We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Travel agents

Best and worst hotel booking websites

Article 4 of 6

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Which accommodation booking website should you use to book your next hotel, apartment or villa stay? Our survey of Which? members reveals all.

We've rated 14 leading accommodation booking sites including Booking.com, Hotels.com, Airbnb, Expedia and Owners Direct to help you book your next hotel stay with confidence. Unlock the table to find out:

  • the top-rated accommodation booking sites
  • ratings for important factors including value for money, transparency of fees and customer service
  • which accommodation websites are the best to book with
  • which sites show a need for significant improvements.

These results are for members only. Please log in if you're a member, or join Which? now to get instant access to all our reviews and test results.

How you rate hotel booking sites
Accommodation booking site Ease of use Relevance of search terms Transparency of fees Value for money Description matching reality Customer service Customer score
Airbnb Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Agoda Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Amoma Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Booking.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Ebookers Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Expedia Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
HomeAway Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Hotels.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Lastminute.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Late Rooms Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Owners Direct Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Secret Escapes Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Travel Republic Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Travel Zoo Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content

Using the table: Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each holiday company. A dash indicates we did not receive enough responses to report on a company in that category. Relevance of search terms: Whether filters worked effectively and results were relevant. Transparency of fees: If the first price quoted was the one the customer ended up paying. Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company to a friend. Companies with the same customer score are presented in alphabetical order. 

How we researched hotel booking sites

In June 2018, we asked Which? members to tell us about their experiences researching and booking hotels online in the past two years. The results are based on 6,044 member experiences. Only companies and star rating categories with at least 30 responses were reported on.

 
SHARE THIS PAGE