What is Interactive Investor?
Interactive Investor is one of the best places online in the UK to find an active and vocal community of traders and investors. It's primarily known as a stockbroker but it offers a large selection of funds as well.
Interactive Investor offers investors the chance to discuss their investments through a range of stock-specific discussion forums, the presence of which ensures that its website remains a popular resource for DIY stock pickers. Also available is a wide range of information sources, analysis, tools and expert ideas.
- Find out more: read our guide to the best and worst investment platforms
What accounts and services does Interactive Investor offer?
The information below gives an at-glance view of the key things that the accounts and services Interactive Investor offers.
Elements marked with a ✓ are offered by Interactive Investor and those marked with a ✘ are not.
✓ General investment account
A general investment account that can hold different types of investments but doesn’t give tax-free benefits like pensions and Isas.
✓ Stocks and shares Isa
A stocks and shares Isa is a tax-free account that allows you to put your money in a range of investments.
✓ Junior Isa
A junior Isa is a tax-free savings account for under 18s.
A Sipp is a pension where you have complete control over the investments you put your savings into.
✓ Savings account*
*Minimum £10,000. A savings account is somewhere you can put your money so it can grow in value.
✓ Income drawdown
Income drawdown allows you to take money out of your pension to live on in retirement.
✘ Lifetime Isa
A lifetime Isa is a tax-free savings or investment account designed to help people aged 18-39 buy their first home or save for retirement.
✘ Advisory services
Advisory services allow you to access professional investment advice.
An annuity is an insurance product which allows you to swap your pension savings for a guaranteed regular income that will last for the rest of your life.
✘ Banking services
Banking services allow you to operate bank accounts, make transfers and make payments.
- Find out more: how investment platforms work
Is Interactive Investor good or bad?
To get an idea of how good or bad Interactive Investor is, we asked its customers.
Which?'s rating for customer satisfaction is based on feedback from real customers. The score is made up of a customer's overall satisfaction with the brand, and how likely they are to recommend that brand.
|Aspect of service||Star rating|
|Online tools|| |
|Customer service|| |
|Investment information|| |
|Investment options|| |
|Value for money|| |
What do customers say about Interactive Investor?
- 'I am gradually moving my investments to Interactive Investor to benefit from their lower fees.'
- 'Transferring to Interactive Investor was very slow and required me to chase them. Now that I'm transferred it's fine and good value.'
What are Interactive Investor's charges?
- £119.88 (£9.99 fixed monthly charge - or £13.99 for Funds Fan plan, or £19.99 for Super Investor plan)
- Each service plan includes £7.99 of free trades a month
- £7.99 for UK share trades (£3.99 with Super Investor plan)
- £7.99 for funds (£3.99 with Funds Fan plan)
- US Share trades £4.99 with Super Investor plan
We’ve estimated the cost of investing various sums in investment platforms over the course of a year in the table below. The costs assume you only buy funds (shares work out slightly cheaper with some companies), and make four purchases and four sales each year (figures are rounded).
|Amount invested||Annual cost|
|£100 a month||£120|
Source: Analysis by Which? Money correct as of April 2019. *Assumes trades spread out so no more than one a month
Read our comparison of investment platform charges to see how much investing with Interactive Investor costs for a range of portfolios.
Who is Interactive Investor good for?
Interactive Investor offers a cost-effective service for those with medium-to-large portfolios (£50,000 or more), combining fixed fees with a respectable customer score, although it's not among the highest ranking platforms.
Who is Interactive Investor expensive for?
Those with smaller pots are likely to pay a considerably over the odds with Interactive Investor, due to its fixed fee.
Get top money-saving tips from Which?
Sign up to the Which? Money Weekly newsletter to get our latest news, tips and deals straight to your inbox.