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Fidelity investment platform review

We analyse the charges levied by Fidelity and ask whether the investment platform provides good value for investors

In this article
What is Fidelity International? Is Fidelity Personal Investing good? What do customers say about Fidelity Personal Investing? What are Fidelity's charges? Who is Fidelity good for?
Who is Fidelity expensive for? What accounts and services does Fidelity offer? Is your money safe with Fidelity? Get top money-saving tips from Which?

What is Fidelity International?

Fidelity Personal Investing was launched in 1969 as the international arm of Fidelity Investments. 

Is Fidelity Personal Investing good?


Which?'s rating for customer satisfaction is based on feedback from real customers. We ask investors to rate their current platform for the quality of its online tools, customer service, and investment opportunities. We also ask if it meets their needs, is value for money and whether they'd recommend it to someone else.

However, to be named a Which? Recommended Provider (WRP), customer satisfaction alone won't suffice; we also consider platform fees.

Members can log in to see our reviews. If you're not already a member, join Which? and get full access to these results and all our reviews.

Aspect of service Star rating
Online tools Logged out padlock
Customer service Logged out padlock
Investment information Logged out padlock
Available investments meet my needs Logged out padlock
Value for money Logged out padlock

What do customers say about Fidelity Personal Investing?

We’ve spoken to real-life investors who use Fidelity Personal Investing and this is what some of them had to say:

  • 'Excellent website, good choice of funds, prompt transaction notes and timely valuations.  Very good customer service with a named representative.'
  • 'Good for information with daily ideas for investment.'
  • 'Pretty good website and investor information. Their website seems to be pretty basic compared to other platforms. There is quite a lot you can't do. Dealing with them over the phone is a lengthy process.'

Find out more: the best and worst investment platforms

What are Fidelity's charges?

Annual charges

  • 0.35% if you have a 'regular savings plan' or £45 if you don't, on anything less than £7,500
  • 0.35% for pots of £7,500 to under £250,000
  • 0.2% for pots of £250,000 to under £1m
  • 0.2% for pots for pots of £1m and no service fee for investments over this amount. 

The maximum fee you will pay for all of your personal accounts is £2,000 a year.

Ongoing fund charges are set by the companies who manage the funds and start from 0.05%.

For shares or ETFs held within a stocks and shares Isa, the annual service charge is capped at £45.

Trading charges

  • £10 to trade shares and investment trusts online
  • £1.50 for deals as part of a regular savings or withdrawal plan, or for a reinvestment of income or a dividend
  • £30 to trade shares and investment trusts via phone.

How much would I pay to invest?

We’ve estimated the cost of investing with Fidelity over the course of a year, as shown in the tables below.

Costs will vary depending on how much you invest, and whether you trade funds or shares. All assume you make four purchases and four sales each year, spread out over different months.

As Fidelity applies a cap to share service charges within stocks and shares Isas, we have distinguished this from charges for general investment accounts.

Amount invested Annual cost
£5,000 Logged out detail
£10,000 Logged out detail
£25,000 Logged out detail
£50,000 Logged out detail
£100,000 Logged out detail
£250,000 Logged out detail
£500,000 Logged out detail
£1m  Logged out detail

Source: Analysis by Which? Money correct as of April 2021

Read our comparison of investment platform charges to see how much investing with Fidelity costs for a range of portfolios.

And if you're thinking of using Fidelity to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges

Who is Fidelity good for?

Fidelity Personal Investing's 0.35% headline rate platform charge is cheaper than rivals Hargreaves Lansdown and Bestinvest.

All three start charging less if you have more than £250,000, but Fidelity applies this threshold across your whole portfolio whereas the others apply it per account (Isa, Sipp and so on), making Fidelity a more attractive proposition in this regard.

It's also quite cheap for share trading regardless of how much you invest. In our scenarios, if you make eight share trades per year, you wouldn't pay anymore than £125, even if you have a pot worth £1m.

Who is Fidelity expensive for?

Fidelity Personal Investing is very expensive for those with small pots, charging a whopping £45 annual flat fee for anyone with less than £7,500 invested. Consider Which? Recommended Providers AJ Bell and Vanguard instead.

It offers more competitive charges for those with larger portfolios, but the bigger your pot, the more likely you will be better off with a fixed-fee broker such as Interactive Investor or Halifax Share Dealing.

What accounts and services does Fidelity offer?

The information below gives an at-glance view of the key things that the accounts and services Fidelity Personal Investing offers.

Elements marked with a are offered by Fidelity Personal Investing and those marked with a are not.


  Advisory services


Advisory services allow you to access professional investment advice.


 General investment account


A general investment account that can hold different types of investments but doesn’t give tax-free benefits like pensions and Isas.


  Income drawdown


Income drawdown allows you to take money out of your pension to live on in retirement.


✓  Junior Isa


A junior Isa is a tax-free savings account for under 18s.


✓  SIPPs


A Sipp is a pension where you have complete control over the investments you put your savings into.


  Stocks and shares Isa


A stocks and shares Isa is a tax-free account that allows you to put your money in a range of investments.




An annuity is an insurance product which allows you to swap your pension savings for a guaranteed regular income that will last for the rest of your life.


  Banking services


Banking services allow you to operate bank accounts, make transfers and make payments.


  Lifetime Isa


A lifetime Isas is a tax-free savings or investment account designed to help people aged 18-39 buy their first home or save for retirement.


Savings accounts


A savings account is somewhere you can put your money so it can grow in value.

Is your money safe with Fidelity?

If Fidelity went out of business, you would be compensated by the Financial Services Compensation Scheme (FSCS).

The FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online: there’s no reason to use a claims management company.

You won’t be compensated for investments falling in value, or a company in which you hold shares goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust. 

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