Unlimited Broadband (12 month contract)
Speed is a crucial consideration when you're deciding which broadband package is right for you. Too slow and you'll struggle to do the things you need to do; too fast, and you may be paying for a service you don't really need.
The best speed for you depends on a couple of things: how you use the internet and where you live.
Not every broadband provider offers the same speeds - some providers will only let you choose between two different speeds, while others have four or five on offer. You may be able to get a faster connection by choosing a different provider.
How fast a connection you'll get also depends on where you live - unfortunately, the fastest speeds aren't available everywhere. So before agonising over which speed to go for, it's worth finding out which deals are available where you are - and how much they cost - using .
'Standard' broadband packages in the UK use ADSL technology and so transmit data over the existing Openreach phone/copper network. This means standard broadband is widely available, though average download speeds are just 10-11 megabits per second (Mbps).
For context, a 10-11Mbps connection will take more than five minutes to download one episode of a TV show, while faster connections can take seconds. But the broadband speed you receive in your home can be far less than 10Mbps if you live a long way from the nearest telephone exchange
Standard broadband used to be the most popular type of connection, but customers are increasingly moving to speedier options. Super- and ultrafast packages use more efficient fibre optic cables to transmit data. This means they can reach much faster speeds, though they're not available in all parts of the country.
If you feel standard broadband is adequate for you, use our to find the perfect package. However, it's worth keeping in mind that, while fibre broadband used to be pricier than standard broadband, it is now competitively priced - and some faster fibre deals can be cheaper than standard broadband.
If you're interested in fibre broadband, it's worth noting that very few "fibre" packages actually offer a fibre connection from your house all the way through to the exchange. Instead the vast majority use fibre to connect the exchange to the cabinet in your street and then switch to the phone line for the final leg into your house.
Only a small proportion of houses - approximately 21% of homes in the UK - are able to receive pure fibre directly from the exchange (known as FTTH, Fibre to the Home, or FTTP, Fibre to the Premises) and hence can benefit from speeds of up to 1Gbps.
Fast speeds allow for quicker downloads, uninterrupted streaming and also help to reduce the problems caused when different family members log on at the same time. They let you seamlessly enjoy services such as online radio, video on-demand and catch-up TV at the same time, while fibre's faster upload speeds also make life easier when you're sharing photos online or making video calls for work.
As the table below illustrates, at its fastest the difference between downloading a film from a service such as iTunes is about 90 seconds for fibre optic vs around 20 minutes for ADSL. A good fibre connection should put an end to any stuttering and buffering of on-demand TV, too.
Standard or Superfast*
One album (10 mp3s at 5MB)
200 photos (1MB per file)
One TV show (406MB via On Demand)
One movie (858MB via On Demand)
1 min 20 secs
5 mins 20 secs
10 mins 50 secs
23 mins 9 secs
3 mins 20 secs
6 mins 46 secs
14 mins 28 secs
1 min 40 secs
3 mins 23 secs
7 mins 14 secs
1 min 25 secs
3 mins 3 secs
1 mins 31 secs
Fibre broadband is great but might not be necessary for everyone. For browsing the web, checking emails, uploading the odd photo to Facebook and even streaming from BBC iPlayer or Netflix, you don't have to have a superfast or ultrafast connection.
For iPlayer you need 2Mbps of sustained bandwidth to watch standard-definition content or 3Mbps for high-definition, while the minimum recommended broadband speed for Netflix is 1.5Mbps.
However, you will likely benefit from a speedier connection if you regularly:
Keep in mind that fibre doesn't only offer faster speeds - fibre connections are usually more reliable too, so it's worth considering upgrading if your standard connection drops out regularly.
A connection is generally considered 'ultrafast' if it's 100Mbps or faster. Some of the providers that use the Openreach network - such as BT and TalkTalk - offer ultrafast connections, but only to customers in certain parts of the country.
Virgin Media is one major provider that doesn't use the Openreach network. Instead it uses its own fibre optic cables to connect its street cabinets to the phone exchange and then uses coaxial cables to link the cabinet to customers' homes. Coaxial cable is faster than standard phone lines, so most of Virgin Media's deals are ultrafast.
While it's less widely available than Virgin Media, Hyperoptic is another provider with its own fibre network - it's mainly available in apartment blocks in major centres.
Speed is clearly important. But the reality is that not all of us will get the average speeds that providers quote in their ads. That is because companies advertise average speeds available to at least 50% of customers at peak times - meaning the other 50% of customer could get lower speeds.
This is a vast improvement on broadband ads used before May 2018, when providers could advertise lofty 'up to' speeds that only had to be available to 10% of customers. We're pleased that this change has been made, but we think there's still more that could be done to improve broadband in the UK.