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Updated: 4 Feb 2022

Smart thermostats: can you save what the companies claim?

Gas prices are up, heating is costing more, and we all want to make savings. But can you actually save as much as Google, Hive and Tado have claimed?
Woman adjusting setting on smart thermostat

If you're considering making your heating smart, it's almost certainly because you're hoping to save money, especially with gas prices rising. Smart thermostat manufacturers make big claims about the amount a switch to smart heating can save you.

But a Which? investigation into some of the most popular smart heating brands - Tado, British Gas-owned Hive and Google - has found that these predicted savings were:

  • Sometimes unclear (in the case of Tado)
  • Sometimes unrepresentative of the average UK consumer (in the case of Hive and Google)
  • Sometimes (in the case of Hive's online savings calculator) less personalised than they initially appear or - when it said we could save 28% when Spending £1 a year on gas - downright bizarre.

That's not to say you can't save money with smart heating. But there are many factors to consider. And manufacturers aren't necessarily arming you with all the information you need to be able to judge whether you will or not.

Read on to learn more about the claims manufacturers have been making and whether or not smart heating could slash your heating bill.


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Smart heating manufacturers savings claims challenged by Which?

Women adjusting touchscreen smart thermostat on a

In a nutshell:

  • Tado says you can save 'up to 31%' a year using its smart heating
  • Hive says that buying the Hive Active Heating Thermostat could save you 'up to £110' a year
  • Google says that Google Nest users in the UK have saved between '8.4% and 16.5%' a year

Sounds good. However:

  • Tado's claim, made on its main savings page, had no reference to the data used to calculate this percentage, making it unclear to consumers how Tado had come up with this.
  • Hive's money-saving claims assume a gas usage 37% higher than the average gas usage estimated by Ofgem
  • Google's claims are based on the assumption that your heating is on for at least 17 hours a day. That's more than double the number of hours that the average UK home has its heating on according to the Department for Business, Energy & Industrial Strategies (BEIS).

Are smart manufacturers making unrealistic assumptions about your heating habits?

To be able to give you any idea of whether smart heating could save you money, manufacturers need to make assumptions about how you're currently heating your home.

But we believe some of the assumptions the manufacturers are making don't reflect real-life usage.

According to BEIS Energy Follow Up Survey the average UK home:

  • Has its thermostat set to 20u00baC
  • Is heated for 7.5 to 8 hours a day: 7.5 hours on a weekday and 8 hours at the weekend.

And, according to Ofgem, the average UK home uses 12,000 kWh of gas a year.

The BEIS figures were gathered from the autumn of 2017 to winter 2019. In fairness, many of us have been using more energy since the start of the pandemic than before: domestic energy use was up 2.1%, and domestic gas use up 0.8%, in 2020 compared to 2019 according to BEIS energy trends.

However, these are the most up to date figures from the UK government and Ofgem on heating behaviour and gas usage.

As such, we believe they give the best representation of the UK population as a whole. Using this data, as opposed to another sample, to calculate claims, would give the average UK consumer the best idea of what they potentially save when installing smart heating products.


Continue reading as we unpick that further. Or head over to our guide tosaving money on your heating bills


Tado's smart heating claims

tado smart thermostat

Claim: You can reduce your energy consumption by 'up to 31%' using Tado smart heating

Tado's statement of 'up to 31%' appeared on its main webpage relating to savings without a clear reference or onward link to the data used to make this claim. It was therefore hard for a consumer to determine whether this saving applied to them or not.

Tado did say that information comes from a study by the Fraunhofer Institute for Building Physics - but, to find this out, you needed to dig around looking at press releases and at web pages that you can't navigate to from the main savings page.

This study states that:

  • You can save up to 24% using geofencing (called presence/absence detection in the study) This feature turns your heating off when you're out the house
  • You can save up to 7% using weather responsive features, which changes the heating schedule based on the local weather.

Adding these together gets you the 31%.

We believe this information should be significantly easier to find. You should be able to see clearly how the 31% figure was derived without having to do tonnes of research.

What does Tado say?

We reached out to Tado with our concerns, who have since added a reference to the independent study on its main savings page and linked through to the study, making it easier for consumers to understand where the data underpinning its claim has come from.

Tado told us: 'We have improved our website to more prominently highlight the independent study that shows how a Tado smart thermostat can save potential customers up to 31% on energy consumption. We always aim to include the source of this statistic in our press releases and on our website.

We also have an Energy Savings Guarantee for customers who are not satisfied with their energy savings to claim their purchase costs back.'

Hive's smart heating claims

Hive Active Heating smart thermostat

Claim: save 'up to £110' a year by never heating an empty home.

The concept is great, as you don't want to waste money heating your home when you're not around. The issue is that Hive thinks you're using much more energy than you probably are.

Whenever Hive cites the £110 figure on its website, it says that this saving is based on an annual energy usage of 16,489kWh a year.

That's much higher than the average gas usage value of 12,000 kWh a year currently estimated by Ofgem. In fact, Ofgem considers a gas usage value of 17,000 kWh a year - not much more than Hive's estimated average - to be 'high'

So, based on the Ofgem scenario, we believe the claim is based on gas usage that is not representative of the average UK consumer and they are therefore likely to save much less than Hive claims.

What does Hive say?

We took our findings to Hive. A spokesperson for British Gas, which owns Hive, said:

'Our savings calculation is based on the actual usage of around 27,000 Hive customers before and after having a smart thermostat installed. This is so that the calculation is more reflective of a typical Hive customers' usage. Based on this data the average annual gas consumption usage before a Hive thermostat was installed was 16,489 kWh.

We periodically update the savings amount to reflect current fluctuations in prices. Given the current situation of increasing prices we will be thoroughly reviewing all of our price claims to ensure they reflect the current market.'

Hive's savings calculator

Hive Active Heating smart thermostat

Hive's website also had an online savings calculator, which invited you to answer five questions about your home and heating behaviour. The implication was, of course, that answering these five questions gave you a more personalised savings estimate.

The calculator assumed that your heating consumption decreased if you change your heating schedule from 'On all day' or 'Mornings & evenings only' to a 'Home Comfort Schedule'. The Hive Energy Modelling Report, which powered the tool, defines the 'Home Comfort Schedule' as having the heating on at 20°C for 7.5 hours a day.

For a given house type and location, the calculator appeared to be able to return one of only two possible percentage savings: one if you selected 'On all day' to describe your current heating behaviour; the other if you chose 'Mornings & evenings only'.

However, the questions 'How many bedrooms do you have?' and 'What is your current gas spend?' appeared to have no effect on the percentage savings.

We ran the calculator multiple times to systematically check the effect each question had on the saving the calculator returned, and found every time these two questions to have no effect.

We believe that asking these questions gave an exaggerated impression of how personalised the calculated savings were.

hand adjusting timer on boiler

No matter how many bedrooms you said your home had, the calculator claimed you'd make the same percentage saving.

In reality, having more bedrooms may very well influence the percentage saving you could make, depending on how you use those rooms - something the calculator had no knowledge of.

Even if this wasn't the case, why did the calculator ask a question that didn't change the calculated savings?

No matter what you said you currently spent on your gas, the calculator claimed you'd make the same percentage saving

This may also sound logical, but doesn't make sense either, as we'll explain.

For the percentage saving to remain the same, the calculator had to assume someone with a higher current gas spend (say, £600 a year) and someone with a lower gas spend (say, £300 a year) are using the same amount of gas - in other words the same number of kilowatt hours - as each other, just paying a different price for it.

Whereas it seems much more likely that, if you're spending twice as much on gas, it's also because you're using much more of it.

Keeping the percentage saving the same led to bizarre scenarios like the calculator saying we could save 28% if we spent just £1 a year on gas.

Worse still, the calculator always said that you could save by switching to its 'Home Comfort Schedule' no matter what your current heating behaviour was.

If you heat your home for less than 7.5 hours a day, and put in your current gas spend that reflected this, you would still be told you could make a saving by switching to the 'Home Comfort Schedule'. In such a scenario, we believe the calculator could have been misleading for consumers - as there's a significant chance of someone choosing to purchase a Hive product based on an inaccurate savings estimate.

As it stands, we believe that the house type, location, and choices of heating behaviour were the only determining factors actually being used to calculate percentage savings. Any other questions were redundant.

We believe that this redundancy gave an exaggerated impression of how personalised the tool's predictions were.

What does Hive say?

We contacted Hive with our concerns. Hive told us:

'We periodically update the savings amount to reflect current fluctuations in prices. Given the current situation of increasing prices we will be thoroughly reviewing all of our price claims to ensure they reflect the current market.

The team is looking at the calculator and the estimates we provide as part of this.'

Hive didn't respond to our claim that the questions about bedrooms and current gas spend had no effect on the calculated percentage saving.

Since contacting Hive with our findings, we noticed that the savings calculator URL had been redirected to their home page, meaning you cannot currently access it.

Google's smart heating claims

Google Nest Learning Thermostat

Claim: Nest users in the UK have saved between '8.4% to 16.5%' using Google Nest

On the same webpage as this claim, Google explains that it has calculated this by comparing data it has gathered on Google Nest users' energy usage to what it considers to be a typical scenario for non-Nest users: keeping the thermostat temperature at 20 degrees most of the day but turning it down to 9 degrees for seven hours at night.

In other words, it assumes that, if you're not a Nest user, you have your heating on for at least 17 hours a day: over double the eight hours claimed by BEIS. That's a big difference.

The BEIS survey also reports that six in 10 households with a thermostat leave it at one temperature while the heating is on and don't vary it depending on the time of day.

Based on the BEIS scenario, therefore, the average UK consumer is likely to save less on their heating bills than Google estimates.

What does Google say?

We took our concerns to Google, but didn't hear back.


Smart thermostats are not the only way to reduce your heating bill - read our top tips to reduce your heating bill


Who can save with a smart thermostat?

laptop showing pie line and bar charts

Smart heating undoubtedly makes controlling your heating easier. And it's certainly possible to save on your heating bill using a smart thermostat.

Yet, our investigation has found that it is often difficult to tell if the tantalising estimates made by companies are applicable to you.

If companies were more transparent, it would be easier for consumers to understand how any savings claims are made. And these claims should be representative for a typical UK home, not just the savings possible for the few heavy gas users.

It's always worth checking what manufacturers have assumed about how you heat your home, so you can decide if their claims apply to you.
In general however, you are more likely to save money on your heating bills by going 'smart' if:

  • You have a busy and irregular lifestyle - the ability to change the schedule on the go, along with smart features such as GPS tracking, can help you save money.
  • You currently use a lot of gas every year - As we said before, Ofgem's high typical domestic consumption value for gas is 17,000kWh a year. If you're one of them then switching to smart heating could save you money closer to the amount in manufacturers headline claims.
  • You want to make a lifestyle change - when we surveyed 315 W? Members in October 2021, seven out of 10 them said they've found it easier to control their heating schedule since getting a smart thermostat. If you want to reduce your energy usage, smart heating empowers you to do this, just don't expect massive savings if you already use a boiler timer or programmer effectively.

Finally, around 87% of homes have a thermostat, the majority of which are set to 20u00baC. Whether it's 'smart' or 'dumb', by lowering the temperature you can reduce your spend.

The Energy Savings Trust estimates a 10% increase in your heating bill for every degree you turn the thermostat up, so keep it as low as possible, while obviously keeping your home comfortable.


Find out more about buying a smart thermostat. You can also get help if you're struggling to pay your energy bill.