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ASUS ROG Xbox Ally UK release: where to buy the new handheld
The new handheld can seemingly do it all – playing both Xbox and PC games on the go. Here's where to get the best price on the new consoles
The Asus ROG Xbox Ally and Ally X have finally hit shelves in the UK – here's where you can find stock and the best bargains.
Handheld PCs have exploded in popularity since devices such as the Steam Deck launched a few years ago. Now, Microsoft has teamed up with Asus to release this Xbox-focused handheld.
You can choose from two models: the ROG Xbox Ally (£500) and the ROG Xbox Ally X (£800).
While stock in the UK is looking a bit dire, we've scoured the web in search of where you can find one, and what to expect if you do buy it.
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Where can I buy an Xbox Ally or Xbox Ally X?
If you're looking to pick up the new handhelds, here's where to find stock on both models.
* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Average price is checked for the six calendar months prior to publication. Not all retailers are included in our checks.
ASUS ROG Xbox Ally X
*Average price in the last six months: £799.99 | Cheapest Price in the last six months: £799
Sadly, the flagship handheld has sold out quite quickly in the UK. It doesn't help that only one other retailer outside of ASUS has it listed.
Like lots of new tech, there are stock issues – and a litany of postings from sites like eBay asking for hundreds of pounds above RRP.
We'll keep this page updated with stock we spot, but in the meantime you can check availability:
Want to snag a deal now? Check out our picks on the best Black Friday gaming deals
ASUS ROG Xbox Ally
*Average price in the last six months: £499.99 | Cheapest Price in the last six months: £499
While it doesn't have as beefy specs as the Xbox Ally X, this model uses the same modified version of Windows.
You might be able to get it for up to 99p cheaper from certain retailers, but we're hoping to see some 'real' price cuts by Black Friday.
If the retailers above are out of stock, you can also pick it up from:
- EE Store (£499 – available to backorder)
- Argos (£499.99 – limited stock available)
- ASUS (£499.99 – backorder only)
It's also worth keeping an eye on:
- Currys (£499 – currently out of stock)
- John Lewis (£499 – currently out of stock)
What is the Asus ROG Xbox Ally?
The first thing to know is that these handhelds aren't being made by Microsoft, as Xboxes are. Instead, they're made by computer and electronics manufacturer Asus. It's had experience making handheld PCs before, with its own ROG Ally system: a battery-operated gaming handheld that runs Windows and is targeted towards gaming on the go.
What makes the Xbox Ally and Xbox Ally X different is that these handheld PCs have a modified version of Windows running on them. This tweaked OS is supposed to be better integrated within the Xbox ecosystem.
Other key differences with the Xbox Ally include a redesigned chassis with an integrated Xbox controller, improved specs over the older ROG Ally and the ability to remotely play games installed on your Xbox from an Xbox Ally.
What are the Xbox Ally and Ally X's specs?
The standard ROG Xbox Ally has an AMD Ryzen Z2 A processor, 16GB of Ram, a 60Wh battery and 512GB of SSD storage. It weighs 670g.
The Ally X steps things up with an AMD Ryzen AI Z2 Extreme processor, 24GB of Ram, a larger 80Wh battery, more ports and a more generous 1TB of SSD storage.
The beefier specs make the Xbox Ally X a bit heavier, at 715g.
Both handhelds use the same 7-inch Full HD LCD screen, and both run the same modified version of Windows 11.
On the whole, these specs line up with the previous generation of ROG Ally – just with a newer processor that can generate better graphics.
How does it compare with the Steam Deck OLED and other handheld PCs?
We've compared the specs of popular handheld PCs below:
| Spec / console | ROG Xbox Ally | ROG Xbox Ally X | ROG Ally (2023) | ROG Ally X (2024) | Steam Deck OLED (512GB model) | MSI Claw 8 AI+ | Lenovo Legion Go S (base model) |
| Processor | AMD Ryzen Z2 A | AMD Ryzen AI Z2 Extreme | AMD Ryzen Z1 | AMD Ryzen Z1 Extreme | AMD Zen 2 'Van Gogh' | Intel Core Ultra 7 (Series 2) | AMD Ryzen Z2 GO |
| Ram | 16GB | 24GB | 16GB | 24GB | 16GB | 32GB | 16GB |
| Graphics | AMD Radeon graphics | AMD Radeon graphics | AMD Radeon graphics | AMD Radeon graphics | AMD Radeon graphics | Intel Arc graphics | AMD Radeon graphics |
| Screen | 7-inch LCD screen | 7-inch LCD screen | 7-inch LCD screen | 7-inch LCD screen | 7.4-inch OLED screen | 8-inch LCD screen | 8-inch LCD screen |
| Resolution and refresh rate | 1,920 x 1,080 at 120Hz | 1,920 x 1,080 at 120Hz | 1,920 x 1,080 at 120Hz | 1,920 x 1,080 at 120Hz | 1,280 x 800 at 90Hz | 1,920 x 1,200 at 120Hz | 1,920 x 1,200 at 120Hz |
| Storage | 512GB SSD (expandable with micro-SD) | 1TB SSD (expandable with micro-SD) | 512GB SSD (expandable with micro-SD) | 1TB SSD (expandable with micro-SD) | 512GB SSD (expandable with micro-SD) | 1TB SSD (expandable with micro-SD) | 1TB SSD (expandable with micro-SD) |
| Operating system | Windows 11 Home | Windows 11 Home | Windows 11 Home | Windows 11 Home | SteamOS 3 | Windows 11 Home | SteamOS or Windows 11 |
Would you rather stick with a Switch 2? Here's where you can find Nintendo Switch 2 stock in the UK – we've also spotted great deals on older Switch models.
How much are the Asus ROG Xbox Ally and Xbox Ally X?
Each model of the ROG Xbox Ally are in line with the RRPs of the previous ROG Ally and Ally X.
The base ROG Xbox Ally costs £499, and premium Xbox Ally X will set you back an eye-watering £799.
When are the ROG Xbox Ally and Ally X released in the UK?
Both the ASUS ROG Xbox Ally and Xbox Ally X hit shelves in the UK on 16 October, 2025 – just in time for the holiday season.
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Can the Xbox Ally play all games?
One of the biggest selling points of the ROG Xbox Ally is that while it's integrated with Xbox's systems, you still also have access to Windows. This means you'll also be able to use services such as EA Play, the Epic Games launcher and Steam.
This excludes some PS5 titles, but you should be able to play several previously exclusive PS5 titles through Steam.
While it can play a massive range of games, you likely won't have a seamless experience with every game. Some may require you to do some tweaking or use a mouse and keyboard.
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Will other ROG Allys get a price drop?
We hope so. We can't say for sure, but as the Xbox-oriented models appear to be the latest generation of ROG Ally, it wouldn't be unreasonable to think the older models will get a price cut.
That said, it's increasingly looking like the older Ally (2023) and Ally X (2024) are being phased out from retailers. You can only get them second hand or refurbished online.
Thinking of picking up an older model from Ebay or Back Market? Read our advice on how to buy second hand online.
