
30 October 2020
Best and worst self-guided tour providers
Which self-guided tour provider should you use for your next trip? Our survey of thousands of Which? members reveals all.

In this article
With hundreds of companies to choose from, which ones offer the most knowledgeable guides, the nicest accommodation, and the best value for money? Here, we reveal satisfaction ratings for the self-guided tour providers that are used most by Which? members.
These reviews cover self-guided tour providers – that's companies offering activity holidays which do not take place in a large group and are mostly not accompanied by a guide. To read our full reviews, click on the links in the table below.
For holidays with a planned itinerary and accompanied by a dedicated guide, see our best-rated escorted tour providers. Alternatively, our table of package holiday providers covers traditional beach, resort or poolside packages. For more specialist holidays, find out how companies ranked for city breaks, ski trips and villa holidays.
To be named a Which? Recommended Provider (WRP), companies must be highly rated in our survey. This year, we have taken extra steps to assess their treatment of customers throughout the coronavirus pandemic. We have also spoken to customers who were left out of pocket and scrutinised their refund policies for cancelled holidays.
How we researched holiday companies
In March and April 2020, we asked Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the last two years. We only reported on companies and star rating categories when we received at least 30 responses.
You can have your say on what we research and help us achieve change by joining Which? Connect
Travel agents
- 1.Best and worst package holiday providers
- 2.Best and worst city break providers
- 3.Best and worst escorted tour providers
- 4.Best and worst self-guided tour providers
- 5.Best and worst ski holiday providers
- 6.Best and worst villa holiday providers
- 7.Best and worst travel comparison websites
- 8.Best and worst flight booking websites
- 9.Best and worst hotel booking websites
- 10.Best and worst travel deal websites

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