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Interactive Investor investment platform review

In our review, we analyse the charges levied by Interactive Investor fund supermarket, suggesting which areas provide good value for money and which appear expensive.

In this article
What is Interactive Investor? Is Interactive Investor any good? What are Interactive Investor's charges?
Interactive Investor customer views Get top money-saving tips from Which?

What is Interactive Investor?

Interactive Investor is one of the best places online in the UK to find an active and vocal community of traders and investors. It's primarily known as a stockbroker but it offers a large selection of funds as well. 

Interactive Investor offers investors the chance to discuss their investments through a range of stock-specific discussion forums, the presence of which ensures that its website remains a popular resource for DIY stock pickers. Also available is a wide range of information sources, analysis, tools and expert ideas.

Is Interactive Investor any good?

Which? members can exclusively read the the results of our unique customer satisfaction survey, which reveals how customers rate Interactive Investor fund supermarket for seven different elements of its service.

Members can log in to read our analysis. If you're not already a Which? member, you can take a one month trial to Which? Money for £1 to get instant access to all our reviews and results.

Aspect of service Star rating
Customer service Logged out padlock
Efficient administration Logged out padlock
Online functionality Logged out padlock
Online tools and guidance Logged out padlock
Information about investments Logged out padlock
Clarity of charges Logged out padlock
Value for money Logged out padlock

What are Interactive Investor's charges?

  • Fixed fees per account, collected in £22.50 quarterly payments, and providing £22.50 in 'trading credits' which can be used to pay for trading commission including regular investment or dividend investment.
  • £10 per trade online for shares, unit trusts, open-ended investment company funds, and investment trusts, reducing to £6 in periods of frequent trading (an average of 10 trades per month).
  • Regular investing and dividend reinvesting commission fixed at £1.

Who is Interactive Investor good for?

Interactive Investor offers a cost-effective, quality service for those with medium-to-large portfolios (£50,000 or more), combining fixed fees with a respectable customer score. 

It's one of the cheapest share-trading platforms around for portfolios of any size.

Who is Interactive Investor expensive for?

Those with smaller pots are likely to pay a little over the odds with Interactive Investor. For example, a £10,000 stocks and shares Isa is likely to be cheaper with brokers charging a percentage based fee.

Read our comparison of investment platform charges to see how much investing with Interactive Investor costs for a range of portfolios.

And if you're thinking of using Interactive Investor to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges. 

Interactive Investor customer views

'My online account lets me complete transactions efficiently and their telephone service is first-rate in help, courtesy and efficiency.'

'I've had no problems over the many years I've been dealing with them.'

'Its change to charging quarterly fees but refunding dealing commissions makes it complex to work out running costs even if it's a fairer model.'

'Good value for large holdings. Excellent phone staff.'

'Easy to use and good information available.'

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