Best tinned tomato soup

When it comes to quick, comforting lunches, a classic tin of creamy tomato soup remains a store-cupboard staple across the UK. But does spending more get you a more satisfying soup?

To find out, we asked 77 soup fans to rate big brands including Heinz and Baxters alongside cheaper supermarket own labels in a blind taste test.

We uncovered three Great Value supermarket tins that impressed with their excellent creaminess and rich tomato flavour.

Read on to discover which budget soups are worth stocking up on, and which pricier brand came bottom of the rankings.

Best tinned tomato soup 

Heinz was beaten by cheaper supermarket own-labels costing less than half the price.

Sainsbury’s, Tesco and Asda came top in our taste test, showing you don't need to splash out for a great-tasting soup.

Best Buy and Great Value: Sainsbury's Cream of Tomato Soup

Price: 59p for 400g (15p per 100g)

Score: 78%

As the joint highest-scoring tin, this budget-friendly soup from Sainsbury's impressed our panel. 

Most tasters found the balance of tanginess and sweetness just right. 

It also won over tasters on appearance and texture, with three quarters rating it the perfect creaminess.

Not only is it a Best Buy, but it also offers outstanding value at just 59p a tin.

Available from Sainsbury's.

Best Buy and Great Value: Tesco Cream of Tomato Soup

Price: 59p for 400g (15p per 100g)

Score: 78%

Tesco's cream of tomato soup tied with Sainsbury's, matching it on both taste and value.

It excelled on every measure, with just the right strength of flavour and tang for the majority of tasters.

Unlike some lower-scoring soups, there was no compromising on texture, with top marks for thickness and creaminess.

Costing a fraction of the price of Heinz, it's another Great Value pick.

Available from Tesco.

Best Buy and Great Value: Asda Cream of Tomato Soup

Price: 59p for 400g (15p per 100g)

Score: 77%

Completing our three Best Buys, Asda is another good supermarket own-label tin.

It was rated among the best for appearance, aroma, flavour and texture, combining well-balanced flavours with a satisfying creaminess.

Our panel gave it strong scores across the board, making it a worthy Best Buy recommendation.

Available from Asda.

Looking for more food and drink recommendations? See our pick of the best olive oil, best Greek-style yoghurts and the best peanut butter

How other tomato soups compare

While supermarket own-labels excelled, several big brands fell behind, losing marks on flavour and all-important creaminess.

• Crosse & Blackwell Cream of Tomato Soup – 76%. The best-rated brand on test. While it's cheaper than Heinz, it still costs around double the price of most supermarket own labels. £1.25 for 400g (31p per 100g). Available from Ocado, Sainsbury's and Tesco.
• Co-op Classic Cream of Tomato Soup – 73%. A solid contender with good creaminess and well-balanced flavours. Aroma and appearance didn't quite match up to higher-scoring tins, though. 75p for 400g (19p per 100g). Available from Co-op.
• Marks & Spencer Cream of Tomato Soup – 73%. Our tasters particularly liked the thickness and creaminess of this tinned soup. At 60p, it offers good value for M&S shoppers. 60p for 400g (15p per 100g). Available from Ocado.
• Morrisons Cream of Tomato Soup – 72%. A decent option, scoring highly on colour and sweetness. Just over a third wanted a stronger tomato flavour and more tanginess. 65p for 400g (16p per 100g). Available from Morrisons.
• Aldi Bramwells Cream of Tomato Soup – 71%. Aldi impressed on appearance, but its texture wasn't on par with top-ranking rivals, with more than half finding it lacked creaminess. 59p for 400g (15p per 100g). Available from Aldi (in-store only).
• Lidl Newgate Cream of Tomato Soup – 70%. Like Aldi, Lidl's soup looked the part, however, the flavour and texture fell slightly short. 59p for 400g (15p per 100g). Available from Lidl (in-store only).
• Heinz Cream of Tomato Soup – 68%. Heinz finished towards the bottom of the rankings, losing out to cheaper own brands. More than a third thought the flavour was too weak and not sweet enough, while 62% said it wasn't creamy enough. £1.70 for 400g (43p per 100g). Available from Asda, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose.
• Waitrose Essential Cream of Tomato Soup – 66%. Waitrose was the lowest-scoring own-label soup overall. It lost marks for flavour, and around half thought it wasn't thick or creamy enough. 85p for 400g (21p per 100g). Available from Waitrose.
• Baxters Cream of Tomato Soup – 58%. The most expensive on test and the lowest-scoring soup overall. Most tasters found the flavour too weak, and the texture wasn't thick enough. £2.05 for 400g (51p per 100g). Available from Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose.

Best supermarket food and drink – see the full list of supermarket products that have topped our taste tests

Full results from our tomato soup taste test

Is tinned tomato soup healthy?

Which? nutrition expert Shefalee Loth said:
'A comforting bowl of tinned tomato soup can be a healthy choice within a balanced diet, but look out for salt and sugar content when buying. All the soups we tested received an amber traffic light rating for salt, so opt for lower-sodium options like Morrisons (0.42g per 100g). Sugar is also worth watching, as brands add sugar to counteract acidity. Asda and Crosse & Blackwell both contain 6.1g of sugar per 100g, whereas Co-op has a slightly lower 4.4g.

However, tinned tomato soup can offer some benefits. For example, it may count as one of your five-a-day if it contains at least 80g of vegetables. (This could come from fresh or tinned tomatoes, or from tomato purée — one heaped tablespoon counts as one portion.)

Lycopene is an antioxidant found in tomatoes, and cooking and processing can also make the lycopene in tomatoes more bioavailable than it is in raw tomatoes.

Also, as these soups are generally low in fibre and protein, they won't always keep you full. I recommend pairing your soup with a wholegrain sandwich filled with a protein like lean chicken, tuna or tofu, or a side of grains and salad.'

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Where to buy dairy-free and vegan tomato soup

If you follow a plant-based diet or avoid dairy, you may be able to find a dairy-free tinned tomato soup in some supermarkets.

Heinz is the most widely available option, made with fermented soy. We didn't include this version in our lineup, as it isn't comparable with the other soups on test.

Heinz Plant-Based Cream of Tomato Soup, £1.70 for 400g. Available from Asda, Morrisons, Ocado, Sainsbury's and Tesco.

How we tested tomato soup

All the soups were blind-tasted and rated by a panel of 77 people in August 2026 at our specialist test lab.

We recruited a panel of people who buy and eat tomato soup, and who broadly represent the demographic profile of adults in the UK (age range, gender split and more). 

The taste test was blind, so our testers didn’t know which soup they were trying. They tasted the soup in a fully randomised order to avoid bias. Each tester had a private tasting booth so they couldn’t discuss what they were tasting or be influenced by others.

The tasters rated the flavour, aroma, appearance, and texture of each soup and told us what they liked and disliked.

The overall score was based on:

• 50% flavour
• 20% aroma
• 15% appearance
• 15% texture

These weightings are based on the attributes people ranked as most important when tasting tomato soup. All our results are checked and analysed by our in-house statistical team.

Find out more about our editorial independence policy and see behind the scenes of our taste tests to understand more about how we work.

Price and availability correct as of October 2026