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Best all-inclusive holiday providers in 2025 – and the worst
From companies with cocktails on tap to those that won’t even give you a can of Coke, we rate the biggest, best and worst all-inclusive package providers
You’d think ‘all-inclusive’ meant everything was included. In fact, our latest survey shows that holidaymakers spend an average of £119pp per week on sneaky in-resort extras, and that this can be much more with some all-inclusive holiday operators
Nearly half of those who took a beach holiday in our latest survey told us they opted for an all-inclusive resort – the priciest option. Yet they found themselves forking out extra on everything from snacks to cocktails.
Those who booked with Expedia paid the most for in-resort extras. One in 10 even had to pay extra for a soft drink. So while the headline price may appear cheap, the total cost may not be.
By contrast Trailfinders and Kuoni – both Which? Recommended Providers (WRPs) – were rated highly for their inclusive offerings of drinks, snacks and meals. A third of Kuoni’s customers even told us they got spa treatments thrown in for free.
You can compare customer scores and prices in the table and, for extra peace of mind, all the companies awarded Which? Recommended Provider (WRP) status guarantee that they will not apply surcharges in 2025 – so the price won't go up after you book.
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Best all-inclusive holiday providers
| 89% | n/a | £372 | ||||||||||
| 87% | £172 | £283 | ||||||||||
| 84% | n/a | £138 | £157 | |||||||||
(100) | 83% | £119 | £167 | |||||||||
| 82% | £149 | £216 | ||||||||||
(1,140) | 82% | £119 | n/a | |||||||||
| 80% | n/a | n/a |
Using the table Based on a survey of 19,958 holidays taken in the past two years from 12,119 Which? Connect members and members of the public in August/September 2024. Sample sizes in brackets. Star ratings are based on one to five stars. The more stars the better. n/a indicates we did not receive enough responses to report on a company in that category. Average price based on the median price per day of holidays taken by survey respondents with the company named in ALL categories of holiday. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score based on a combination of overall satisfaction and how likely people are to recommend the company.
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The all-inclusive package holiday companies that Which? recommends
Trailfinders – 87%
Trailfinders is consistently one of the UK’s top tour operators. While it doesn’t specialise in all-inclusive, it has the highest score of any holiday company in the category which reflects what an excellent operator it is.
It is one of just two companies to be rated five stars for customer service, accommodation and how well organised its holidays are.
Which? verdict: Trailfinders is the best-rated all-inclusive package provider in our survey.
Read the full Trailfinders review or visit the Trailfinders website directly.
Kuoni – 83%
You told us Kuoni’s high-end holidays are worth every penny. It’s the only all-inclusive WRP with a four-star value for money rating.
Customers were impressed with Kuoni’s five-star customer service, accommodation and how well organised its all-inclusive packages are.
Which? verdict: Kuoni is a top choice for a premium all-inclusive getaway.
Read the full Kuoni review or visit the Kuoni website directly.
What does all-inclusive mean?
Whenever the economy takes a tumble, all-inclusive holidays surge in popularity as we all seek to control our spending. If you’ve paid for everything in advance, there’s no need to worry that costs will spiral out of control when you arrive at your destination.
The problem? There’s no set definition of ‘all-inclusive’. What’s really included in your package price varies between companies and even resorts, and it can mean you end up paying lots more money when on your all-inclusive holiday.
The most basic all-inclusive package includes flights, accommodation and three meals a day. But the inclusion of anything else, be it scuba diving or just an ice cream, comes down to the holiday company and resort’s own definition of all-inclusive.
For example, our survey found that only 80% of guests had cocktails thrown in, just 84% had snacks on tap and fewer than half had premium brands of beers and spirits included in their packages.
You might also find that while extras are included, restrictions are imposed. Some resorts limit the number of alcoholic drinks you can have per day, or may only serve snacks at certain times.
The watering down of included benefits has become so rife that some holiday companies have even invented a new category, ‘all-inclusive plus’, to denote packages that include extra perks that used to be included as standard, such as branded drinks and a la carte dining.
You can find out more about what is and isn’t usually included when you book with different holiday companies in our guide: How to choose the best all-inclusive holidays.
Is all-inclusive worth it?
Guy Hobbs, Which? package holiday expert, says:
‘Many resorts offer the option of staying on a B&B, half-board or all-inclusive basis. Whether the latter is worth it depends on how much it costs, and whether you think you’ll be indulging in the all-inclusive freebies.
‘The upgrade from B&B to all-inclusive can be as little as £15pp per day, which will pay for itself even if you only eat dinner in the resort. However, if the only food on offer is a bland buffet, or you think you’ll be leaving the resort to sightsee and eat in local restaurants, the upgrade may not be worth your while.
‘Ultimately the question of whether all-inclusive is worth it or not comes down to whether you get a good deal, on a good resort, with a good provider. You can find out more in our guide: How to save money on all-inclusive holidays.’
How we researched holiday companies
In August/September 2024, we asked 12,119 Which? Connect panel members and members of the public to complete an online survey about their experiences of booking and going on holiday in the past two years. Our results are based on 19,958 holidays. We only reported on companies in any given category when we received at least 30 relevant responses.