Since releasing its first cordless vacuum in 2006, Dyson has been a dominant force in cord-free cleaning. However, a growing number of competitors are snapping at its heels.
New floorcare brands such as Lupe and Halo offer something a bit different. In Lupe's case it's a modular vacuum cleaner (the Pure Cordless, £569) that the brand says is fully repairable.
Meanwhile, Halo's Capsule cordless vacuum, £250, has large-capacity disposable dust bags for those who like to keep at arm's length from what they suck up.
Big-name brands, such as Beko and Samsung, who earned their reputations elsewhere, are getting in on the action too. And Shark has made impressive inroads into the market since launching in the UK four years ago.
Increasing competition has inspired rapid innovation, with cordless vac brands unveiling a host of new or improved features on their latest models in a bid to catch your attention.
Anti-tangle technology - helps prevent hair clogging around the brush bar (included across the Shark range, and the upcoming Dyson V15 Detect).
Automatic suction adjustment/ dust sensors - varies the suction power depending on the surface you're vacuuming or how dirty it is (found on some Dyson V11 models, the upcoming V15 Detect and the Tineco Pure One S12).