Outfox Energy

Launched towards the end of 2017, Outfox Energy (formerly Outfox the Market and renamed in June 2025) is a family-owned company based in Leicester in the East Midlands. The brand describes itself as 'one of the cheapest' energy suppliers on the market.

The company claims to 'pride [itself] on being able to offer that authentic touch to [its] service that many larger companies can no longer do' – so we've put that promise to the test and asked its customers what they think.

Outfox Energy customers can use its app to submit meter readings, check their balance or make payments. The company prefers customers to manage their accounts online, but those who don't have the internet or can't manage their account online or via the app can use paper billing.

Use our free tool to compare energy prices and look for cheaper gas and electricity deals.

Outfox Energy score

We combine the results of our customer survey with an in-depth assessment of companies’ behind-the-scenes practices and policies to give you an overall view.

Take a look at our table below to see our score breakdown for Outfox Energy:

Here's how Outfox Energy's customer and policy assessments break down:

Find out how Outfox Energy compares with other energy companies – click to see our full results of the best energy suppliers.

Which? verdict on Outfox Energy

• Pros: Generally easy to contact and issues clear statements
• Cons: Overall customer service could be better – the brand scored two stars in our survey for this aspect

Outfox Energy customer review

Outfox Energy performed just above average for customer score in our ranking of 17 companies, as rated by 11,945 members of the public in the annual Which? customer survey. Its total of 73% was the same as Co-op Energy. Seven brands scored higher, including 100Green (82%), Good Energy (81%) and Octopus Energy (79%).

As part of our latest survey, customers rated Outfox Energy a fair three stars for ease of contacting, payment accuracy, clarity of statements and value for money. No brand received more than three stars for the accuracy of its payments or value for money, while four stars was the highest rating in any category.

Speaking on their experience dealing with Outfox Energy, one satisfied customer said: 'They are a very nice company to engage with. Always helpful and sort out issues quickly. I had a rather large overpayment last year and I asked for a refund, which appeared in my bank the next day. Great service.'

Another respondent told us: 'When I asked them for help with a problem they helped me with easy information and good advice and were very quick and professional.'

Outfox Energy customer service

In our assessment, Outfox Energy's customer service setup when you contact it scored above average with 8 points out of 12. Three other providers also scored eight while three managed to score nine, including 100Green, Ecotricity and British Gas.

Outfox Energy common complaints

In our survey, only 3% of Outfox customers who said they had engaged with it in the past year said they did so to make a complaint.

We received some comments linked to negative experiences of contacting the company. One respondent said: 'They are very helpful but it can be somewhat difficult speaking to someone.'

Another said: 'It takes too long to speak with someone on the phone.'

Despite this, Outfox Energy customers awarded it a fair three stars for ease of contacting.

Our Outfox Energy supplier assessment

In September-November 2025 we looked at five aspects of suppliers' business practices and procedures. Examples of some criteria within each category include:

• Complaints – how many complaints suppliers get and how quickly they resolve them
  
• Contacting your supplier – including how and when you can get in touch, call waiting times, and the quality of self-service help online
• Help for customers who need it – including those in vulnerable situations, those who use prepayment meters, those who need materials in languages besides English, and web accessibility 
• Smart meters – including performance against 2024 smart meter targets and the proportion of customers' smart meters actually operating in smart mode
• Switching – how well suppliers handle switching.

We did this using a combination of the responses to a survey we sent to suppliers and our own assessments.

Outfox Energy scored 68% in our assessment, putting it joint-second along with Utilita. The highest score was 79%, earned by E (Gas & Electricity). The brand also achieved decent scores for handling complaints (11 points out of 15) and providing help to those in need (7 points out of 10).

It wasn't among the best for switching, with an underwhelming two out of five points compared with the five achieved by E (Gas & Electricity).

Does Outfox Energy support prepayment meters?

No, Outfox Energy does not currently supply energy through prepayment meters. It says: 'We are working on an offering for existing customers that are struggling to manage their energy spend, and this will be extended to new customers in due course.'

If you currently have a prepayment meter and want to switch to a credit meter with Outfox Energy, contact your current supplier to ask them to exchange your meter for a credit meter. Once this has been completed, you will be free to move.

Not sure if you should prepay? Find out with our guide: Is prepayment energy right for you?

How sustainable is Outfox Energy?

Sustainability credentials are important when choosing an energy supplier for two thirds of those responsible for choosing their provider. That's according to our online survey of 3,000 UK adults in August 2024.

So we factor in a range of sustainability criteria in our Eco Provider assessment. We are next running this research in 2026.

Here's how Outfox Energy fared:

• Proportion of renewable electricity sold to customers: 41%
• Doesn't generate renewable electricity
• Doesn't offer time-of-use tariffs

Find out more about the differences between energy companies’ renewable electricity, and find out how we assessed energy suppliers for sustainability.

Based on information supplied by companies in August 2024 and their most recent published fuel mixes, where available.

Making your home more energy efficient will save money on your bills in the long term and lower your carbon footprint. Get started with our guides to home energy efficiency.