The trusted news websites showing us scam adverts

How you can spot when an advert is real or fake
James RoweSenior Video and Audio Content Creator

Having previously worked at the BBC and in commercial radio before joining Which?, James produces our always-on podcasts, and oversaw the launch of our member-exclusive podcasts in 2025.

News websites receive a huge amount of money from advertisers promoting their business and services alongside news stories. But scammers are getting in on the act to target you and me.

In this podcast, we sit down with Which? senior journalist Tali Ramsey to chat about her investigation into the scam adverts she found on some of the UK's most trusted news websites. She tells us how fraudsters are using artificial intelligence (AI) to fool us and get hold of our money.

Plus, with AI getting more and more believable, Tali shares some advice on how to spot whether an advert is legitimate or not.

Click to download a transcript of this podcast.

Outsmart the fraudsters

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