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Revealed: best places to buy tech and home appliances

From TVs and laptops to washing machines and kettles, discover the retailers that are getting customer service and product quality right

Revealed: best places to buy tech and home appliances

Which? has surveyed thousands of shoppers to find out where to buy tech and appliances from – and which stores to avoid.

Whether you’re Christmas shopping or treating yourself in the Black Friday sales, thousands of you purchase tech and home appliances at this time of year. And with squeezed household finances and worldwide distribution issues, it’s never been more important to buy from a retailer that offers both value for money and reliable customer service.

To uncover which stores are acing it and which are leaving shoppers disgruntled, we surveyed 11,632 people in September 2021 about their online and in-store shopping experiences over the previous six months.

Here, we reveal the shops and websites getting it right, and those to steer clear of.

Which are the best and worst tech retailers?

The tables below reveal the top and bottom performers in our survey. To find out how all 28 stores – including AO, Argos and Currys – scored, and to discover retailers’ star ratings for value for money, product quality, customer service and returns, visit our guide to the best and worst tech stores.

Best tech stores

Ranking (out of 28) Retailer Customer score* Retailer website (links open in new tab)
1 Richer Sounds 92% – Which? Recommended Provider RicherSounds.com
2 John Lewis 87% – Which? Recommended Provider JohnLewis.com
3 Apple 81% Apple.com/uk
=3 Samsung 81% Samsung.com/uk
5 Amazon 80% Amazon.co.uk

Bottom of the tech table

Ranking (out of 28) Retailer Customer score* Retailer website (links open in new tab)
24 Boots Kitchen Appliances 67% BootsKitchenAppliances.com
25 Littlewoods 66% Littlewoods.com
=25 Over Clockers 66% OverClockers.co.uk
27 Appliances Direct 64% AppliancesDirect.co.uk
28 Robert Dyas 62% RobertDyas.co.uk

Results based on a September 2021 survey of 11,632 people (4,161 Which? Connect panelists and 7,471 members of the UK public). *Customer score based on a combination of customer satisfaction and likelihood to recommend the retailer.

Richer Sounds tops the table

Woman visiting Richer Sounds website on laptop

Richer Sounds beat its rivals to land the prime position at the top of our table. The British retailer gained a first-rate customer score of 92% and a clean sweep of five-star ratings, so it’s no surprise we’ve named it a Which? Recommended Provider (WRP) this year. It also won the Which? Retailer of the Year award in 2021, having already done so five times previously.

In our survey, the employee-owned business had the highest proportion of people (74%) who rated employees’ helpfulness and knowledge as excellent, and it offers a price promise to beat other retailers by up to £100 up to 14 days after a purchase.

It sells a wide selection of high-end and budget-friendly options, including ex-display models, which are available in stores and online. One shopper felt they had ‘struck gold’ when they spotted an ex-display model of the speakers they wanted to buy and got a 30% reduction.

The vast majority (95%) of shoppers said Richer Sounds offered good value for money – a figure that was only matched by The Range and fellow WRP John Lewis.

The lowest-scoring tech shops

Robert Dyas was at the bottom of our tech table, receiving an unexceptional customer score of 62% and no more than three stars for any element in our survey. Only 61% of tech shoppers would recommend the retailer to others – the lowest proportion of any retailer in the survey.

Appliances Direct and Over Clockers dawdled at the bottom of the table too, achieving unremarkable customer scores of 64% and 66% respectively.

Over Clockers, which specialises in gaming systems and computers, left some shoppers dissatisfied when it came to delivery, with one in eight (12%) saying their experience was negative on this front – a poor performance matched only by Boots Kitchen Appliances.

Which are the best household appliance retailers?

If you’re in the market for a washing machine, oven or vacuum cleaner, the table below reveals the five best stores to head to. But if you want to know how 33 of the UK’s biggest appliance shops – including Amazon, Argos and Currys – did in our survey, visit our guide to the best and worst home appliances stores.

Top of the household appliances table

Ranking (out of 33) Store Customer score* Retailer website (links open in new tab)
1 John Lewis 86% – Which? Recommended Provider JohnLewis.com
2 Euronics 85% Euronics.co.uk
3 AO 82% AO.com
4 Very 81% Very.co.uk
5 Dyson 79% Dyson.co.uk

Bottom of the household appliances table

Ranking (out of 33) Store Customer score* Retailer website (links open in new tab)
29 B&Q 69% DIY.com
30 Wickes 67% Wickes.co.uk
=30 AppliancesDirect.co.uk 67% AppliancesDirect.co.uk
32  BootsKitchenAppliances.com 65% BootsKitchenAppliances.com
33 ApplianceCity.co.uk 60% ApplianceCity.co.uk

Results based on a September 2021 survey of 11,632 people (4,161 Which? Connect panelists and 7,471 members of the UK public). *Customer score based on a combination of customer satisfaction and likelihood to recommend the retailer.

John Lewis comes top

John Lewis storefront by night

John Lewis came top of our home appliances table following another rollercoaster year, with announcements on store closures and redundancies countered by multiple news stories about how it plans to shake up its business model.

John Lewis was the only retailer to be named a WRP for both tech and home appliance items for the second consecutive year. It achieved a full house of five stars for all the measures we asked tech shoppers about, while home appliance customers awarded it five stars for almost as many measures.

John Lewis was closely followed in our table by Euronics, which scored 85%.

The retailer, which is actually an association of over 600 independent electrical stores, missed out on becoming a Which? Recommended Provider because its returns and faulty goods policies don’t match the high standards our researchers look for when choosing retailers to recommend.

The worst home appliance shops

Even the lowest-scoring appliance retailers in our survey achieved at least three stars out of five for every measure we asked shoppers about, and some did better than that.

Appliance City got four stars for most elements. Over a third (34%) of its customers called its value for money excellent, and 31% said the same regarding product quality. Some shoppers told us that the retailer offered them discounts when ordering multiple products.

Almost four in 10 (38%) Boots Kitchen Appliances shoppers felt its product quality was excellent and 40% of Appliances Direct customers felt the same way.

How much does it cost to get a washing machine installed and delivered?

The price of a washing machine will rarely be the total amount you’ll pay – most people need to get it delivered and installed, and these services aren’t free.

The difference between the amounts retailers charge can be quite substantial, and can more than cancel out any savings you’ve made on buying the machine itself from one store rather than another.

The table below outlines how much you can expect to fork out to get your new washing machine delivered and fitted and your old one recycled.

Retailer Installation cost Recycling old model Delivery options
Amazon £25 for freestanding machines or £105 for integrated £20 Standard delivery free; next-day delivery £30-£55 for four-hour slot
Appliances Direct From £24.95 £25 Standard delivery £19.99; £29.99 for chosen day
Argos £45 for freestanding machines or £100 for integrated £19.99 Standard delivery from £6.95 or £12.95 for four-hour slot; next-day delivery from £14.95 or £24.99 for four-hour slot
B&Q Not offered Not offered Next-day delivery free for items over £50; named-day delivery free for products over £250
Currys £25 for regular washing machine or £40 for smart model From £15 Standard delivery free; £5 for Saturdays; next-day delivery from £20 or £40 for four-hour slot
Hughes Electrical £25 £20 Free for items over £50
John Lewis £25 for freestanding machines or £90 for integrated £20 Free when you spend over £50
Very.co.uk £19.99 £19.99 Standard delivery (usually next working day) £3.99; named-day delivery £4.99
Wickes Not offered Not offered Free for items over £75; named-day delivery £30 Mon-Fri or £35 Sat
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