We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies as per our policy which also explains how to change your preferences.

Travel agents

Best and worst travel comparison websites

Article 6 of 6

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Which travel comparison website should you use to research your next holiday? Our survey of Which? members reveals all.

We've rated 12 leading travel comparison websites including Tripadvisor, Skyscanner, Kayak, Travelsupermarket and Trivago to help you research your next holiday with confidence. Unlock the table to find out:
  • the top-rated travel comparison sites
  • ratings for important factors including value for money, and ease of use
  • which comparison websites are the best to research your holiday with
  • which sites show a need for significant improvements.

These results are for members only. Please log in if you're a member, or join Which? now to get instant access to all our reviews and test results.

How you rate travel comparison sites
Comparison site Ease of use Relevance of search terms Value for money Customer score
Cheapflights Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Fly.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content
GoCompare Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Google Flights Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Hotelscomparison.com Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Kayak Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Momondo Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Travelocity Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Travelsupermarket Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Tripadvisor Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Trivago Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Skyscanner Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Using the table: Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each holiday company. A dash indicates we did not receive enough responses to report on a company in that category. Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company to a friend. Companies with the same customer score are presented in alphabetical order. 

 

How we researched travel comparison sites

In June 2018, we asked Which? members to tell us about their experiences researching hotels, flights and holidays online in the past two years. The results are based on 6,044 member experiences. Only companies and star rating categories with at least 30 responses were reported on.

SHARE THIS PAGE