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Travel agents

Best and worst travel comparison websites

Article 7 of 7

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Which travel comparison website should you use to research your next holiday? Our survey of Which? members reveals all.

We've rated nine leading travel comparison websites including Tripadvisor, Skyscanner, Kayak and Travelsupermarket to help you research your next holiday with confidence. Unlock the table to find out:
  • the top-rated travel comparison sites
  • ratings for important factors including value for money, and ease of use
  • which comparison websites are the best to research your holiday with
  • which sites show a need for significant improvements.

These results are for members only. Please log in if you're a member, or join Which? now to get instant access to all our reviews and test results.

How you rate travel comparison sites
Comparison site Market coverage Functionality of site Relevance of search terms Prices Customer score
Cheapflights Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Gocompare Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Google Flights Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Kayak Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Momondo Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Skyscanner Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Travelsupermarket Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Tripadvisor Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Trivago Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Using the table: Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each comparison site. A dash indicates we did not receive enough responses to report on a company in that category. Market coverage whether users were shown prices for all major booking sites Functionality of site How easy the site was navigate and how quickly it generated results Relevance of search terms Whether filters worked effectively and results were relevant to the search terms.Customer score Based on a combination of overall satisfaction and how likely people are to recommend the website to a friend.  

 

How we researched travel comparison sites

In June 2019, we asked 4,038 Which? members to tell us about their experiences of researching holidays online in the past two years. Results are based on 6,407 experiences. We only reported on companies and star rating categories when we received at least 30 responses.

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