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Fidelity investment platform review

We analyse the charges levied by Fidelity and ask whether the investment platform provides good value for investors

In this article
What is Fidelity International? Is Fidelity Personal Investing good or bad? What do customers say about Fidelity Personal Investing? What are Fidelity's charges? Who is Fidelity good for?
Who is Fidelity expensive for? What accounts and services does Fidelity offer? Is your money safe with Fidelity? Get top money-saving tips from Which?

What is Fidelity International?

Fidelity International was launched in 1969 as the international arm of Fidelity Investments. 

Is Fidelity Personal Investing good or bad?

To get an idea of how good or bad fidelity is, we asked its customers.

Which?'s rating for customer satisfaction is based on feedback from real customers. We ask investors to rate their current platform for the quality of its online tools, customer service, and investment opportunities. We also ask if it meets their needs, is value for money and whether they'd recommend it to someone else.

However, to be named a Which? Recommended Provider (WRP), customer satisfaction alone won't suffice; we also consider platform fees.

Members can log in to see our reviews. If you're not already a member, join Which? and get full access to these results and all our reviews.

Aspect of service Star rating
Online tools Logged out padlock
Customer service Logged out padlock
Investment information Logged out padlock
Available investments meet my needs Logged out padlock
Value for money Logged out padlock

What do customers say about Fidelity Personal Investing?

We’ve spoken to real-life investors who use Fidelity Personal Investing and this is what some of them had to say:

  • 'Huge range of funds, low fees and expert support.'
  • 'Good service & website - it would be useful if they provided regular, say quarterly, market newsletters.
  • 'I feel their fees are high but do not have experience of similar companies to compare with.'

Check out our guide on the best and worst investment platforms to see how Fidelity compared.

What are Fidelity's charges?

Annual charges

  • £45 on anything up to £7,500 for lump sum investors
  • 0.35% on anything from £7,500 to £250,000
  • 0.2% for the whole portfolio if you hold more than £250,000
  • No service fee for pots over £1m
  • Investors with a regular savings plan will dodge the £45 fee and instead pay 0.35%.

Trading charges

  • £10 to trade shares and investment trusts online
  • £30 to trade shares and investment trusts via phone

We’ve estimated the cost of investing various sums with Fidelity over the course of a year in the table below. The costs assume you only buy funds (shares work out slightly cheaper with some companies), and make four purchases and four sales each year.

Amount invested Annual cost
£5,000 Logged out detail
£10,000 Logged out detail
£25,000 Logged out detail
£50,000 Logged out detail
£100,000 Logged out detail
£250,000 Logged out detail
£500,000 Logged out detail
£1m  Logged out detail

Source: Analysis by Which? Money correct as of April 2021

Read our comparison of investment platform charges to see how much investing with Fidelity costs for a range of portfolios.

And if you're thinking of using Fidelity to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges

Who is Fidelity good for?

Fidelity Personal Investing's 0.35% headline rate platform charge is cheaper than rivals Hargreaves Lansdown and Bestinvest.

All three start charging less if you have more than £250,000, but Fidelity applies this threshold across your whole portfolio whereas the others apply it per account (Isa, Sipp and so on), making Fidelity a more attractive proposition in this regard.

Who is Fidelity expensive for?

Fidelity Personal Investing is very expensive for those with small pots, charging a whopping £45 annual flat fee for anyone with less than £7,500 invested. Consider Which? Recommended Providers AJ Bell and Vanguard instead.

It offers more competitive charges for those with larger portfolios, but the bigger your pot, the more likely you will be better off with a fixed-fee broker such as Interactive Investor, Halifax Share Dealing or The Share Centre.

What accounts and services does Fidelity offer?

The information below gives an at-glance view of the key things that the accounts and services Fidelity Personal Investing offers.

Elements marked with a are offered by Fidelity Personal Investing and those marked with a are not.


  Advisory services


Advisory services allow you to access professional investment advice.


 General investment account


A general investment account that can hold different types of investments but doesn’t give tax-free benefits like pensions and Isas.


  Income drawdown


Income drawdown allows you to take money out of your pension to live on in retirement.


✓  Junior Isa


A junior Isa is a tax-free savings account for under 18s.


✓  SIPPs


A Sipp is a pension where you have complete control over the investments you put your savings into.


  Stocks and shares Isa


A stocks and shares Isa is a tax-free account that allows you to put your money in a range of investments.




An annuity is an insurance product which allows you to swap your pension savings for a guaranteed regular income that will last for the rest of your life.


  Banking services


Banking services allow you to operate bank accounts, make transfers and make payments.


  Lifetime Isa


A lifetime Isas is a tax-free savings or investment account designed to help people aged 18-39 buy their first home or save for retirement.


Savings accounts


A savings account is somewhere you can put your money so it can grow in value.

Is your money safe with Fidelity?

If Fidelity went out of business, you would be compensated by the Financial Services Compensation Scheme (FSCS).

The FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online: there’s no reason to use a claims management company.

You won’t be compensated for investments falling in value, or a company in which you hold shares goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust. 

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