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TV streaming services

Amazon Prime Video review

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Amazon Prime Video (formerly LoveFilm Instant Video) is available either as a standalone service, or a component of Amazon Prime.

Which? verdict: With a relatively limited content offering, Amazon Prime Video isn't a stunning service on its own. We wouldn’t advise you sign up for it alone, but if you’re tempted by what Prime has to offer overall, the video service is a decent added extra.

There's no denying that some of Amazon Prime Video's content is top notch - its original series, The Marvellous Mrs Maisel, won two Golden Globe awards and five Primetime Emmys in 2018 - but it doesn't have the same variety of content on offer from Netflix and Now TV.

Who should subscribe to Amazon Prime Video?

Amazon Prime Video is likely to appeal to those who regularly shop using Amazon - it's supplied as part of an Amazon Prime subscription. But how does it compare to other streaming services, like Netflix? We've broken down the pros and cons according to our customer satisfaction survey:

Pros: Amazon has an ace up its sleeve in terms of being able to download shows to watch on the go - a feature that isn't offered by all of its competitors. It’s the most consistent service to offer Full HD across various internet browsers, too, dishing up crisp high-definition across Chrome, Edge, Safari and Internet Explorer. As with Netflix, you get a free month's trial - you can opt to take the service on its own, or as part of the Amazon Prime subscription.

Cons: It has a weaker library than its rivals, with some titles having to be bought outside of the subscription. Of the top 250 rated IMDB films, it had just 11, and 26 of the 250 top-rated TV titles. It previously only had an iPhone app, but now offers one for Android smartphones and tablets, too. Our survey revealed that of all the streaming services, Amazon Prime was the one least likely to be recommended to family and friends, and the one people were most likely to leave due to its cost (possibly due to the £79.99 annual fee for Prime).  

Popular content: Sneaky Pete, Hannibal, Mr Robot, The Marvellous Mrs Maisel

Amazon Prime Video star ratings and score
Customer Score Value for Money TV shows Films Picture quality Sound quality Coverage Score
Table notes: Customer score, value for money, TV and film ratings based on survey of 318 Amazon Prime Video customers in August 2016. Picture and sound quality based on lab testing. Coverage is availability on devices and browsers.

How much does Amazon Prime Video cost?

How much you'll pay for Amazon Prime Video depends on whether you're only interested in video content or if you'd also like next day delivery and the other benefits an Amazon Prime membership includes. The full set of benefits includes Prime Music, the ability to borrow a book each month using the Kindle Owners' Lending Library, early access to Lightning deals on Amazon.co.uk and discounts on subscriptions for certain nappies and baby food, courtesy of Amazon Family.

The plans on offer are:

  • £5.99 per month (Amazon Prime Video service only)
  • £7.99 per month for Amazon Prime (this includes the full set of benefits including one-day delivery and music streaming)
  • £79 per year (also includes full Prime benefits)

Student offers are also available through Prime Student - this costs £39 per year.

Where is Amazon Prime Video available?

You can access Amazon Prime Video on a PC or Mac computer using Chrome, Safari, Microsoft Internet Explorer and Edge, and Firefox web browsers. 

It is also available as a dedicated app on a variety of devices, including:

  • Amazon Fire TV stick
  • Apple iOS devices (version 7.0 or newer)
  • Blu-ray players (Sony and Samsung)
  • Kindle Fire tablets
  • Nintendo Wii and Wii U
  • PS3 and PS4
  • Roku boxes
  • Selected LG sound bars
  • Set top boxes (Samsung and Sony)
  • Smart TVs (including Sony, Samsung, LG and Panasonic)
  • Xbox 360 and Xbox One

What broadband speed will I need for Amazon Prime Video?

We recommend you have the below broadband speeds to get a good video quality on Amazon Prime Video:

  • Standard definition (480p): 1Mbps
  • Full HD (1080p): 3.5Mbps
  • 4K Ultra HD: 15 Mbps

Not sure of your connection speed? Test it using our free broadband speed checker. If your connection isn't up to scratch, it's worth considering an upgrade - you may find you can get faster broadband and pay less than your current deal. Read our round up of the best cheap fibre and broadband deals to see what's available.