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HSBC InvestDirect investment platform review

In our review, we analyse the charges levied by HSBC InvestDirect fund supermarket, suggesting which areas provide good value for money and which appear expensive.

In this article
What is HSBC InvestDirect? Is HSBC InvestDirect any good?
What are HSBC's charges? HSBC's customer views

What is HSBC InvestDirect?

HSBC presents DIY investors with a slightly disjointed fund supermarket offering, with fund investing available through its 'Global Investment Centre' brand and a stockbroking option under its InvestDirect banner.

HSBC further strays from the model of specialist fund supermarkets in not offering a self invested personal pension (Sipp).

Is HSBC InvestDirect any good?

Which? members can exclusively read the the results of our unique customer satisfaction survey, which reveals how customers rate HSBC InvestDirect fund supermarket for seven different elements of its service.

Members can log in to read our analysis. If you're not already a Which? member, you can take a two month trial to Which? Money for £1 to get instant access to all our reviews and results.

Aspect of service Star rating
Customer service Logged out stars
Efficient administration Logged out stars
Online functionality Logged out stars
Online tools and guidance Logged out stars
Information on investments Logged out stars
Clarity of charges Logged out stars
Value for money Logged out stars

What are HSBC's charges?

  • 0.39% to hold funds, £42 per annum to hold shares via InvestDirect
  • £10.50 to trade shares and investment trusts online, falling to £7.95 for frequent traders
  • Free trading for unit trusts and open ended investment company funds

Who is HSBC good for?

HSBC's headline charge is broadly in line with the going rate among those who charge a percentage fee to hold funds, although it doesn't reduce the percentage if you have a larger portfolio.

Who is HSBC expensive for?

Larger portfolios. Although the lack of a Sipp option is likely to put off many in this bracket anyway.

Read our comparison of investment platform charges to see how much investing with XX costs for a range of portfolios.

HSBC's customer views

'It's a cheap and efficient way to manage a small portfolio of shares.'

'The process has been problem free so far.'

'I already banked with them when I cam in to some money and they offered their services.'

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