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Best all-inclusive holiday providers in 2026 – and the worst
From companies with cocktails on tap to those that won’t even give you a can of Coke, we rate the biggest, best and worst all-inclusive package providers
Guy is an award-winning travel writer with 20+ years' experience. He runs a crack team of researchers, unearthing everything from the best beaches to the worst car hire companies.
During difficult times, all-inclusive packages are very popular as a way to keep holiday costs from spiralling out of control. Yet, in our survey, many people ended up forking out for sneaky in-resort extras.
In our most recent price analysis, the average cost of a week’s all-inclusive package in Europe at peak time (August 2026) is £1,326pp. It’s not cheap, but it should be all you have to pay.
However, our survey found that holidaymakers spend an average of £119pp extra in the resort. And this figure is even higher with some operators. ‘All inclusive’, it seems, doesn’t always mean that everything is included.
Our survey found that Expedia customers paid the most for in-resort extras. One in 10 even had to pay extra for a can of Coke.
But if you go all-in with Trailfinders or Kuoni – both Which? Recommended Providers (WRPs) – you’ll get far more included. Both were rated highly for their offerings of drinks, snacks and meals. A third of Kuoni’s customers even told us they got spa treatments thrown in for free.
You can compare customer scores and prices in the table. For extra peace of mind, all the WRPs guarantee that they will not apply surcharges in 2026 – so the price won't go up after you book.
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The best all-inclusive holiday providers
| 89% | n/a | £372 | ||||||||||
| 87% | £172 | £283 | ||||||||||
| 84% | n/a | £138 | £157 | |||||||||
(100) | 83% | £119 | £167 | |||||||||
| 82% | £149 | £216 | ||||||||||
(1,140) | 82% | £119 | n/a | |||||||||
| 80% | n/a | n/a | ||||||||||
(36) | 79% | n/a | £134 | n/a | ||||||||
(143) | 79% | £117 | £182 | |||||||||
(101) | 78% | £153 | £204 | |||||||||
(84) | 76% | £109 | n/a | |||||||||
(1,508) | 76% | £119 | £165 | |||||||||
(418) | 74% | £103 | n/a | |||||||||
| 74% | £100 | £156 | ||||||||||
(50) | 74% | £171 | £237 | |||||||||
(31) | 73% | n/a | n/a | £343 | ||||||||
(223) | 71% | £101 | £128 | |||||||||
(72) | 70% | £102 | n/a | |||||||||
(297) | 66% | £97 | £151 |
Using the table Based on a survey of 19,958 holidays taken in the past two years from 12,119 Which? Connect members and members of the public in August/September 2024. Sample sizes in brackets. Star ratings are based on one to five stars. The more stars the better. n/a indicates we did not receive enough responses to report on a company in that category. Average price based on the median price per day of holidays taken by survey respondents with the company named in ALL categories of holiday. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score based on a combination of overall satisfaction and how likely people are to recommend the company.
All-inclusive package holiday companies that Which? recommends
Trailfinders – 89%
Trailfinders is consistently one of the UK’s top tour operators. While it doesn’t specialise in all-inclusive packages, it has the highest score of any holiday company in this category, reflecting what an excellent operator it is.
It's one of just two companies to get five stars for customer service, accommodation and how well organised its holidays are.
Which? verdict: Trailfinders is the best-rated all-inclusive package provider in our survey.
Read the full Trailfinders review or visit the Trailfinders website directly.
Kuoni – 87%
You told us Kuoni’s high-end holidays are worth every penny. It’s the only all-inclusive WRP with a four-star value-for-money rating.
Customers were impressed with Kuoni’s five-star customer service, accommodation and how well organised its all-inclusive packages are.
Which? verdict: Kuoni is a top choice for a premium all-inclusive getaway.
Read the full Kuoni review or visit the Kuoni website directly.
What does all-inclusive mean?
Unfortunately there’s no set definition of ‘all-inclusive’. What’s really included in your package price varies between companies and even resorts, and it can mean you end up paying lots more money when on your all-inclusive holiday.
The most basic all-inclusive package includes flights, accommodation and three meals a day. But the inclusion of anything else, be it scuba diving or just an ice cream, comes down to the holiday company and resort’s own definition of all-inclusive.
For example, our survey found that only 80% of guests had cocktails thrown in, 84% had snacks on tap and fewer than half had premium brands of beers and spirits included in their packages.
You might also find that while extras are included, restrictions are imposed. Some resorts limit the number of alcoholic drinks you can have per day, or may serve snacks only at certain times.
The watering down of included benefits has become so rife that some holiday companies have even invented new categories, ‘all-inclusive plus’, 'all-inclusive premium' and 'ultra all-inclusive' to denote different kinds of inclusive packages. Only in the top tier will you find the extra perks that used to be included as standard, such as branded drinks and a la carte dining.
Find out more about what is and isn’t usually included when you book with different holiday companies in our guide: How to choose the best all-inclusive holidays.
What’s the cheapest all-inclusive holiday destination?
When we compared nearly 2,000 holiday prices for a week’s all-inclusive break in August 2026 with three major providers, we found that Morocco was cheapest overall. The average price was £1,016pp, and the cheapest we found was £760pp.
But the second-cheapest destination might be a better bet. The Canary Islands have a similar temperature all year round and don’t suffer from the same searing heat as the mainland in August.
The average price of an all-inclusive holiday in the Canary Islands is £1,122pp, and the cheapest option we found was just £587pp.
Is all-inclusive worth it?
Guy Hobbs, Which? package holiday expert, says:
‘It really depends on whether you think you'll be indulging in the all-inclusive freebies.
‘The upgrade from B&B to all-inclusive can be as little as £15pp per day, which will pay for itself even if you only eat dinner in the resort. However, if the only food on offer is a bland buffet, or you think you’ll be leaving the resort to sightsee and eat in local restaurants, the upgrade may not be worth your while.
‘Ultimately it comes down to whether you get a good deal, on a good resort, with a good provider. You can find out more in our guide: How to save money on all-inclusive holidays.’
How we researched holiday companies
In August and September 2024, we asked 12,119 Which? Connect panel members and members of the public to complete an online survey about their experiences of booking and going on holiday in the past two years. Our results are based on 19,958 holidays. We only reported on companies in any given category when we received at least 30 relevant responses.
Which? Travel has been rating holiday companies for more than 50 years. Join Which? Travel to get more unbiased reviews on the best and worst hotels, car hire companies, travel insurance and other essential holiday services