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What’s new in Which? magazine: July 2020

Take a look inside the latest issue of Which? as we explore the truth behind toothpaste claims – can toothpastes deliver on their big promises?

What’s new in Which? magazine: July 2020

Which? magazine is the UK’s bestselling monthly, trusted by more than 600,000 subscribers. It’s packed with reviews, advice, investigations and news – our aim is to make individuals as powerful as the organisations they deal with in their daily lives.

If you’re not yet a Which? member, we’re offering a sneak peek at the product reviews and investigations that are featured in the latest issue.

Which? magazine: July 2020

The number of different toothpastes available for you to choose from is staggering. Visit the toothpaste section of Boots’ website and you’re faced with 186; Superdrug offer 136. Colgate alone has more than 50 different types for adults. The dizzying array of packaging promises everything from whitening to enamel repair. But is it really worth paying more?

In this month’s Which? magazine, we ask three leading dental health experts to assess the ingredients typically found in toothpastes that target sensitivity, whitening and enamel repair to get to the root of whether they’re worth it.

Meanwhile, our crash tests have uncovered car seats that break, detach from the car or fling a child forward, putting children at serious risk of harm.

We usually recommend having a car seat installed by a proper fitting service. But with the current pandemic, it’s proving very difficult to do this if you’re buying the seat online and getting it delivered to your home. Our tests investigate ease of installation and we get real parents to try setting them up.


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Also in this month’s magazine:

  • Chain reaction We reveal the truth about our food system and the impact that COVID-19 is having on what we eat.
  • Fake ads, real problems Facebook and Google let us promote fake health advice and a bottled water brand that didn’t exist.
  • Breakdown cover that won’t break the bank Discover this year’s best providers and learn how to stay safe if you break down during the coronavirus pandemic – at home or on the road.
  • Video calling put to the test Zoom is a viral hit, but is it the best way to keep in touch with friends and family?
  • The best fridge-freezers you can buy Whether you’ve got your eye on a freestanding, integrated or American-style fridge-freezer, we’ll help you make the right pick for your budget.

From the editor

The first time I saw empty shelves at the supermarket it really shocked me. It’s something I won’t forget in a hurry. This was before lockdown and I couldn’t understand why, in such a short period of time, our food supply chains had broken down.

In this month’s magazine, you can find out what happened, why Which? has (for years) been calling for a more joined-up food system, plus learn what we can all do to help protect supplies. We’ll also give you a really good reason to buy chips.

As video calls are now such an important part of all of our lives, we’ve put the latest video-calling services through our lab tests, so you’ll know which is best to call your family – and it’s not Zoom.

We’ve also gone undercover, pretending to be a ‘healthy’ water company, so we can reveal how easy it is for unscrupulous firms to target vulnerable people with dodgy ads on Facebook and via Google. We want these big brands to do more to protect their users, and we also want you to understand how they work so you can protect your family and friends – plus we show you how to spot a fake ad.

Thank you for your continued support through these times – we couldn’t do this without you.

Lisa Barber, Acting Editor, Which? magazine

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Interested in Which? magazine? If you choose to become a member and join today, you’ll be treated to a host of perks, including:

  • The latest product reviews and test results from our test labs
  • All our Best Buy and Don’t Buy verdicts
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How do I subscribe to Which?

Our ‘Join Which?’ page tells you everything you need to know to start receiving Which? magazine to your door and the additional benefits of becoming a member. Or you can find out more by calling our member services team on 029 2267 0000.

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