changed since we last tested them. Overall stain removal: How well the detergent removes a range of stains, such as drink stains (including wine and tea), food stains (including tomato purée, chocolate ice cream, curry and mustard), make-up, everyday stains (including grass, mud, blood, ink and sweat) and grease, fat and oil stains. Keeping whites bright: The brightness of white laundry after six washes in the detergent. Protecting colours: The vibrancy of coloured fabrics after 20 washes in the detergent. Our test measures this on 14 different types of coloured fabrics. We're not able to show every retailer and cheaper prices may be available.

The laundry capsules we tested

All the laundry capsules we tested are listed in alphabetical order below.

Only logged-in members can view the best laundry capsules from our tests.

Join Which? to get instant access to our test results and Best Buy recommendations below.

Aldi Almat 3-in-1 Bio Laundry Capsules 

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Available from Aldi (£2.89)

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Most recently tested June 2024

Pack size 420ml

Washes per pack 20

Cost per wash 14p

Aldi Almat Non-Bio Liquid Laundry Capsules

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Aldi Triple Chamber Sachets Non-Bio

Available from Aldi (£3.29)

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Most recently tested June 2024

Pack size 420ml

Washes per pack 20

Cost per wash 16p

Ariel Original All-in-1 Pods

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Ariel Original Pods

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Most recently tested August 2024

Pack size 477g

Washes per pack 25

Cost per wash 26p

Ariel Platinum Pods + Extra Stain Removal

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Ariel Platinum + Extra Stain Removal Pods

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Most recently tested August 2024

Pack size 672g

Washes per pack 29

Cost per wash 28p

Ariel Platinum Pods + Febreze Odour Defence

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Ariel Platinum Pods Febreze Odour Defence

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Most recently tested June 2024

Pack size 620g

Washes per pack 29

Cost per wash 34p

Ecover Bio Laundry Capsules

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Ecover Bio Laundry Capsules

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Most recently tested June 2024

Pack size 691g

Washes per pack 34

Cost per wash 32p


What's the best and cheapest way to dry clothes indoors? See our top tips


Ecover Non-Bio Laundry Capsules

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Ecover Non-Bio Laundry Capsules

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Most recently tested June 2024

Pack size 691g

Washes per pack 34

Cost per wash 32p

Ecozone Non-Bio Laundry Capsules

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Ecozone Non-Bio Capsules

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Most recently tested June 2024

Pack size 500g

Washes per pack 20

Cost per wash 53p

Marks & Spencer Sensitive Non-Bio Laundry Capsules

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Marks & Spencer Sensitive 3in1 Non-Bio

Available from Marks & Spencer (£6.50)

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Most recently tested June 2024

Pack size 570g

Washes per pack 30

Cost per wash 22p

Ocean Saver Non-Biological EcoCaps Laundry Detergent 

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Ocean Saver Non-Bio EcoCaps

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Most recently tested June 2024

Pack size 420ml

Washes per pack 30

Cost per wash 27p

Persil Bio 3-in-1 Capsules

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Persil Bio 3in1 Capsules

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Most recently tested June 2024

Pack size 1.792kg

Washes per pack 66

Cost per wash 18p

The best washing powders from our tests

Only logged-in Which? members can view the best washing powder results below. 

Join Which? to get instant access to our test results and Best Buy recommendations below.

Laundry detergentPriceScoreBio or non-bioOverall stain removalKeeping whites brightProtecting colours

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79%Bio
68%Non-bio
68%Non-bio
67%Non-bio
66%Bio
65%Non-bio
57%Non-bio
55%Non-bio

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Dates tested: June 2024. Page last checked: February 2025. Formulations of products may have changed since we last tested them. Overall stain removal: How well the detergent removes a range of stains, such as drink stains (including wine and tea), food stains (including tomato purée, chocolate ice cream, curry and mustard), make-up, everyday stains (including grass, mud, blood, ink and sweat) and grease, fat and oil stains. Keeping whites bright: The brightness of white laundry after six washes in the detergent. Protecting colours: The vibrancy of coloured fabrics after 20 washes in the detergent. Our test measures this on 14 different types of coloured fabrics. We're not able to show every retailer and cheaper prices may be available.

The washing powders we tested

All the laundry capsules we tested are listed in alphabetical order below.

Only logged-in members can view the best laundry capsules from our tests.

Join Which? to get instant access to our test results and Best Buy recommendations below.

Aldi Almat Non-Biological Washing Powder

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Aldi Almat Non-Bio powder

Available from Aldi (£3.75)

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Most recently tested June 2024

Pack size 2kg

Washes per pack 40

Cost per wash 9p

Aldi Almat Bio Washing Powder

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Aldi Almat Bio powder

Available from Aldi (£3.75)

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Most recently tested June 2024

Pack size 2kg

Washes per pack 40

Cost per wash 9p

Bio-D Concentrated Non-Bio Washing Powder 

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Bio-D Concentrated Non-Bio

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Most recently tested June 2024

Pack size 1kg

Washes per pack 17

Cost per wash 28p

Ecover Bio Washing Powder

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Ecover Bio Powder

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Most recently tested June 2024

Pack size 750g

Washes per pack 10

Cost per wash 48p


Looking to dry clothes fast? Check out our list of the best heated clothes airers


Ecover Non-Bio Washing Powder

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Ecover Non Bio Powder

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Most recently tested June 2024

Pack size 3kg

Washes per pack 40

Cost per wash 36p

Marks & Spencer Sensitive Laundry Powder

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Marks & Spencer Sensitive powder

Available from Marks & Spencer (£5)

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Most recently tested June 2024

Pack size 1.43kg

Washes per pack 26

Cost per wash 19p

Sainsbury's Non-Bio Laundry Powder

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Sainsburys Non-Bio powder

Available from Sainsbury's (£3)

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Most recently tested June 2024

Pack size 1.25kg

Washes per pack 25

Cost per wash 12p

Waitrose Essential Non-Bio Laundry Powder

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Waitrose Essential Non-Bio powder

Available from Waitrose (£3.30)

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Most recently tested June 2024

Pack size 1.35kg

Washes per pack 27

Cost per wash 12p

How we test laundry detergents

Measuring laundry detergent

We thoroughly test washing powders, capsules, liquids and gels in the Which? lab, so you can be confident that the detergent you buy will not only remove tough stains, but will also leave your whites white and colourful clothes bright. 

We test each detergent six times in order to answer all the crucial questions about laundry detergents.

How well does the detergent work on different types of tough stains?

We apply stains to laundry in 5cm-diameter circles before washing and then measure stain-removal power after washing using a photospectrometer.

17 different types of stain are tested, including drinks (eg red wine, tea, coffee, fruit juice), food (eg tomato purée, chocolate ice cream, curry, mustard) make-up, grease, oil and everyday stains such as blood, sweat, ink, grass and mud.

Does it protect white fabrics?

We wash three white pieces of cotton, polycotton, polyester and polyamide to see whether whites go grey after six washes.

Will it stop colours fading in the wash?

14 different coloured swatches are added to our test load and washed 20 times with each detergent to see how badly they fade.

All the washing powders we test fade clothes a little, but liquids don't usually fade clothes to the same extent as they don't contain bleach.

Will it cause pilling on clothes?

Pills are the name commonly given to the little balls or 'bobbles' that form on the fabrics of your clothes and linens. After 20 washes, we inspect the fabric to see if it's fuzzy or bobbly.

What is its environmental impact?

We examine the eco-credentials of each laundry detergent so that you can make a more informed buying decision. 

We look into the ingredients used and what their environmental impact is, including whether they are biodegradable, harmful to aquatic life or persistent (whether they are likely to accumulate and linger in waterways). We consider how transparent manufacturers are about the ingredients they use. 

We also take into account how easy the packaging is to recycle and how much information about recyclability is given on the packaging.

We regularly revisit the laundry detergents on sale to see if there are any more popular brands that need testing and when we find them we do. 


Find out more about how Which? is not influenced by product manufacturers or retailers and how your support helps us to stay editorially independent


Where should you put laundry detergent?

Adding detergent to washing machine

You'll commonly see three compartments in a detergent drawer, but it's rarely immediately clear which one you should use for what.

The first thing we'd suggest doing is to read the user manual for your own washing machine model (especially if you have one with an automatic dispenser). It's the only way you can be 100% confident that you're putting the right substance in the right place.

Generally though, you can assume that the compartments can be used as follows:

  • I symbol = Pre wash You may wish to add detergent here for particularly stained or dirty loads.
  • II symbol = Main wash Put your laundry liquid, gel or powder here.
  • Flower symbol = Fabric softener Used less commonly these days, some people still like to finish off the wash with this liquid.

Bio vs non-bio: what you need to know

Washing powder and a scoop

The key difference between biological and non-biological laundry detergent is the presence of enzymes. Biological powders, liquids and capsules contain enzymes that help break down proteins, fat and starch. This helps remove stains, such as chocolate or burger grease.

Based on our testing, biological laundry detergents containing enzymes are generally more effective at removing stains than non-biological products.

Different types of stain are removed by different ingredients in the detergent. Besides enzymes, surfactant (soap) and bleach in the detergent tackle different types of stains. Bleach helps remove tea stains, for example, and some surfactants work on greasy stains, such as cooking oil.

But take care if you're washing delicate fabrics, such as wool or silk. Some biological washing detergents state on their packaging that they're not suitable for washing wool or silk. This is because some enzymes can start to break down the protein in wool fibres, damaging the fabric over time. Instead, use wool-safe or delicate detergents specifically made for these items.

And while many people think non-biological washing powders and detergents are kinder to their skin because they don't contain enzymes, there is little scientific evidence to suggest that enzymes can cause skin irritation.

5 surprising uses for laundry detergent

spot cleaning a carpet with soft bristled brush

Laundry detergent tips and hacks include anything from mopping floors to cleaning upholstery, as well as getting it to work on carpets and surfaces – we tested them all, with mixed results. 

Just make sure your detergent isn't going to be harmful to anything you're cleaning, especially if it's not being used for its original purpose.

  1. Mopping floors Mixing a teaspoon of laundry detergent with a couple of litres of hot water created a good amount of suds that cleans up minor dirt and food spillages quite well.
  2. Cleaning upholstery If there's one of these hacks that we would consider a hidden gem for laundry detergent usage, this would be it – we were very impressed by using detergent to clean sofas. You just have to be careful that it doesn't react badly with the material, and it's vital to take care not to oversoak your settee. You only need half a teaspoon of detergent with a litre or two of warm water and a soft sponge to apply it.
  3. Cleaning carpets Adding laundry detergent to your carpet cleaner machine is one hack to avoid. It creates too many suds and it can even damage your appliance. Carpet shampoo is much more effective at lifting these kinds of stains.
  4. Cleaning surfaces This is unfortunately another big no-no. We found laundry detergent highly unsuitable and it won't be up to scratch for getting your kitchen or bathroom spotless.
  5. Removing stains The least surprising result of the lot, laundry detergent applied prior to washing is an excellent way to rid your clothing of stubborn stains without having to invest in a dedicated stain remover. Simply apply neat and leave it to work for at least 10 minutes before placing your clothing in the washing machine. We found it was hugely effective on both stubborn red wine and coffee stains.