We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Fidelity investment platform review

We analyse the charges levied by Fidelity and ask its customers to rate it for service, tools, value for money and more

In this article
What is Fidelity International? Is Fidelity any good? What do customers say about Fidelity? What are Fidelity's charges?
Who is Fidelity good for? Who is Fidelity expensive for? What accounts and services does Fidelity offer? Is your money safe with Fidelity?

What is Fidelity International?

Fidelity International was launched in 1969 as the international arm of Fidelity Investments. 

It offers a DIY investment platform as well as access to financial advisers.

Is Fidelity any good?

Members can log in to see our reviews. If you're not already a member, join Which? and get full access to these results and all our reviews.


How Which? rates investment platforms


Which?'s rating for customer satisfaction is based on feedback from real customers.

We ask investors to rate their current platform for the quality of its online tools and smartphone app, customer service and information on investment opportunities and performance. We also ask whether it meets their needs, represents value for money and whether they'd recommend it to someone else.

How do we pick Which? Recommended Providers?

A platform must allow investors to pick their own investments from an extensive list.

It must have received at least a 70% customer rating, and not received a rating below three stars on any of of the underlying criteria, such as customer service, investment information or the quality of its online tools.

It also mustn't be in the top four platforms for charges, based on our fee analysis.

What do customers say about Fidelity?

We’ve heard from investors who use Fidelity, and this is what some of them had to say:

  • 'Excellent website, good choice of funds, prompt transaction notes and timely valuations.  Very good customer service with a named representative.'
  • 'Good for information with daily ideas for investment.'
  • 'Pretty good website and investor information. Its website seems to be pretty basic compared to other platforms. There is quite a lot you can't do. Dealing with it over the phone is a lengthy process.'

Find out more: the best and worst investment platforms

What are Fidelity's charges?

Below are the charges associated with a Fidelity Stocks and Shares Isa.

Annual charges

  • 0.35% if you have a 'regular savings plan' or £45 if you don't, on anything less than £7,500
  • 0.35% for pots of £7,500 to under £250,000
  • 0.2% for pots of £250,000 to under £1m
  • 0.2% for pots of £1m and no service fee for investments over this amount. 

The maximum fee you will pay for all your personal accounts is £2,000 a year.

Ongoing fund charges are set by the companies that manage the funds and start from 0.05%.

For shares or ETFs held within a stocks and shares Isa, the annual service charge is capped at £45.

Trading charges

  • £10 to trade shares and investment trusts online
  • £1.50 for deals as part of a regular savings or withdrawal plan, or for a reinvestment of income or a dividend
  • £30 to trade shares and investment trusts via phone.

How much would I pay to invest?

We’ve estimated the cost of investing with Fidelity over the course of a year in a stocks and shares Isa.

Costs will vary, depending on how much you invest and whether you trade funds or shares. All assume you make four purchases and four sales each year, spread out over different months.

As Fidelity applies a cap to share service charges within stocks and shares Isas, we have distinguished this from charges for general investment accounts.

Amount invested Annual cost
£5,000 Logged out detail
£10,000 Logged out detail
£25,000 Logged out detail
£50,000 Logged out detail
£100,000 Logged out detail
£250,000 Logged out detail
£500,000 Logged out detail
£1m  Logged out detail

Source: Analysis by Which? Money correct as of April 2022

Read our comparison of investment platform charges to see how much investing with Fidelity costs for a range of portfolios.

If you're thinking of using Fidelity to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges

Who is Fidelity good for?

Fidelity's 0.35% headline rate platform charge is cheaper than rivals Hargreaves Lansdown and Bestinvest.

All three start charging less if you have more than £250,000, but Fidelity applies this threshold across your whole portfolio, whereas the others apply it per account (Isa, Sipp and so on), making Fidelity a more attractive proposition in this regard.

It's also quite cheap for share trading, regardless of how much you invest. In our scenarios, if you make eight share trades a year, you wouldn't pay any more than £125, even if you have a pot worth £1m.

Who is Fidelity expensive for?

Fidelity is very expensive for those with small pots, charging a whopping £45 annual flat fee for anyone with less than £7,500 invested. Consider AJ Bell and Vanguard instead.

It offers more competitive charges for those with larger portfolios, but the bigger your pot, the more likely you will be better off with a fixed-fee broker such as Interactive Investor or Halifax Share Dealing.

What accounts and services does Fidelity offer?

The information below gives an at-a-glance view of the accounts and services Fidelity offers.

  • Advisory services - allow you to access professional investment advice. 
  • General investment account - can hold different types of investments but doesn’t give tax-free benefits like pensions and Isas.
  • Income drawdown - allows you to take money out of your pension to live on in retirement.
  • Sipp - a pension where you have complete control over the investments you put your savings into.
  • Savings account - somewhere you can put your money so it can grow in value. 
  • Stocks and shares Isa is a tax-free account that allows you to put your money in a range of investments.


What can you invest in?

  • 3,000+ funds, 1,000+ shares, almost 400 exchange-traded funds and nearly 200 investment trusts 

What tools and research does Fidelity? 

  • Expert fund selections 
  • Fund updates, share prices and market data 
  • Lets you chart and compare stocks and funds and search for funds based on the level of risk associated with them
  • Fidelity’s online Sustainable Investment Finder lets you filter funds based on seven criteria
  • Advice service for those with a minimum of £100,000
  • Wealth Management service for those with more than £250,000 
  • Easy Invest option for beginners, which places you in a low-cost tracker fund 


Is your money safe with Fidelity?

If Fidelity went out of business, you would be compensated by the Financial Services Compensation Scheme (FSCS).

The FSCS will cover up to £85,000 of investments per person, per platform. You can claim free of charge online: there’s no reason to use a claims management company.

You won’t be compensated for investments falling in value, or if a company in which you hold shares goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust.